WHAT ARE THE

IMPORTANT TRENDS

IN

MARKETING PROCESSES ?

A consumer has improved general awareness about

environmental degradation and wasteful consumption

A consumer has improved general awareness about

environmental degradation and wasteful consumption

MARKETERS have to behave more responsibly

A consumer becomes more disciplined in spending

and adopts a “less is more” attitude

A consumer becomes more disciplined in spending

and adopts a “less is more” attitude

MARKETERS must continually improve what

they do

Firms fail if they’re unable to

adjust to a dramatically different

marketing environment.

Successful Marketers

R&D

Logistics

Sales ForceFinance

Manufacturing

Marketers face increased ethical dilemmas

and perplexing trade-offs

Smart companies are creatively designing :

energy efficient, toxicity, disposability, etc.

SUMMARY MARKETERS MUST:

Think holistically.

Use creative win-win solutions.

Develop integrated marketing programs.

Develop relationships with various constituents.

Do right things inside the company.

Created by Deboleena Dutta, LSR,

during an internship by Prof.

Sameer Mathur, IIM Lucknow.

www.IIMInternship.com