Content Marketing Math:How Much Content You Can Get For the Cost of One Super Bowl Ad?
The average 30-second Super Bowl TV spot costs
$4 million
That’s $133,000 per second
How much content for your content marketing
program could youbuy for that?
53 Issues of your own magazine = 20 hours of engagement per person
17,750BLog PoStS
=10.6 MiLLion SoCiaL ShareS
1300 wHITe
papers
Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years
a Chief Content offiCer
Content marketing leadershipfor your company for 27 years
Content productionexpertise for 44 years
aManagingeditor
17 full-scale cusTomer evenTs= Personal connections with 4,250 customers
50 Bo
ok
S
50 BookS deveLoPed for your Brand=
EstablishEd authority in your industry
4 0 0
400 infograPhiCS=
a potEntially nEw audiEncE throughnEw channEls
remember:While the business goals of content marketing and traditional advertising are often different,
the content you create can be leveraged tohave a much longer shelf life than
traditional ad space.
For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post:
What Can a Super Bowl Ad Buy You in Content?
Want to see more content marketing plays?View the Content Marketing Institute’s
Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.