wg4: public relations wg - 日本自動車研究所 · jhfc phase 2 activities report. 1 . roles...
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LeadersKatsumi Yoshida (Showa Shell Sekiyu K.K. )Kanji Shimanuki (Honda Motor Co. , Ltd )
WG4: Public Relations WG
Role of Public Relations WGJHFC’s Targets1.Targets for hydrogen infrastructure
①Review and proposals of future commercialized infrastructure models②Operation of hydrogen infrastructure under actual condition of use andclarification of tasks involved③ Drawing up of specific plans for verifying safety of hydrogen infrastructure and
reexamining regulations
2.Targets for fuel cell vehicles④Operation of fuel cell vehicles under actual condition of use and
clarification of tasks involved⑤Verification of energy saving effects (fuel efficiency) and environment impact
reduction effects
3.Targets for common areas shared by vehicle and infrastructure⑥Review of measures to be taken for all issues that should be addressed
jointly between the vehicle and infrastructure fields
4.Targets for dissemination of results/public relation/globalization/local validation⑦Public relation and educational activities⑧Identification and proposal of overseas technologies and policy trends⑨Review ideal local validation methods
5.Review of tasks in starting dissemination in 2015
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JHFC Phase 2 Activities Report
1.Roles and organization of Public Relations WG
2. Activities1)Events
Tokyo Motor ShowJHFC Park Event JHFC Seminar, FC EXPO
2)Educational activitiesJHFC Park classesHydrogen station activities
3)Awareness survey
3.Summary of JHFC phase 2 activitiesActivities to promote understanding of stakeholders
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2009 Tokyo Motor Show
■First exhibition by JHFC.Explained hydrogen refueling using FCV cut model and dispenser.
■ JHFC town meeting was heldat a FM Tokyo special studio
JHFC booth was introduced in the journalist tour
October 24 to November 4, 2009 at Makuhari Messe
Explanatory tours by journalist volunteers
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Town meeting
Events Cohosted with Private Enterprises
Tour of station and test drive Explanation at parts exhibition
■JHFC Park event: July 2010, 1600 visitorsEvents cohosted with JR:Hike-from-station tour:Tour of station as test drive goal FCV test drive, station tour, explanation of parts, fuel cell class, airing of video
FC class and workshop Airing of video 4
FC EXPO March 2010■Exhibited at FC EXPO to report results of JHFC Project
・FCV test drive, car and dispenser exhibition, technical explanation using panel exhibits.
・Highly successful, drawing large audience for the keynote speech as well as visitors to the technical exhibition.
・Total number of visitors: 80,045
FCV/FC BUS test driveCar and parts exhibition, airing of video
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JHFC Seminar
The JHFC Seminar is held every yearto report the results of the JHFC Project.
Participants2009 354 persons2010 500 persons
Shared information on related policies and technical trends, as well as achievements of the project.
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JHFC Park Activities
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Year No. of visitors that year
Total no. of visitors
2003 1,984 1,9842004 2,239 4,2232005 2,546 6,7692006 2,411 9,1802007 2,406 11,5862008 3,201 14,7872009 3,508 18,2952010 4,197 22,492
JHFC Park facilitiesDaikoku-cho、Yokohama City Open hours (Mon- Fri)
Sundays open (once in a month)
Total number of visitorson all open days: 22,492
Travelling classroomsheld mainly in Yokohama
Explanation of parts displayed in showroom 0
5,000
10,000
15,000
20,000
25,000
2003 2004 2005 2006 2007 2008 2009 2010
Total number of visitors
Educational Activities (Classroom)
●JAEF training seminar for high school teachers
●METI Kasumigaseki Children’s Day
●Yokohama City traveling classroom Fuel cell classroom results JHFC Park
(Kanagawa, Tokyo, Fukuoka, Aichi, etc.)Participants of travelling classroom
Total 36 schoolsTotal 2,762 students
Elementary school 2,399 studentsHigh school, university 363 students
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●Educational activities at show : Tohoku EcoProduct
Educational activities on hydrogen and fuel cells were conducted for students (elementary, junior and senior high schools, university), teachers, and engineers at the JHFC Park and Hydrogen Station.
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Areas in Japan where JHFC’s Mobile Hydrogen Station has Traveled to and Number of Visits Made (As of December 2010)
Areas traveled to between 2005 and 2008 (28 places, 34 times)Areas traveled to between 2009 and 2010 (20 places, 25 times)
Yamagata Prefecture/Tsuruoka-shi
Nagano Prefecture/Nagano-shi
-Iida-shi
Saga Prefecture/Saga-shi
Tosu-shi/Takeo-shiImari-shi
-Takushi-/Arita-cho
Tochigi Prefecture/Nikko-shi
Okayama Prefecture/Okayama-shi
Aichi Prefecture/Tokai-shi/
Nagoya-shi
Saitama Prefecture/Toda-shi
Kanagawa Prefecture/
Yokohama-shi
Yamanashi Prefecture/Hokuto-shi
Chiba Prececture/Funabashi-shi
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Hydrogen Station Public Relations Activities
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Hokkaido/Kushiro-shi/
Hamanaka-cho
Gifu Prefecture/Takayama-shi
Kushiro (9/13-10/4)
Hydrogen Station Public Relations Activities (2010)
Nagoya (10/26-28)
Toda (6/25)10
Takayama (7/9-22)
• Educational programs are jointly carried out by authorities, local municipals, and schools for local students and residents.
Survey awareness of “FCV/Hydrogen”・Awareness rate : 80% from web surveys and street surveys・Demonstration stage awareness:
Awareness that JHFC is a national test :40%Many have heard of JHFC, but there is a need to raise understanding rate of efforts in Japan and fuel cell technology.
Awareness Survey Results
Figure 2 JHFC Project Awareness RateJHFC Phase 2 11
Proj
ect a
war
enes
s ra
te %
Survey YearFigure 1 FCV Awareness Rate Survey
Results JHFC Phases 1/ 2
Analysis of questions by customers (Questions 100 types)
Analysis of Questions in Public Relations Activities
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Stru
ctur
al P
erce
ntag
e of
Que
stio
ns
Question Categories
・Many questions on costs(vehicles, infrastructure, hydrogen)・Strong interest in spread in use such as driving range, release date, etc.・On the other hand, less questions on vehicle performance.
(Better understanding of FCV )
FCVquestions
Infra related Questions
Activities for Stakeholders (FY2009/FY2010)・Central government and administrative authorities
Long-distance drive demo departure ceremony
Cooperation in tours of departments reassessing regulations (Cabinet Office, Fireand Disaster Management Agency, METI SecurityDivision, Ministry of Land, Infrastructure andTransport )
・Local municipalsPromote understanding of mainly hydrogen infrastructures in Tokyo,Osaka,and Aichi Prefecture
・Management level of companies participating in JHFC
Description of development status and tasks of FCV and hydrogen infrastructure
Explaining hydrogen tank tofire-fighting related personnel
(JHFC Park)
Long-distance drive departure ceremony (METI)
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Summary of Public Relations Activities of JHFC Phase 2
・Promoted understanding of FCV performance and hydrogen infrastructure.
Driving range, refueling performance (gas refueling)Reliability of hydrogen infrastructure
・Carried out activities to promote linkage between vehicle and infrastructure.
・Promoted education of fuel cells and hydrogen understanding by JHFC Park and station activities.
・Promoted understanding of 2015 dissemination scenario.・Started activities to promote understanding amongst stakeholders to begin dissemination.
・Reported on results in JHFC Seminar.・Prepared data and brochures, videoed activities, and disclosed latest information on project.
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