What are the differences in positioning and

branding witha small business?

By Sanket Badhe

Problem faced by small business

Limited resourcesRemember thirsty crows story......

Limited resources unlimited idea

Lack of money is no obstacle,Lack of an idea is an obstacle.

Guidelines forSmall Businesses

CreativityIn marketing Research

Employ a well integrated set of brand element

Focous on strong brandsFocus on building one or two strong based on one Or two key association

Point of difference for other brands

Create buzz and a loyal brand community

Leverage as many secondary Association as possible

That's it

“Created by Sanket Badhe, IIT Roorkee, during an internship with Prof. Sameer Mathur, IIMLucknow, www.IIMInternship.com ”