wgtn - advertise.stuff.co.nz · source: nielsen cmi fused q2 17 - q1 18 tv/online, wellington...
TRANSCRIPT
wgtn
With Stuff's portfolio of digital and print brands we make it easy to reach the customers you need to, whatever content they're consuming.
Whether your campaign needs to drive brand awareness, increase consideration of your business, generate sales or create a deeper connection with the local community we can help.
Talk to one of our local media experts and let them build you a bespoke campaign that suits your needs and budget.
To have an informal chat about how we can assist your business, contact [email protected] wgtn
Every day Stuff’s portfolio of brands reaches 75% of Wellingtonians.
Working with Stuff ensures your message is seen by the right consumers for your business. This minimises wastage, delivering maximum return on your advertising spend.
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, Wellington Regional Council area, 15+
178,000homeowners read a Stuff
product on an average day
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314,000Wellingtonians connect with Stuff products each day
156,000main household shoppers readStuff products each day
99,000parents in the wgtn region consume Stuff products each week
18%of people with a household income of $120,000+ are reached by a Stuff product each day
120,000wgtn homeowners use Stuff
74%of Wellingtonians have shopped online in the last 12 months
$114,953average household income of Stuff visitors in wgtn
43average age of a wgtn visitor to Stuff
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, Wellington Regional Council area, 15+
27%reach to main household shoppers in wgtn
241,000people from the wgtn region visit
stuff.co.nz each month
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83,000monthly unique audience in wgtn
50%+of content posted involves members seeking or giving business recommendations*
100%of members are address verified*
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, Wellington Regional Council area, 15+; *Neighbourly data, as at 1 Nov 2017.
20%people from the wgtn region visit
Neighbourly each month
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Readership footprint
49,000readers have children in their household
49%of readers are their household’s main shopper
107,000readers on an average day are their household’s main income earner
114,000homeowners reached on an average day
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, 15+
63%of readers actually buy products after seeing them in their daily newspaper
159,000people read The Dominion Post
across a typical day
wgtn
37,000readers are homeowners
26,000readers have children in their household
$95,776is the average household income of readers
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, 15+
62,000people read The Hutt News in an
average week
wgtn
53%of readers are their household’s main shopper
40%of readers have decided where to buy something as a result of their community newspaper
18,000readers are homeowners
10,000readers have children in their household
$97,218is the average household income of readers
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, 15+
27,000people read the Upper Hutt Leader in an average week
wgtn
17,000readers are their household’s main shopper
61%of readers have decided where to buy something as a result of their community newspaper
26,000readers are homeowners
27,000readers have children in their household
$115,502is the average household income of readers
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, 15+
48,000people read the Kapi-Mana News
in an average week
wgtn
26,000readers are their household’s main shopper
46%of readers have decided where to buy something as a result of their community newspaper
26,000readers are homeowners
10,000readers have children in their household
$115,394is the average household income of readers
Source: Nielsen CMI Fused Q2 17 - Q1 18 TV/Online, 15+
34,000people read the Kapiti Observer in
an average week
wgtn
15,000readers are their household’s main shopper
53%of readers have decided where to buy something as a result of their community newspaper
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AGENCIES
akl09 970 [email protected]
wgtn-sth island04 474 [email protected]
AUSTRALIAN CUSTOMERS
Australian Sales DirectorChris Williams(+61) 040 791 [email protected]
CLASSIFIED ADVERTISING
04 473 [email protected]
BUSINESSES
wgtnKatherine Hanley027 445 [email protected]
community papersJason Radovanovich027 278 [email protected]
Get in touchadvertise.stuff.co.nz