portfolio wendy peters spring 2016
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Portfolio Wendy PetersPart 1: Product Design and Planning
Tokyo - JapanApril 2016
Onkyo T3 Bluetooth SpeakerDesign & Product PlanningWorldwide Launch 2015
Onkyo E700MHi-Res Earphones
Planning Japan 2015No. 1 ranking at kakaku.com
Onkyo Line-upPortable Audio
Product Planning Japan Launch 2015
X9
X6
E600M
H500BT
H500ME300BT
Philips izzy BM5 & BM50Wireless Multiroom Speakers
World’s first router-less multiroom system
Product Planning & MarketingJapan Launch 2015
Onkyo ED-PH0N3SIron Maiden Collaboration Headphones
Headphones tuned for Metal & Rock musicProduct Planning & Marketing
Worldwide Launch 2015
Wrestler Chris Jericho
Maiden Audio Mobile App
Music Critic Masa- Ito,Iron Maiden Manager Dave Shack,Iron Maiden Copy Band Members
Slipknot, Corey Taylor
Portfolio Wendy PetersPart 2: Branding and User Research
Tokyo - JapanApril 2016
Trained more than 20 employees on how to conduct qualitative research on the end-user in order to understand their needs. Orches-trated training session on how to execute home visits and interviews.
① Understanding People’s needs
Organized brainstorm sessions to find patterns and create solutions for the end-users interviewed for the purpose of overcoming the employees’ fear of ex-pressing opinions. With this training I succeeded to break the tendency to withhold decenting opinions in Japanese work culture.
② Finding Patterns & Exploration
Instructed Employees on Design Thinking
Provided prototype marerials and instructed the employees on how to make their ideas tangible.
③ Make Tangible
Test prototypes and working samples on end-users to evaluate the cognitive ergonomics and suitability of the prod-uct.
④ Evaluate
Onkyo Branding ResearchPortable Audio
Brand Image Overseas
Created several new branding concepts and exe-cuted “Timeless beauty” - a direction that sends
Onkyo’s Japanese roots abroad.
In order to use Japanese Culture as a selling point in the international market, it was necessary to re-search the international consumers’ idea of what is “Cool Japan.” After researching and conducting surveys, we narrowed our focus to the widely rec-ognized Zen Culture. As an ideology that focuses on pureness and simplicity, Zen Culture provided the best opportunity to combine the internation-al idea of “Cool Japan,” with Onkyo’s hi-resolution
audio products.
Melodic Hug
Timeless BeautyFeel the Future
