westbeach guidelines branding

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T H E W E S T B E A C H

S T O R YC O N T I N U E S H E R E …

C O N T E N T S

Introduction

Chapter 1 – The Brand

Chapter 2 – The Story

Chapter 3 – Product

Chapter 4 – Creative

Chapter 5 – Marketing

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INTRODUCTION THE BRAND THE STORY PRODUCT CREATIVE

0 0 0 5WESTBEACH BRAND GUIDELINES WESTBEACH.COM

MARKETING

We are Westbeach. We are honoured to lay claim as the world’s first genuine snowboard outerwear brand. We’ve been here since the beginning; those early adolescent days of snowboarding. We’ve been a part of the industry for a long time, and it’s been one hell of a ride!

We are proud of what we have accomplished over the last three decades. Over these years our brand has naturally evolved, the landscape has shifted and we have learnt from challenges faced in the past. It is our unrivalled experience, knowledge and authenticity that has shaped who we are today.

Our continued success is testament to our loyalty to our sport, and to snowboarders across the globe.

This document sets out to define the Westbeach brand globally. It is an important internal asset that defines our core beliefs, ethos and values behind our brand. It should be used as a tool kit to communicate a consistent, cohesive and global message.

The following pages provide all the information required to communicate our brand message, ensuring that our brand continues to inspire and succeed long into the future.

I N T R O D U C T I O N

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WESTBEACH BRAND GUIDELINES

MARKETING

A B O U T T H I S D O C U M E N T

The key to a strong brand is consistency. Cohesion between the Westbeach brand, our distributors and our retailers is vital to create maximum impact with all of our marketing materials.

The aim of this document is to help make Westbeach a ‘smashable’ brand; recognisable across the globe even when certain brand elements have been removed. We want all of our marketing communication to be instantly recognisable, so that any small fragment

will be identified as part of the Westbeach brand without even having to use our logo.Over the following pages you will find everything you need to know about communicating the Westbeach brand to create a relevant, clear and integrated message.

We will demonstrate how best to communicate the personality, tone of voice and visual identity of the Westbeach brand. We will also explain the essence and ethos behind the Westbeach brand to maintain a unified communication platform.

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0 0 0 9WESTBEACH BRAND GUIDELINES WESTBEACH.COM

MARKETING

The Westbeach brand guidelines act as a common standard for all global consumer-facing brand communication.

This document serves as a reference guide for marketing best practice. It is for internal use, and for the use of any of our distributors, agents, ambassadors, athletes and international Westbeach representatives.

If you’re reading this, you’re a part of the team.

W H O T H I S D O C U M E N T I S F O R

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00011WESTBEACH BRAND GUIDELINES WESTBEACH.COM

MARKETING

Founded in Calgary, 1979, we started life as a surf brand; designing and selling boardshorts from a table in a mall. That was until snowboarding hit the scene, when we headed West to Vancouver to become the first snowboard apparel brand to hit the mountains. Since then, we have never looked back.

Whilst others shifted their focus to hardware, we have always maintained our focus on outerwear.

Creating products for the early pioneers of yesteryears all

the way through to the next generation of snowboarders.Whilst the industry, trends and perceptions of snowboarding have changed dramatically over the years, one thing has remained constant; we’ve been fully immersed in our sport the whole way. Devoted to progressing riding styles, paving the way for new event formats and shaping snowboarding culture. Fuelled by united and passionate individuals, this ideal lives on through a lifetime of dedication.

We are a brand that does not seek kudos for the sake of gratification. Our ambitions

are focused on pushing the boundaries of what is known and forever empowering those who choose Westbeach to maximise every opportunity to obtain inner self-fulfilment.

Now driven by a committed European team and respected as one of the founding brands in the history books of our sport, the message of our brand and our position in the market have never been so strong.

We are Westbeach.

O U R B R A N D

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M I S S I O NS T A T E M E N T

We believe in pushing the limits of possibility on every level. Every new day brings with it new opportunities. Don’t let life pass you by, it’s yours for the taking.

B R A N D V A L U E S

We are the vanguard of our industry. We represent an approach that is always different and original. This ethos is embodied in our team riders, our ambassadors and our customers.

PIONEERING

We aim to empower the global snowboarding community to ride for themselves, to push boundaries on a mental and physical level.

EMPOWERING

After three decades, we have remained loyal to snowboarding. Drawing from a wealth of experience, we understand and know what riders across the globe need from their outerwear. We work closely alongside our ambassadors to test, refine and improve our product quality, reliability and durability.

AUTHENTIC

Positivity underpins all, and is key to remaining driven. We retain a positive attitude and share the belief to seize any given day and believe in getting out there, in and amongst the action.

POSITIVE

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U S P

WE ARE NOT A SNOWBOARDING APPAREL BRAND. WE ARE THE ORIGINAL SNOWBOARDING APPAREL BRAND.

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Westbeach Family“ W H E N S N O W B O A R D I N G

W A S J U S T A Y O U N G P U N K , W E W E R E T H E R E . ”

YOURSThis moment in time is yours. It belongs to you. This should be embraced. You should not feel confined. You are in possession of something great, a specific moment in time and a chance to shape your own path.

FOR THE TAKINGAn opportunity to seize the moment. Each day should open the door to a great adventure and journey.

B R A N D S T R A P L I N E

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We should consistently be positioned as a lifestyle orientated yet purposeful brand within the snowboard apparel category. After years of working alongside riders and drawing from our extensive industry experience, our products serve

purpose. They are durable and therefore relied upon. In support of this, we should be communicated as a lifestyle driven and orientated brand, supported by an emotive message to compliment this position.

B R A N D P O S I T I O N I N G

P U R P O S E F U L

E M O T I O N A L

L I F E S T Y L E C O M P E T I T I V E

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W H O W E A R E W H O W E A R E N O T

Disrespectful or anti-establishment.

Driven by competition results or world rankings.

Those who seek success through the approval of others.

Recognised for our relationship with snowboarding from the early days.

The travellers and adventurers shaping their own path.

Those who believe in pushing boundaries.

A collective force looking to seize any given day at any opportunity.

The ones who do not feel confined within a specified playground.

The ones who avoid lift queues in the pursuit of the next untouched powder field or tree line.

Appreciative of the non-conformist approach.

Honoured to be the first.

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O U R A M B A S S A D O R S A R E O U R A M B A S S A D O R S A R E N O T

Believers of a superficial social media presence.

Infatuated by medals, trophies and titles.

Solely motivated by financial gain through snowboarding.

In pursuit of self-promotion or a life lead by false pretence.

Positive, authentic and personable, always willing to engage with others.

Respected within their own sports.

Aligned with the brand message.

Our ambassadors are for the ride, journey, experience and not for the glory.

Our ambassadors are in it for the love of it.

Our ambassadors are about the adventure.

They shape their own path.

Believers in an endless pursuit.

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Those who choose Westbeach are part of a global collective. A varied demographic not separated by age, sex or location, but joined by a positive approach and our brand’s belief that every day is yours for the taking.

After decades in the snowboarding industry we have identified that our target market can be categorised into four main types of customer:

The Young Guns

The Core Crowd

Holiday Heroes

Season Evangelists

The following pages provide a brief outline to place each in context.

T A R G E T M A R K E T

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These are the teen to early twenty somethings that want to be seen in the most on-trend gear each season.

They value style over function, aesthetics as opposed to durability and tech. The young guns are time rich but relatively cash poor, most probably students or in part-time work,

therefore they love a good offer and seek a value proposition.

They care about the brand that they are seen to be riding in but might not necessarily be brand loyalists. Highly active on social media channels, they’ll be willing to connect and engage to show association with the brand. Generally, they have a positive outlook and will align themselves

with the brand ethos of non-conformity and seek to develop their own individual style on the mountain.

They most probably look forward to a snowboard holiday more than Christmas itself. When winter is over they will be found skateboarding, surfing or mountain biking.

The early twenty to mid thirty year-old young professionals. Passionate about snowboarding, they travel to the mountains more than once a season.

With a higher level of disposable income, these are the people who book a last minute flight and travel if the forecast is good.

As tech savvy socialites, they’re also active on social media and

willing to engage with the brand digitally. They’re modern day hunter-gatherers with a positive ethos on the search for brand content. Continually seeking reassurance to make an informed purchase. They need to be encouraged that their money is going to the right brand for the right products for their individual needs. Alternatively they may have grown up wearing the brand, would like to stay loyal and now appreciate what a brand stands for.

Proud of what they wear, they’re a group who want outerwear to work for them on the hill but also on the street. Style is very important, however they want gear that will stand the test of time, products that are reliable and durable enough to take the drops, falls and powder days.

YOUNG GUNS

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A slightly older and more family-orientated demographic who prefer to holiday with an active sports tour operator for their annual trip to the mountains.

In the summer or when not on the snow, they will be found mountain biking, on a paddle board or generally enjoying the outdoors.

They have been snowboarding for years and know what they

like with regard to style and function. This group also likes to make an informed purchase based on quality, reliability and tech, often trusting a brand with years of industry experience as opposed to a new brand on the block.

Consequently, they appreciate our brand heritage and align themselves with our mission on a nostalgic or potentially aspirational level.

Passionate snowboarders through and through, they are the epitome of brand loyalty. Season upon season they will wear our logo as a badge of honour, living and breathing our brand ethos.

Strongly appreciating our heritage, they have been with our brand since the beginning, aspiring to have been at the Classic or participating in the Chinese Downhill.

Following the brand across multi-channels, they welcome news about product launches, ambassador adventures and brand offers.

These evangelists continue to choose Westbeach because of the durability and high quality they have become accustomed to. Riding in anything else just wouldn’t be the same.

SEASON E VA N G E L I S T SHOLIDAY

HEROES

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THE JOURNEY BEGINSSince 1979, we’ve seen it all. We’ve witnessed resorts begrudgingly allowing snowboarders to take the lifts, the neon-fuelled days of the late 80s and were there to see snowboarding make the first cover shots.

Here’s just a little insight into the last three decades.

1979-1985Original Westbeach founder Chip Wilson arrived in Calgary with a passion for the Californian culture. Soon after, he and some friends set up shop in a shopping mall to sell board-shorts.

T H E E A R L Y D A Y S

Scott Sibley and Richard Mellon owners of Californian inspired skate shop ‘Cal BC’ formed a partnership with Chip after he moved West to Vancouver. The store on 4th Ave soon became ‘Westbeach’. It was a mecca for skaters and surfers who would travel far and wide to visit.

SkateBoarder Magazine becomes multi-sport magazine Action Now. Snowboarding was gaining traction and landed the first issue front cover.

Further images started appearing across the media and it all started going off-piste. Riders including John Kamitakahara started hunting fresh powder lines.

IT WAS A MECCA FOR SKATERS AND SURFERS WHO WOULD TRAVEL FAR AND WIDE TO VISIT.

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1986-1989

T H E L A T E 8 0 S

THE WESTBEACH CLASSIC. IT WAS THE JEWEL IN THE CONTEST CROWN.

Snowboarding had arrived en-masse.

The mountains of British Columbia were the playground of choice for snowboarders.

Westbeach moved to a new premises, 1723 West 4 Ave. This remained the home of the Westbeach store for more than two decades. Focusing solely on the Summer season, they needed a Winter line and couldn’t ignore the increasing demand for snowboard specific apparel. Right on cue, Chip, Scott and Richard created their first line of outerwear.

First issue of Transworld Snowboarding was released.

Westbeach attended ISPO ‘87 to display their first snowboard line. Due to consistently poor snow conditions, the snow industry was struggling at this time and the European market failed to see the huge potential snowboarding had to offer. Despite negative feedback, the guys returned to Canada in high spirits.

Cypress Mountain, West Vancouver became the first host of what would become an iconic event; The Westbeach Classic. It was the jewel in the contest crown and was a highlight of many professional riders’ careers.

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Chip Wilson“ W E H A D M O R E N E O N P E R S Q U A R E

I N C H T H A N O U R C O N C R E T E A N D W A V E R I D I N G S I B L I N G S ”

1997-1999A golden age for snowboarding.

T H E 9 0 S

1990-1995

Team rider Chris Brown wins “The Westbeach Classic Big Air” in front of a 10,000 strong crowd in Whistler.

It might have something to do with the after party, but there’s no recorded date for the Chinese Downhill - VCR videos indicate it was about this time.

Westbeach riders Kevin Young and Devun Walsh introduce the “jam format” in ‘92 for the first time ever. Kevin also went on to win the Westbeach Classic.

Derek Heidt wins the Classic Half Pipe and lands the cover shot of Transworld the same day in ‘95.

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2000-2005Westbeach encourage a new wave of riders through supporting grass roots events.

E A R L Y ‘ 0 0 S T O 2 0 1 5

2007-2015Jibbing becomes a ‘new’ style of riding for the team with Westbeach riders leading the way.

Westbeach and team rider Devun Walsh reign king of the West Coast, pushing Backcountry riding to the next level.

An expanding design team increases research and development of new high performance fabrics and products for the back country category.

Our head office moves to the UK to better serve and handle European, US and Canadian markets.

We celebrate 35 years of being part of an industry we love and remaining true to our mission.

A refreshed brand identity is launched to ensure our brand remains contemporary and to further strengthen our position in the market.

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P R O D U C T P A G E S

Favoured by our team riders and ambassadors, the 30K range is our highest level of performance outerwear. Featuring our own proprietary waterproof and breathable 30K material technology throughout, it is perfect for those back country days and hikes to the untouched fresh powder lines when product breathability is essential. Tried and tested across the globe, this is lightweight and packable outerwear you can rely upon.

This range is suitable for those looking for maximum performance; from the season evangelists to the core crowd, all the way through to the holiday heroes willing to spend.

30K

Strong, hard-wearing and reliable outerwear that offers a high level of performance. A slightly weightier material construction in favour of durability, but still very technical outerwear aimed at riders who will be on the mountain from first lift through till dusk.

This range will adequately cater for the most discerning season evangelist’s requirements, however due to a lower price point will appeal more toward the core crowd, holiday heroes and young guns.

20K

An all round, great performing outerwear range featuring 10K fabric. A slightly lower price point is reflective of the material specification, waterproof and breathability properties found across this range. However, the quality and durability of products that our customers have become accustomed to over the years still remains uncompromised.

The more affordable range aimed at the young guns, holiday heroes and core crowd. Those who favour aesthetics and on-trend style over high-end technical performance.

10K

Designed and developed for snowboarders and the wider market who wish to show association to our brand and snowboarding. Those who want to connect on an aspirational level and communicate their individual persona. This range will feature stylish and on-trend casual streetwear products including (but not limited to) tee shirts, shirts, vests, lightweight shells and shirt jackets.

STREETWEARSimilarly to our streetwear range, our accessory range is designed and developed for those wishing to express an association with our brand. This range will feature accessories that are conducive to leading a lifestyle supported by our brand ethos and values including (but not limited to) socks, water bottles, beanies, caps, luggage, mugs and sunglasses.

ACCESSORIES

OUTERWEAR

Drawing upon our industry experience and inspired by working with snowboarders for over thirty years, we have developed the following ranges to meet and exceed our target audiences’ differing requirements:

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A C T I O N A N D L O C A T I O N P H O T O G R A P H Y

ALL PHOTOGRAPHY SHOULD CAPTURE THE BRAND VALUES AND UPHOLD THE AUTHENTIC NATURE OF WESTBEACH.

S A F E T YEnsure that relevant safety gear is worn by Westbeach riders on all photo shoots, especially action shoots.

R E L E V A N T P R O D U C T SAll products should be the correct type for the activity being undertaken. For example, 30K product range for backcountry hiking shots.

A T T R A C T I V EAll products should be in clean and good working condition, with no tears, rips or major damage.

A U T H E N T I CAll photography should look genuine and not posed or staged in any way. Always avoid competition environments.

U N I Q U EAll photography should show the dynamic nature of the sport and environments, both in action and lifestyle photography.

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P R O D U C T P H O T O G R A P H Y

C O M P O S I T I O NAll products should be shot in full without any cropping. Technical features and close-ups can be cut off.

A T T R A C T I V EAll products should be clean and damage free. Ensure the products are prepared by reducing folds, creases and hidden drawstrings.

U N I Q U EAlways ensure that the product’s unique colours and colourways stand out. The use of other elements, such as water and snow, can be used to demonstrate the technical properties of the garments.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9. , : ; ’ ” / [ ] ! - _

F O N T S

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9. , : ; ’ ” / [ ] ! - _

N E V I SMain headline and body copy (including call to action)

C L A R K ESecondary headline / secondary call to action font

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L O G O

P R I M A R YLinear format is the primary logo. Use the linear format wherever possible.

S E C O N D A R YStacked format is the secondary logo. Use the stacked format when horizontal space is limited.

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L O G O U S A G E

The Westbeach logo may be be presented in either slate, snow or amber. Only use colours which contrast suitably with the background.

L O G O U S A G E

Primary logo clear space Secondary logo clear space

Minimum logo size = 35mm Minimum logo size = 25mm

You must always allow for clear space around the Westbeach logo. These guidelines should be adhered to at all times. The Westbeach logo design is fixed, and may not

be skewed, altered or redrawn in any way.

S L A T E C69 / M65 / Y61 / K60

R50 / G48 / B49#322F30

S N O WC0 / M0 / Y0 / K8C0 / M0 / Y0 / K8

R235 / G235 / B236#EAEBEC

A M B E RC0 / M31 / Y100 / K0

#FCB614R253 / G183 / B20

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I N C O R R E C T U S A G E

1. Icon should never sit to the right of the typeface within a primary lock-up.

2. Icon and typeface should remain of equal proportions at all times.

3. Icon and typeface should remain of equal proportions at all times.

4. Logo should not be compressed/squashed horizontally.

5. Logo should not be compressed/squashed vertically.

6. Icon should only be positioned centrally above the typeface. See secondary logo lock-up.

7. Icon should never be positioned below the typeface.

8. Drop shadows must never be applied to the logo.

9. Typographic effects/creative treatments, such as gradients must never be applied to the logo.

10. Westbeach typeface must never be separated/stacked

11. Westbeach typeface must never be presented by itself.

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The design of the Westbeach primary and secondary logo(s) is fixed, and may not be skewed, altered or redrawn in any way.

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O N I M A G E R Y ( G O O D E X A M P L E S )

These examples show good use of logo placement and colour to maximise visibility.

The logo should be as clear as possible using whichever colour provides the most contrast against the image.

Always place the logo in an uncluttered part of the image.

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O N I M A G E R Y ( B A D E X A M P L E S )

These examples show bad use logo colour choice and placement. (For example, amber on bright blue or over the trees)

Never position the logo where it will conflict with part of the image.

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I C O N U S A G E C R E A T I V E U S A G E

The Westbeach icon can be used as a graphical device with creative freedom, so long as it always

reinforces the Westbeach brand.

Minimum icon size = 8mm

The Westbeach icon can be used independently of the primary Westbeach logo.

You must always give the Westbeach icon clear space on all sides if used separately from the word-mark.

When applying the icon in a creative way (see right), the minimum clear space rule can be ignored.

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1. Do not compress the icon vertically.

2. Do not compress the icon horizontally.

3. Do not rotate the icon when used on its own.

4. Do not flip the icon vertically.

5. Do not go below the minimum icon size. (8mm)

6. Always present the logo in full.

The Westbeach icon can be used as a graphical device with creative freedom. In order to maintain brand recognition, however, the

following rules should always be adhered to: 1.

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L O G O W I T H S T R A P L I N E

P R I M A R YPrimary logo with strapline

P R I M A R YPrimary logo with strapline (when horizontal space is limited)

S E C O N D A R YSecondary logo with strapline (when horizontal space is limited)

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L O G O U S A G E

You must always allow for clear space around the Westbeach logo. These guidelines should be adhered to at all times. The Westbeach logo design is

fixed, and may not be skewed, altered or redrawn in any way.

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1. Strap-line must not be presented too close to the logo.

2. Strap-line must not be presented above the logo.

3. Strap-line should not be enlarged independently of the logo lock-up.

4. Strap-line must always be presented in the Westbeach typeface.

5. Logo and strap-line lock-up elements much not be deleted or customised.

6. Strap-line must always be presented in approved Westbeach colourways.

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The design of the Westbeach primary and secondary logo(s) is fixed, and may not be skewed, altered or redrawn in any way.

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C O L O U R S

S L A T E C69 / M65 / Y61 / K60

R50 / G48 / B49#322F31

S N O WC0 / M0 / Y0 / K8C0 / M0 / Y0 / K8

R235 / G235 / B236#EAEBEC

A M B E RC0 / M31 / Y100 / K0

#FCB614R253 / G183 / B20

P R I M A R YThe primary colours are the only colours that the Westbeach logo

can be presented in, you must not use the secondary colours with the logo. Primary colours may also be used for image treatments, call to

actions, pull out quotes etc...

M I D N I G H TC67 / M76 / Y47 / K41

R74 / G55 / B74#493649

C E R U L E A NC17 / M91 / Y67 / K4

#C53B4CR198 / G59 / B77

C O R A LC60 / M0 / Y5 / K0

#4AC6E9R74 / G199 / B233

S E C O N D A R YThe secondary colour palette can be used for image treatments,

call to actions, pull out quotes and any creative devices/uses you can think of.

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Tone of voice is the way that a brand would speak to its audience if it were an individual. Executing tone of voice effectively can have dramatically positive effects on the way a brand is perceived by its target market. It also creates a globally recognisable way of speaking to customers and ensures that internally, all of the team present the brand in a consistent manner.

It does so in the following way:

- Setting the brand apart from the competition.

- Generating a personable and emotional bond with the brand.

- Utilising efficient, well executed communication.

- Engaging and encouraging users to follow calls to action.

T O N E O F V O I C E O V E R V I E W

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T O N A L V A L U E S

All those that write on behalf of Westbeach, across any platform, should share an understanding of what our brand means. To communicate these concepts in our writing we have four fundamental tonal values for the Westbeach brand.

T O N A L V A L U E

W H A T T H I S A L W A Y S M E A N S

W H A T T H I S N E V E R M E A N S

Personable

Authentic

Positive

Spirited

Empathetic / Likeable / Conversational / Helpful

Established / Trustworthy / Successful / Genuine

Progressive / Ambitious / Determined / Reliable

Courageous / Different / Brave / Empowering

Intimate / Intrusive / Delicate

Ambiguous / Superficial / Untrue / Wannabe

Arrogant / Condescending / Dramatic

Mad for it / Crazy / Erratic

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Adopting one style of language presentation is vital in ensuring consistency across all communications.

By employing the correct spelling and speaking in the correct and appropriate person, our tone of voice will project the brand message more definitively across all of our marketing deliverables. Westbeach is a global brand, so we need to place an increased focus on ensuring all copy and spelling is kept consistent.

When writing in English, always use UK English spelling and appropriate terminology as we’re a European based brand and we want to communicate this in our copy. Consequently, helping strengthen our communication and position across the global market.

Examples Colour not ColorZip not Zipper

C O N S I S T E N T C O P Y

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F I R S T , S E C O N D A N D T H I R D P E R S O N

The goal of our tone of voice is to create a personal relationship with our customers. This can be achieved by speaking in the correct person.

First / Second PersonBy using the first person (us, we, our) and second person (you, your) the tone conveys the sense of Westbeach talking directly to the audience; generating a personal relationship with the customer. This engages directly with the user and promotes our authentic approach through our copy.

Third PersonThird person (using words like he, she, they and their) should be avoided as it creates an unpersonable tone that belongs to an outsider looking in towards. This promotes a corporate feel which does not belong to our brand. The third person should only be used when initially referring to the brand. For example: “Founded in 1979, Westbeach have remained at the forefront of the snowboard market ever since. Our mission is to create outerwear designed with you, the rider, specifically in mind.”

Poor ExampleWestbeach are considered by many as the original snowboarding brand. They are a brand that have seen snowboarding progress from small talk between the surfers and skaters of the early 80s into the global phenomenon it is today.

Good ExampleOver the years our brand has naturally evolved, the landscape has shifted and we have learnt from challenges faced in the past. It is our unrivalled experience, knowledge and authenticity that has shaped who we are today.

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M A R K E T I N G R E S O U R C E S

A variety of marketing materials are available for any Westbeach representative, agent, retailer and distributors. These resources include:

WebsiteTrade show stand

Swing tagsPOS

Product packaging Action photography

Product photography Video assets

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C O N C L U S I O N

The Westbeach brand is now firmly established as the first snowboard apparel brand and recognised for its commitment to the sport. Above all, we want our brand to be globally recognisable and directly associated with our core brand values.

We must ensure that our passion for what we do is obvious, our authenticity is always upheld and our customers’ trust is maintained at all times.

We must also ensure that the team continually communicate the mission, ethos and values of the brand that we pride ourselves on and continue to build our brand equity long into the future.

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enquiries@w

estbeach.com

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