timesuck? you're. doing. it. wrong

TIMESUCK?YOU’RE. DOING. IT. WRONG.

Guy LeCharles Gonzalezloudpoet.com | @glecharles

#getread 11/13/2013

loudpoet.comBlogging it Like it is Since 2003

Guy LeCharles Gonzalez has worked in the publishing industry for 20 years and is currently the Director, Content Strategy & Audience Development for Media Source, Inc.’s Library Journals, LLC, and was the founding Director of Programming & Business Development for Digital Book World.

He’s also the Artistic Director of The louderARTS Project, a published poet and journalist, and former National Poetry Slam champion.

Guy LeCharles Gonzalez | loudpoet.com | @glecharles #getread 11/13/13

EXPERIENCE• Director, Content & Digital Product Dev, Media Source / Library Journals, LLC.• Director of Programming & Business Dev, Digital Book World• Publisher & Editorial Director, Horticulture• Advertising Sales Director, Writer’s Digest • Marketing Manager, SourceMedia• Membership Manager, The Academy of American Poets• Circulation Assistant and Fulfillment Manager, Poets & Writers

Also…• Founder, curator and host of a little bit louder • Contributing Editor for PopCultureShock.com• Artistic Director, The louderARTS Project• Contributor, VQR Online• Co-author of Burning Down the House (Soft Skull Press, 2000)• Author of Handmade Memories (Free Verse Media, 2011)

Know Thy Reader

READER

MAGAZINESWEBSITES

EVENTSBOOKS

FACEBOOK

GOOGLE

TWITTER

GOODRE

ADS

VENDOR

VENDOR

AUTHORS

VENDOR

VENDOR

ASSOCIATIONS

Guy LeCharles Gonzalez | loudpoet.com | @glecharles

BOOKSELLERS

LIBRARIANS

#getread 11/13/13

• Tumblr• Pinterest• Instagram• LinkedIn• LiveJournal• MySpace• Friendster• Posterous• etc…

Exercise #1GOOGLE THESE AUTHORS

• Chuck Wendig• MJ Rose• Joanna Penn• Bella Andre• James Scott Bell• Claire Cook • Allison Winn Scotch


NOW, GOOGLE YOURSELF

• What are the top 5 results?• Which do you own?

Exercise #2ESTABLISH A PERSONAL

LEARNING NETWORK (PLN)

A personal learning network is an informal learning network that consists of the people a learner interacts with and derives knowledge from in a personal learning environment. In a PLN, a person makes a connection with another person with the specific intent that some type of learning will occur because of that connection.

http://en.wikipedia.org/wiki/Personal_learning_network





Community Engagement & Development #book2 | @glecharles

“Some of these conversations ended in a sale, but don’t let that fool you.The sale was merely the exclamation mark at the end of the sentence.”

Markets Are Conversations, CLUETRAIN MANIFESTOhttp://www.flickr.com/photos/nic/230233024/

Exercise #3

Key TakeawaysOWN YOUR DOMAINSocial media platforms come and go, but the website(s) you own will still be

there when the latest fad fades into the past. Establish a relevant hub and keep it up-to-date, linking all of your online activity back to it. Keep it simple; if you can't manage it yourself, you're trying too hard.

GO ANALOGFrom relevant industry conferences and events, to relationships with your local

booksellers and librarians, never underestimate the value of the in-person experience. Attend readings, browse bookshelves, seek out fellow writers, publishing professionals, and communities of interest; maintain a physical connection to the world around you.

BE YOURSELFEngage on your own terms; don't try to be someone else or follow somebody's

marketing template. Know your strengths and leverage them; know your weaknesses and minimize them; find opportunities to challenge yourself and broaden your horizons.


Professional Resources


cluetrain.com

GUY LECHARLES GONZALEZDirector, Content Strategy & Audience Development

Library Journal | School Library Journal | The Horn Book

Artistic Director & Co-FounderThe louderARTS Project

loudpoet.com@glecharles

Twitter bird, "Dave," by Matt Joyce via Inspired Magazine.

http://www.themeekshall.co.uk/

http://www.inspiredm.com/2009/04/12/the-social-bird-icon-set-the-first-inspired-release/