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Page 1: Wendy Ma Portfolio
Page 2: Wendy Ma Portfolio

Objective:A poster campaign to inform and educate the public about how many are affected by cancer.Media:Illustrator

Page 3: Wendy Ma Portfolio

Objective:Create a calender that commemorates and exemplifies the work and accomplishments of an assigned typographer. To celebrate the works of Herb Lubalin and his Avant Garde font, the calender features the days of the month wrapped around 1978, the year in which the font Avant Garde was first released.Media:Illustrator

Page 4: Wendy Ma Portfolio

Area GuideTi Amo San Francisco!

but leave your heart in San Francisco – along with your tastebuds, curiousity, walking shoes,

and dancing shoes! With its convenient location in the heart of San Francisco’s Union Square,

the Villa Florence is ideal for business and leisure travelers and is just steps away from the

city’s premier shopping, dining and

district and Moscone Convention Center. Explore Fisherman’s Wharf, Chinatown and

other San Francisco attractions using the world famous Powell Street cable car, located just two

blocks away.

Points of Interest

* Union Square - 1/2 block * Powell Street cable car line - 2 blocks

* Chinatown - 7 blocks * Nob Hill - 1/2 mile

* SF Museum of Modern Art - 1/2 mile * Yerba Buena Gardens - 1/2 mile

* North Beach - 1 mile * Ferry Building - 1.5 miles

* Fisherman’s Wharf - 2 miles * California Academy of Sciences - 4 miles

* Sausalito/Tiburon - 10/17 miles * Sonoma/Napa (Wine Country) - 45 miles

* San Jose, CA - 49 miles

A TASTE OF ITALY IN THE HEART OF UNION SQUARE.

The spirit of Italy in the heart of San Francisco. The transformed Villa Florence has experienced

its own Renaissance – embodying the feel of a modern Italian urban villa, providing

exceptionally warm service and charming accommodations to each and every guest. With

metropolitan energy, the Villa Florence is authentically furnished and is ideally located in the epicenter of San Francisco – steps from

Union Square.

Italy in the heart of San Francisco.

(415) 397-7700225 Powell Street

San Francisco, CA 94102WW

www.VillaFlorence.com

20% offyour next stay!

Call to make reservations

today!

225 Powell Street San Francisco, CA 94102

(415) 397-7700

Objective:Brand identity package featuring a tri-fold brochure, business card and coupon for a local San Francisco Hotel, Villa Florence. Keeping in mind the elegance and sophistication of Italy to appeal to tourists.Media:InDesign & Illustrator

AmenitiesSemplicemente conveniente!

Designed to invoke the feel of a modern Italian villa and the spirit of family and hospitality, our newly remodeled San Francisco hotel delivers a memorable experience through exceptional service and upscale amenities, complemented

and wine experiences. Some of our hotel services and amenities include:

* Kuleto’s Italian Restaurant * Bar Norcini

* Complimentary business center * Fitness center

* Concierge services * Valet parking (unlimited in and out privileges - $40 per 24 hours. Oversized

vehicles - $50 per 24 hours) * Same day valet/laundry

* ATM * Safe deposit boxes

* Ice machine * Sundry area

* Airport shuttle service (fee)

AccommodationsComodo Ed Alla Moda!

All of the Villa Florence’s 182 guest rooms, including 29 junior suites, have been stylishly

upgraded with contemporary Italian décor and furnishings featuring warm Tuscan hues. In

-ture FeatherBorne® Bed package, premium L’Occitane bath and body products, a plush

pack of towels, robes and slippers, as well as a well-equipped, state-of-the-art entertainment

Internet and an iPod docking station. Each Villa Florence guest room and suite features:

* Larkspur’s signature FeatherBorne Bed * Complimentary wireless Internet

* L’Occitane bath and body products * Flat screen LCD TV with smart panel

* Room service from Kuleto’s * Spacious work desk

* Fully stocked mini bar

* Plush bathrobes * Air conditioning

* Personal electronic safe * Cordless telephone

DiningMangia & Salute!

Eat, drink and be merry – Italian style!

Bar Norcini in the lobby is an authentic Italian

menus along with a variety of Italian wines by the glass and Italian-themed cocktails – from

Cinzano to Grappa, Moretti to Peroni.

Kuleto’s Italian Restaurant, a San Francisco institution for locals and visitors alike for over

twenty years, serves exquisite Northern Italian cuisine.

Page 5: Wendy Ma Portfolio

Objective:A brand identity package including a logo, flyer and banner for Regenerate, a mutual fund that focuses on investments on renewable energy. The infinity symbol formed by the circles represent trust that your money will always move and prosper.Media:Illustrator

Page 6: Wendy Ma Portfolio

28dark wash slim fit

Objective:Logo development for Blue Danube, a jean company. Blue Danube is a name of a waltz, while the Danube is also a river in Europe. To follow the elegance of Europe, Blue is written in a sophisticated script while danube is in a simple sans serif font to maintain a modern look as well as appeal to juniors.Media:Illustrator, Photoshop & Photography

Page 7: Wendy Ma Portfolio

Objective:Design a seamless textile pattern in five different color ways that will be applied to clothing. Drawing inspiration from feminine florals and Hawaii, these garments will be sold in Hawaii’s tourist shops such as ABC.Media:Illustrator

Page 8: Wendy Ma Portfolio

Objective:Redesign of the SugarDanny’s website. To give the website a more sophisticated look and feel, I moved the navigation bar to the left. To create a teaser, I featured pictures of cakes on each page to draw in potential customers.Media:Photoshop & Dreamweaver

Page 9: Wendy Ma Portfolio

Apparel:

Sippy Cups:

Plates:

Mugs:

2726 © 2010 Wendy Ma

Objective:Character development and style guide for Paramount’s Terrytoon’s Terry Bears. By modernizing the characters, they appeal to the youth of today. Media:Illustrator

Page 10: Wendy Ma Portfolio

Objective:Create an entertainment package that features a CD cover/case, booklet, poster and sticker. Ice Cream Frenzy is a video game that tells the story of jealous doughnuts who wish to take over Ice Cream Castle. The fearless Ice Creams must venture to save Ice Cream Castle. Media:Illustrator, Photoshop & Photography

Page 11: Wendy Ma Portfolio

Objective:Iggy and Izzy is a toy packaging design that features the two igneous rocks and their pet rock/child, Pebble. Each toy ic complete with stickers to customize your own facial expressions and looks. As well as a home for the rocks, which doubles as the package.Media:Illustrator, Photoshop & Photography

Page 12: Wendy Ma Portfolio

Objective:Skincare branding and packaging for Naturally Fruit, a skincare brand that focuses on the benefits of fruit. Each package features a different color to make each product more distinguishable from each other and competitors. Media:Illustrator, Photoshop & Photography

Page 13: Wendy Ma Portfolio