werksmans case study by student village
TRANSCRIPT
WERKSMANS CAREER FAIR CAMPAIGNA CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
STUDENT
VILLAGE HAD TO
COME UP WITH A
COOL,
ENGAGING
CONCEPT
WHERE
WERKSMANS
COULD
CONNECT WITH
TOP LAW
STUDENTS IN
ALL YEARS OF
STUDY.
THE APPROACH
A case study by Student Village 2015
ENGAGE AND INTERACT WITH LAW STUDENTS
FROM DIFFERENT YEARS OF STUDY
STRENGTHEN BRAND
AWARENESS AT
UNIVERSITY CAMPUSES
CREATE TALKABILITY AROUND THE
WERKSMANS GRADUATE CAMPAIGN
WERKSMANS WANTED STUDENT VILLAGE TO
BUILD AN IMAGE OF WERKSMANS STUDENTS COULD
RELATE TO
POSITION WERKSMANS AS
THE LAW FIRM OF CHOICE
IDENTIFY UNIQUE LAW STUDENTS THAT
HAD THE W-FACTOR OVER AND ABOVE
THEIR LAW DEGREE
A case study by Student Village 2015
ACTIVATIONS
WERE ON
THREE
CAMPUSES:
• UCT
• WITS
• UJ
CONCEPT AND APPLICATION
A case study by Student Village 2015
STUDENTS
TOOK
PHOTOS
WITH THEIR
FAVOURITE
AVATARS
HOW IT ALL CAME TOGETHER
STUDENTS MATCHED
AVATARS WITH THEIR
PERSONALITIES,
ENABLING
WERKSMANS TO
IDENTIFY THE RIGHT
CANDIDATES
A case study by Student Village 2015
RESULTS
A case study by Student Village 2015
KEY CANDIDATES
WERE IDENTIFIED
FOR PLACEMENT
TO THE GRADUATE
PROGRAMME.
A LARGE STUDENT
DATABASE WAS
COLLECTED
ACROSS UNIVERSITY
CAMPUSES
EXCELLENT FOOT
TRAFFIC WAS
EXPERIENCED AT
ALL ACTIVATION
STANDS AND THESE
WERE THE ONE ON
ONE INTERACTIONS
RECORDED FOR
EACH CAMPUS:
UJ APK: 192
WITS: 120
UCT: 50
SOCIAL MEDIA
ENGAGEMENT WAS A
CLEVER MECHANIC
THAT ALLOWED
STUDENTS TO
UPLOAD THEIR OWN
BRANDED IMAGES
TO SOCIAL MEDIA
PLATFORMS.
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ [email protected]
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A case study by Student Village 2015