were doing it wrong, future insights live, june 2014

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We’re Doing It Wrong Prototyping the Future of the Web Steve Hickey @stevehickeydsgn UX Designer & Developer at Fresh Tilled Soil

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Page 1: Were Doing It Wrong, Future Insights Live, June 2014

We’re Doing It WrongPrototyping the Future of the Web

Steve Hickey — @stevehickeydsgnUX Designer & Developer at Fresh Tilled Soil

Page 2: Were Doing It Wrong, Future Insights Live, June 2014

Requirements

Research

Ideate

Design

Code

Launch

A brief “reminder” of waterfall.

Page 3: Were Doing It Wrong, Future Insights Live, June 2014

Plan

Design

Develop

Test

Build

MeasureLearn

What about agile or lean?

Page 4: Were Doing It Wrong, Future Insights Live, June 2014

¡Mentirosos!(Liars!)

Page 5: Were Doing It Wrong, Future Insights Live, June 2014

The traditional point of first contact...

Requirements

Research

Ideate

Design

Code

Launch

Page 6: Were Doing It Wrong, Future Insights Live, June 2014

“D t!”****

... and its result.

Page 7: Were Doing It Wrong, Future Insights Live, June 2014

But it’s ok. We can fix that.

Research/Understand Ideate Design

CodeTest

and repeat...& Design & Code & Ideate & Code

& Ideate & Design

Page 8: Were Doing It Wrong, Future Insights Live, June 2014

Step 1 → Step 2 → Step 3 → Step 4

= Very Pretty BULLSHIT

Page 9: Were Doing It Wrong, Future Insights Live, June 2014

“Design is not just what it looks like and feels like. Design is how it works.”

Today’s obligatory Steve Jobs quote.

Page 10: Were Doing It Wrong, Future Insights Live, June 2014

“Form ever follows function.”

A grating reminder of something we all claim to know, from architect Louis Sullivan.

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Understanding the problem.

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Ideation through sketching.

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“Great is the enemy of good.”

Paraphrased from Voltaire, an enlightened dude.

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Wireframes. Or are they...

Page 16: Were Doing It Wrong, Future Insights Live, June 2014

Wireframes. Or are they...

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Testable. ASAP.

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Sketches are prototypes in waiting.

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prototyping on paper

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The usual suspects:

Balsamiq Axure InDesign Keynote PowerPoint

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Try a storyboarding app.

Briefs Flinto Proto.io

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HTML/CSS/JS

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Developers need love too.

Page 24: Were Doing It Wrong, Future Insights Live, June 2014

Fake it.

localStorage.setItem(‘username’, ‘Gary’); var username = localStorage.getItem(‘username’); $(‘div.userinfo’).prepend(‘<h2>’ + username + ‘</h2>’); ======================================================= <h2>Gary</h2>

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Make your client fall in love.

Page 26: Were Doing It Wrong, Future Insights Live, June 2014

Time to test.

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“OK, but what about design?”

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Mockups = Useless

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Try zooming your comps out.

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Style tiles use time efficiently.

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Design in the browser.

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Use the right tool for the job.

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Let’s see some examples:

Page 34: Were Doing It Wrong, Future Insights Live, June 2014

Google Glass

Page 35: Were Doing It Wrong, Future Insights Live, June 2014

“We were working with the HUD literally on my first day at work. And learning a tremendous number of things that you couldn’t possibly just guess or estimate, or print out on a spreadsheet, or a project map,

and that sort of thing.”

Tom Chi, Google

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“Your ears can take a lot more weight than your nose… So if you can create a system where the ear becomes

a fulcrum, then the perceptual weight disappears. This took me about two hours to figure out.”

Tom Chi, Google

Page 38: Were Doing It Wrong, Future Insights Live, June 2014

Incantor

Page 39: Were Doing It Wrong, Future Insights Live, June 2014

Our first prototype.

Page 40: Were Doing It Wrong, Future Insights Live, June 2014

Look, I’m no Olivander. Ok?

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Here’s how we overcame my lack of magic.

Page 42: Were Doing It Wrong, Future Insights Live, June 2014

We made the nav work without looking.

Page 43: Were Doing It Wrong, Future Insights Live, June 2014

Let’s wrap up.

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1) Sketch a lot, it’s quick and efficient.2) Stop wireframing, start prototyping.3) Test early and often.4) Avoid comps for every screen and state.5) Eliminate redundant parts of your workflow.6) Process is not a straight line.

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Thanks!