wetu east africa launch presentation
TRANSCRIPT
Empowering the Travel Industry in the Digital Age
Modern shoppers want
Rich, Interactive, Engaging Content
THE IMPORTANCE OF CONTENT
If you do not supply Content they will go
elsewhere to find it
@WetuAfrica
The Industry is here to stay but it does
need to adapt and compete better.
THE INDUSTRY IS HERE TO STAY
The biggest challenge to improve the
travellers online buying experience
@WetuAfrica
DISTRIBUTION
Via the Internet
• Library
• Dropbox
Trade Shows / Sales Reps
• Disk / Flash Drive
OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
@WetuAfrica
TOUR OPERATOR
VERY TIME CONSUMING
OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
TOUR OPERATORS
1000s of Suppliers
100s of Tour Operators
DISSAPPEARING CONTENT
TEXT
IMAGES
VIDEOS
VIRTUAL TOURS
MAPS
IN-DEPTH INFO
ROOM INFO
ACTIVITIES
SUPPLIER OPERATOR AGENT CLIENT
TEXT
IMAGES
TEXT
IMAGES
MAPS
ACTIVITIES
ABC ABCABC
The longer they spend researching the more chance they will find something else or change his mind
Content is never going to travel along the
industry channels using this model
It simply has to change!!
CONTENT MANAGEMENT & DISTRIBUTION
How do simplify this content model?
How do you get Content to travel along the industry channels and into the Sale ?
THE CHALLENGE
WETU’S SOLUTION
To do this we have:-
1. Created an Open Database
2. Developed Technology to:-
• Make content easily accessible and simple to use & distribute
• Create engaging digital sales & marketing material for the industry channels
OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
TOUR OPERATORS
1000s of Suppliers
100s of Tour Operators
SIMPLIFIED CONTENT DISTRIBUTION
SUPPLIERS
TOUR OPERATORS
ONE STOP CONTENT SHOP
DMO
GDS OTA
IDS
AGENTS
CONTENT DISTRIBUTION
WETU has developed numerous ways for
suppliers to distribute their content to
the industry.
CONTENT DISTRIBUTION TOOLS
Content API• Website (via CMS or Direct)
Content Widget• Website • Blog• Social Media
CONTENT DISTRIBUTION TOOLS
Content API• Website (via CMS or Direct)
Content Widget• Website • Blog• Social Media
iBrochures (re-brandable)• Physical Distribution of Content• Sales Tool for Tour Operators & Agents
NECESSARY TOOLS FOR SUPPLIERS
Wetu also allows you to create numerous
modern sales and marketing tools.
FACEBOOK APP
Facebook Apps
DIGITAL SALES CATALOGUE
MOBILE WEBSITES
www.kensingtonplace.co.za
EMPOWERING THE TRADE
Providing Engaging Rich Interactive Buying
Experience
IMPORTANT ISSUES
• Quick & Easy Access
• Simple to Use
• Can be passed on (Re-brandable)
• Empowers the person selling
MARKETING & SALES TOOLS
Providing Engaging rich interactive buying experience
Google Maps Enhanced Google Maps
ENHANCED GOOGLE MAP
PAPER ITINERARY
MARKETING & SALES TOOLS
VIRTUAL ITINERARY
MARKETING & SALES TOOLS
Brochures iBrochures
MARKETING & SALES TOOLS
Catalogues Virtual Catalogues
TRAVEL ITINERARY OF THE FUTURE
ITINERARY APP: TRAVEL DOCUMENTS ON MOBILE
Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V
TRAVEL ITINERARY OF THE FUTURE
Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V
WETU ITINERARY BUILDER
VIRTUAL ITINERARY PRICING TEMPLATEPAPER ITINERARY ITINERARY APP
ITINERARY BUILDER
ONE INPUT – MULTIPLE OUTPUTS
Tour Operators• 70+ Tour Operators (clients)
• 100s of Tour Operators & Agents freely accessing Content
Suppliers • 450+ Luxury Suppliers (Upgraded Listing)
• 2000 free managed listing (8000+ properties in Wetu)
• Managing Content for Nightsbridge (3000+ properties)
Distribution• 700 + unique visitors each day (growing each week)
• Majority outside of Africa
WETU NOW
PRODUCTS – HOW TO USE WETU
TOUR OPERATORS: HOW TO USE WETU