trefoil guild branding guidelines

The Trefoil Guild

Branding and identity guidelines

22 September 2021 Trefoil Guild Branding and Identity Guidelines 1

© Girlguiding 2020 • •

These guidelines have been developed

to ensure that Girlguiding and Trefoil

Guild have a consistent identity across

the organisations. They include how to

use our logos, colours, fonts, and brand

elements correctly so we can retain our

Girlguiding and Trefoil looks and feel

across everything we create.

If you have any questions at all, please

contact the Trefoil team via

[email protected] or the

Girlguiding team at

[email protected]

22 September 2021 2

Introduction

Trefoil Guild Branding and Identity Guidelines

mailto:[email protected]

•© Girlguiding 2020 •

Our message

Our strapline

Our key messages

Our logo

Trefoil Guild colours

Trefoil Guild brand elements

Our fonts

Publications and Copyright

Badge Guidelines

4

6

7

8

13

14

17

19

22


Contents

© Girlguiding 2020 •

Our message

22 September 2021 4

•© Girlguiding 2020 • 22 September 2021 Trefoil Guild Branding and Identity Guidelines 5

Who we are


Our strapline and key messages

GUIDING FOR ADULTS


key messages (cont.)


Our logo

22 September 2021 8


The Trefoil Guild logo


Positioning the Trefoil Guild logo


Localising the Trefoil Guild logo


Clear space and minimum size


Trefoil Guild colours


The Trefoil Guild brand elements


The Trefoil Guild speech bubble boxes

and outlines boxes can be used in our

designs to contain photography,

illustration, and information (see below

for a few application examples)


Rules about Trefoil Guild brand elements


Rules about Trefoil Guild brand elements


Our fonts

22 September 2021 17


Main typeface


Publications and copyright



Our publications


Trefoil Guild’s Voyage Award and the STARS Challenge

are open to all Trefoil members. Please contact the

office to obtain use of the logos and images.


Voyage Award and STARS Challenge


Badge design guidelines



How to create a badge•Create your design - the guidelines on this page will ensure you create a badge that is both fun and attractive, while adhering

to our identity guidelines and avoiding potential trouble with other organisations.

•If you are ordering your badge from an external supplier, check the design with the branding team. Badges that don't fit the

requirements below may need to be recalled - so please follow them carefully.

What should I include?Trefoil members can make use of the charity’s trademarked designs on locally produced products. However, in order to protect

our image, we need to ensure that these designs are used responsibly. Trefoil Guild requires that all locally produced badges

have three elements on them:

•The red trefoil

•your guild, county or country/region name

•the name of your event or challenge

We ask for these so that it is obvious at a glance that a badge has been produced by a particular guiding area

rather than being an official Trefoil Guild badge.

The trefoil must:

•be used only in the Trefoil Guild red

•if it is used on a non-white background, it must have a white key line around the outside to distinguish it

from the background

•be used only in its original format. Do not change it in any way or use the elements separately

•not be used as a pattern or as part of another design or picture

•not be used upside down or at an angle if at all possible

•be close to the name of the guild or area producing the badge (see below for examples).

When including your guild, county or country/region name, make sure to:

•include 'Trefoil Guild' after the area for any county, country, region or guild badge. E.g. London South East

county Trefoil Guild

•use your full guild name when creating a badge for a specific guild e.g. Cardiff South Trefoil Guild•create a logo in the online design centre if you need to make a local logo.

You also need to include the name of your challenge or event, e.g. ‘County Camp 2013’or ‘Woodland Challenge’. It may be tricky to

fit all these names onto a small badge, but here is an example:

Please never use 'Trefoil Guild'

without a local area name - this

implies that a badge has been

created on a national level and is

an official badge.


https://www.trefoilguild.co.uk/Logos-and-Templates

mailto:[email protected]?subject=Branding%20guidelines%20query

https://www.girlguiding.org.uk/making-guiding-happen/resources/create-a-resource/create-a-logo/


Badges produced by more than one guild or

area should include both or all names where

possible:

Badges for buildings

When creating badges for buildings, please follow the above guidelines, substituting the event name or challenge

name with the building name. The trefoil and local area name must still feature.

Badges for national or international events

Sometimes groups taking part in events organised nationally by Trefoil may wish to produce badges - for example, for TOPAZ or a Charity Challenge. Participants will be given specific badge design information that relates to

these projects - please don't make one yourself without consulting the PR teams first.

Design dos and don'ts•Avoid using lots of small details and colours – simple designs work best on small items.

•Think about where the badge will be displayed - this could affect the size and colours.

•Remember that the more colours you use on your design, the more expensive it will be. Sparkly threads or Day-

Glo colours will cost more.•Make use of Trefoil colours and fonts. These are an important part of Trefoil Guild’s brand identity. While we do

not insist that local areas follow these guidelines when designing badges, if you choose to do so your badge will be instantly recognisable as a guiding item and will help to reinforce the organisation’s identity.

Other people’s trademarks

If your challenge or event has a theme, you may want to create a badge that ties in with this. However, you need

to be careful if your theme involves any images or logos that are owned or trademarked by other organisations.

For example, if you are running a Disney-themed camp or a technology challenge you might want a badge

featuring Mickey Mouse or the Apple logo, both of which are protected trademarks.By including copyrighted images, you run the risk of being sued. Please follow the Girlguiding guidelines on how to

check copyright, and make sure to get permission for any images you do use.



https://www.girlguiding.org.uk/making-guiding-happen/resources/using-other-peoples-content/


Some Girlguiding

examples:


© Girlguiding 2020 • •

If you have any questions at all, please

contact the Trefoil team via

[email protected]

22 September 2021 26Trefoil Guild Branding and Identity Guidelines


trefoil guild branding guidelines

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