WHAT ARE THE MAIN SOCIO-CULTURAL

TRENDS AND THE CONCEPT OF

TOMORROW IN BEAUTY COSMETICS?

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• TRENDS & FUTURE INSIGHTS

• BRAND STRATEGY

• STYLE & DESIGN

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TRENDS, BRAND STRATEGY

STYLE & INNOVATION

TREND BOOKS

FROM YEARLY MACRO TRENDS...

TO SEASONAL DIRECTIONS FOR ALL MARKETS

BRAND & STYLE

STRATEGY PRODUCT

DEVELOPMENT

• DESIGN PRODUCT

COLLECTIONS BUILDING ON

PECLERS SEASONAL TRENDS

TRENDS & FUTURE

INSIGHTS

• SOCIO-CULTURAL TRENDS

• AESTHETIC TRENDS

• CONSUMER INSIGHTS

INNOVATION

• FROM TRENDS TO PRODUCT

INNOVATION

• PECLERS FUTUR(S)

CREATIVE INNOVATION ®

CONSULTING

• BRAND & STYLE

PLATFORM

• BRAND IDENTITY

BEAUTÉ

A UNIQUE COMBINATION OF SOCIOCULTURAL TRENDS, EXPRESSION OF FEMININITY

AND SEASONAL CREATIVE RECOMMENDATIONS

CHALLENGE 1

« FROM THE TECHNOLOGICAL REVOLUTION

TO THE EMOTIONAL REVOLUTION »

POÉSIE TECHNO / KEY TRENDS : TECHNO POÉTIQUE

TECHNO POETRY / KEY TRENDS: TECHNO POETIC

POÉSIE TECHNO / PORTRAIT DE FEMME : ROMANTIQUE TECH

TECHNO POETRY / PORTRAIT OF A WOMAN: TECHNO ROMANTIC

POÉSIE TECHNO / SCÉNARIO CRÉATIF : MAGIC CLOUD

TECHNO POETRY / CREATIVE SCENARIO: MAGIC CLOUD

POÉSIE TECHNO / SCÉNARIO CRÉATIF : RÉGÉNÉRATION

TECHNO POETRY / CREATIVE SCENARIO: REGENERATION

POÉSIE TECHNO / SCÉNARIO CRÉATIF : AURA COULEUR

TECHNO POETRY / CREATIVE SCENARIO: COLOR AURA

CHALLENGE 2

EXPRESSIONISM VERSUS NORMCORE

DAILY PARTY / KEY TRENDS : EXPRESSIONISME

DAILY PARTY / KEY TRENDS: EXPRESSIONISM

DAILY PARTY / PORTRAIT DE FEMME : GLAM’ ARTY

DAILY PARTY / PORTRAIT OF A WOMAN: GLAM’ ARTY

DAILY PARTY / SCÉNARIO CRÉATIF : GLITTER STREET

DAILY PARTY / CREATIVE SCENARIO: STREET GLITTER

DAILY PARTY / SCÉNARIO CRÉATIF : COCKTAIL D.I.Y.

DAILY PARTY / CREATIVE SCENARIO: COCKTAIL D.I.Y.

DAILY PARTY / SCÉNARIO CRÉATIF : BEFORE / AFTER

DAILY PARTY / CREATIVE SCENARIO: BEFORE / AFTER

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