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wfcentral.cn
WF CENTRAL Celebrates First Anniversary
With ‘A Year of Play’
Highlights the completion of WF CENTRAL
as a leading lifestyle destination through the power of play
Beijing, XX May, 2019 – WF CENTRAL, Hongkong Land’s leading premium lifestyle retail
destination in Beijing, is marking its first anniversary by launching a ‘A Year of Play’ - a
celebratory campaign inviting visitors to explore their playful side with fun-filled recognition of the
Wangfujing area’s prestigious historical past.
Since its official launch in May 2018, WF CENTRAL has delighted visitors with its unparalleled
range of Luxury, Fashion, World-class Gastronomy, Lifestyle & Wellness, and Art & Culture
experiences. The opening of the Mandarin Oriental Wangfujing, Beijing in March this year, with its
accommodation of contemporary residential style, luxury amenities and stylish restaurants and bars,
including recognition for MO Bar as one of Forbes’ 10 best new summer rooftop bars, saw the
completion and final realisation of WF CENTRAL’s overall proposition as premium retail and
lifestyle destination.
To celebrate the anniversary, visitors to WF CENTRAL will be enthralled by a series of highly
immersive and engaging games and activities, giving them the opportunity to explore fun aspects of
traditional Chinese culture with an enticing modern twist.
“‘A Year of Play’ aims to engage visitors by exploring ‘play’ and ‘playfulness’ through historically-
themed games presented in a contemporary way,” explained Mr Raymond Chow, Chairman of
Wangfu Central Real Estate Development Company Limited and Executive Director of Hongkong
Land. “‘A Year of Play’ perfectly complements and celebrates WF CENTRAL’s role as a
destination inspiring ongoing community engagement through a considered curation of art, cultural
creativity and experiential lifestyle.”
The anniversary programme of exciting activities offers a playful reminder of the historic cultural
significance of the Wangfujing district and kicks-off with the introduction of two engaging games
areas located at WF CENTRAL’s Atrium and The Bridge, featuring a total of eight traditional
games reinterpreted in a contemporary style, bringing aspects of Chinese culture to life in a way
that is intuitive to today’s visitors.
The games areas installations are inspired by ‘Tangram’ a dissection puzzle consisting of seven flat
shapes, called ‘tans’, which are put together to form shapes. It is reputed to have been invented in
China during the Song Dynasty.
The Bridge features five games including ‘Cuju’, an ancient Chinese football game invented in the
Han Dynasty; ‘Pitch-pot’, ‘Blocks’ and an immersive Kaleidoscope feature. The Atrium area
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features a Maze and giant ‘Seesaw’, ‘Poetry and Puzzle’ a dynamic new version of the traditional
Chinese lantern puzzle and Chinese golf.
The anniversary celebrations will also see WF CENTRAL host, ‘Rhythm of Nature’, a spectacular
artistic curation of two distinct yet co-existing art installations. The exhibition, which debuts in
mainland China for the first time, runs from 29th May to 31th August and explores the imaginative
interplay of nature and art through two installations, ‘Sun Cycle’, a dynamic outdoor ‘Skynet’, the
spectacular creation of US artist Patrick Shearn and his team at Poetic Kinetics; and ‘Meadow’, a
kinetic ‘floral’ display created by Dutch design collective Studio Drift.
To further celebrate the anniversary, all new BESPOKE members registering during the promotion
period, which runs from 29th May to 30th June, will receive 529 BESPOKE points and a special e-
voucher package, offering rewards across a wide range of WF CENTRAL’s fashion, luxury
lifestyle and F&B offerings. Over 40 brands, including many major luxury brands, will participate
in anniversary promotions, with BESPOKE members receiving double points with any purchases
and additional opportunities to redeem cash voucher and gifts.
To discover more about WF CENTRAL and to receive our latest news and information on
upcoming events, follow us on our Sina Weibo account and our WeChat account at ‘WF
CENTRAL’.
- end -
Please download the hi-res images at:
https://pan.baidu.com/s/1BV--r6DjT0M5UtuTGhug0g Password: y3vt
WF CENTRAL, Hongkong Land’s leading premium lifestyle retail destination
in Beijing, is marking its first anniversary
by launching a ‘A Year of Play’ - a
celebratory campaign inviting visitors to
explore their playful side with fun-filled
recognition of the Wangfujing area’s
prestigious historical past.
To celebrate the anniversary, visitors to
WF CENTRAL will be enthralled by a
series of highly immersive and engaging
games and activities, giving them the
opportunity to explore fun aspects of
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traditional Chinese culture with an
enticing modern twist.
The games areas installations are inspired
by ‘Tangram’ a dissection puzzle
consisting of seven flat shapes, called
‘tans’, which are put together to form
shapes. It is reputed to have been invented
in China during the Song Dynasty.
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The Atrium area features a Maze and giant
‘Seesaw’, ‘Poetry and Puzzle’ a dynamic
new version of the traditional Chinese
lantern puzzle and Chinese golf.
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The Bridge features five games including
‘Cuju’, an ancient Chinese football game
invented in the Han Dynasty; ‘Pitch-pot’,
‘Blocks’ and an immersive Kaleidoscope
feature.
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The anniversary celebrations will also see
WF CENTRAL host, ‘Rhythm of Nature’,
a spectacular artistic curation of two
distinct yet co-existing art installations.
The exhibition, which debuts in mainland
China for the first time, runs from 29th
May to 31th August and explores the
imaginative interplay of nature and art
through two installations, ‘Sun Cycle’, a
dynamic outdoor ‘Skynet’, the spectacular
creation of US artist Patrick Shearn and
his team at Poetic Kinetics.
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Suspended from the ceiling of WF
CENTRAL’s main Atrium, ‘Meadow’ is
the creative work of design duo Lonneke
Gordijn and Ralph Nauta. The installation
features an upside-down landscape of
mechanical flowers, robotic blooms that
mix soft-lighting with moving fabric
‘petals’ that open and close in a poetic
choreography in response to visitors as
blooming flowers respond to the sun.
For further information, please contact:
Hongkong Land
Jennifer Lam +852 2842 8222 [email protected]
Shelly Chan +852 2842 8041 [email protected]
WF CENTRAL
Zoe Xue +86 10 6520 4970 [email protected]
Hanna Xu +86 10 6520 4911 [email protected]
FleishmanHillard
FleishmanHillard (Beijing)
Norman Li +86 185 0034 1166 [email protected]
FleishmanHillard (Hong Kong)
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Kitty Lee +852 2586 7861 [email protected]
WF CENTRAL
WF CENTRAL is Hongkong Land’s leading premium lifestyle retail centre in China at the
commercial and political heart of the capital city, with the design and scale to both respect and
revitalise the historic fabric of the Wangfujing area. Occupying a prime site of approximately
21,000 sq. m. on Wangfujing Street in Dongcheng District, Beijing, WF CENTRAL is bringing the
community a total of 150,000 sq. m. gross floor area – including a 73-room hotel Mandarin Oriental
Wangfujing, Beijing. The property offers 43,000 sq. m. of retail space.
Bringing together an unparalleled range of Luxury, Fashion, World-class Gastronomy, Lifestyle &
Wellness, and Art & Culture experiences, WF CENTRAL is set to offer an authentically-new
Beijing lifestyle experience by providing the opportunity to find inspiration, enjoy culture and be
part of a new global perspective.
Located on the prosperous Wangfujing Street, WF CENTRAL is only a stone’s throw away from
the Forbidden City and the Central Business District of Beijing. It will provide 660 carpark spaces
and is well served by the capital’s public transportation and metro networks.
Hongkong Land
Hongkong Land is a major listed property investment, management and development group.
Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.
The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property
in key Asian cities, principally in Hong Kong, Singapore, Beijing and Jakarta. Its properties attract
the world’s foremost companies and luxury brands.
The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property. It has
a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures,
a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in
Central Jakarta. The Group also has a number of high quality residential, commercial and mixed-
use projects under development in cities across Greater China and Southeast Asia. In Singapore, its
subsidiary, MCL Land, is a well-established residential developer.
Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the
London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets
and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a
member of the Jardine Matheson Group.