Welcome to the ‘Wales Coast Path’ GeoVation showcaseCroeso i arddangosiad GeoVation o ‘Lwybyr Arfordir Cymru’

July 2012SWALEC StadiumCARDIFFCF11 9XR

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www.geovation.org.uk

GeoVation is Ordnance Survey’s open innovation network, that helps people bring great geography-based ideas to life. We do this by running challenges to address specific needs within communities that may be satisfied, in part, through the use of geography. We have previously run challenges on: ‘How can Britain feed Itself?’, ‘How can we improve transport in Britain?’ and ‘How can we transform neighbourhoods in Britain together?’

Championed by Ramblers Cymru, this challenge has been inspired by the world’s first coastal path to cover an entire country being officially opened in Wales on 5 May 2012. At 870 miles (1 600km) the path is the first in the world to encircle a country and by linking up to the existing Offa’s Dyke path, it creates one of the longest official trails in the world. The Lonely Planet travel guide named Coastal Wales as the ‘best region on Earth’ to visit in 2012.

The path is a cross section through Wales; its activities, geography and environment, and that presents a great opportunity for sustainable economic development, health and well-being and social inclusion. This has driven the challenge ‘How can we connect communities and visitors along the Wales Coast Path?’.

The challenge was preceded by two GeoVation ‘PowWows’, (in Swansea and Bangor) and six telephone interviews, engaging 32 thought leaders. From these 178 real problems to be solved were developed into nine themes and 54 insights. Thirteen great ideas, which addressed one or more of these real problems, were invited to a GeoVation camp. During the camp these shortlisted ideas were developed into 13 exciting prototype ventures which were pitched to the GeoVation judging panel at the end of the camp. Of these, eight teams have been invited to develop venture plans for today’s event.

Welcome Croeso

During today’s showcase each team will give a five-minute pitch to the judging panel and to you, the participating audience. Our panel will have five minutes to question each team and questions will then be opened up to you, the participating audience.

Each finalist has a chance to win a slice of £125 000 in innovation award seed funding to start implementing their venture. There is also a £1 000 community award, voted for by you, the showcase audience today. The funding has been provided by: the Welsh Government’s Department for Business, Enterprise, Technology & Science (BETS), the Technology Strategy Board’s SBRI programme and Ordnance Survey (for the best use of Ordnance Survey products and services in addressing the challenge). In addition, finalists will have the opportunity to pitch for a further slice of £100 000 funded by the Digital Tourism Business programme. Today is also an opportunity to meet, network, share and discuss how ideas and opportunities can be further developed collaboratively.

Making open GeoVation challenges work is dependent on the commitment, participation and collaboration of a number of other networks, organisations and individuals. We would like to thank our GeoVation challenge funders and supporters (see inside back page), judging panel, chaired by Andy Middleton of TYF, and GeoVation PowWow and Camp facilitators, Nonon, as well as all those who helped develop the challenge (see Acknowledgments).

Most of all we would like to thank you, the growing GeoVation community, for joining the network, posting and commenting on ideas, ‘camping and pitching’, submitting ventures and venture plans; offering help; feedback, support and advice. You inspire us!

Keep GeoVating and enjoy the day!

The GeoVation Team

Follow GeoVation on Twitter@GeoVation.The tag for today’s showcase is #geovation

www.geovation.org.ukhttps://challenge.geovation.org.ukEmail: champions@geovation.org.uk

Hello and a warm welcome to the ‘Wales Coast Path’ GeoVation showcase!

Helo a chroeso cynnes i arddangosiad GeoVation o ‘Lwybyr Arfordir Cymru’!

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Wales Coast Path Bangor Pow Wow participants

Ideas teams at Wales Coast Path GeoVation Camp, Cardiff

Wales Coast Path Swansea Pow Wow participants

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Time Event Venue

09.30 – 09.45 Finalists and judges arrive Pyramid Suite

10.00 – 11.00 Interviews with judges (15 minutes).

In between interviews there will be information available from Ordnance Survey and our Challenge Partners

Judges Rooms – Box 1 and 2

Pyramid Suite

11.00 – 11.15 Visitors arrive, refreshments Pyramid Suite

11.30 – 11.45 Introduce judges Morgan Cole Lounge

11.45 – 12.45 Pitching Session 1

Five minutes presentation, plus five minutes judges questions and three minutes audience questions

Morgan Cole Lounge

12.45 – 13.30 Lunch Pyramid Suite

13.30 – 14.30 Pitching Session 2

Five minutes presentation, plus five minutes judges questions and three minutes audience questions.

Morgan Cole Lounge

14.30 – 14.45 Delegates vote on Community Award Pyramid Suite

14.45 – 15.20 Break – refreshments and networking Pyramid Suite

15.20 – 15.50 Presentation of GeoVation Awards Morgan Cole Lounge

15.50 – 16.15 Summary / GeoVation Next Steps Morgan Cole Lounge

16.15 – 18.15 Drinks and networking Morgan Cole Lounge

Order Pitching Session 1 11.45 – 13:00

1 Experience Wales Chris Headleand

2 Food Finder Helen and Nicola Steer

3 Growing Routes Richard Fairhurst

4 igam ogam Steve Knight, Sean Vicary and Rowan O’Neill

Order Pitching Session 2 13:30 – 14:45

6 Living Paths! Llwybrau Byw! Roger Bamkin and Robin Owain

7 TrailBuddy (formerly NFC – Near Field Communications) Stephen Miller

8 The Perfect Visitor Companion Jamie Hanna and Julie McNeice

9 View Wales 360 – Olygfa Cymru 360 Peter Boyce

Agenda

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Andy Middleton (Panel Chair)Founder Director of the TYF GroupA social entrepreneur, designer and facilitator who helps leaders and teams in business, government and community build resilience for sustainability. He uses ecology, psychology and action learning to help people connect what they see, know and feel to ways of doing things that are lighter on, and inspired by nature. TYF Group is a well established and innovative adventure, education and leadership business based in St Davids, Pembrokeshire.

Angela CharltonDirector of Ramblers CymruResponsible for leading the charity in Wales, Angela has over 20 years experience in the voluntary sector, working across Wales, Shropshire and Gloucestershire. She joined Ramblers Cymru in 2008, from her previous role as Chief Officer with a Council for Voluntary Services. Angela has experience in community engagement in both the rural and urban environment context. Her previous roles cover Environmental Education, Fundraising, Project development and management, Countryside management and of course walk leading.

Bill Oates Head of Geography & Technology, Knowledge Services at Welsh Assembly GovernmentBill’s team is responsible for the acquisition, management, exploitation and dissemination of geographic data and some of their recent work includes Wales’ response to INSPIRE and the implementation of Wales’ relationship with Ordnance Survey for map supply. Bill had a 15-year career in geographic information, but prior to this spent a year trying to get a start-up ‘dot.com’ company off the ground.

Bryan ForbesTechnology Strategy Board, Small Business Research Initiative (SBRI) Account ManagerAs an SBRI Account Manager, Bryan is responsible for promoting the use of the SBRI process to find innovative solutions to significant public sector challenges. This includes developing and managing technology innovation competitions with Government departments and other public sector agencies. Bryan joined the Technology Strategy Board in 2009 and has a background in the IT Industry with extensive experience in Sales, Business Development and Account Management.

Gareth Browning Research & Development Projects Senior Advisor, Welsh GovernmentGareth is responsible for assisting Welsh companies and research organisations to participate in UK R&D programmes and increase the amount of R&D performed and exploited in Wales. A current focus is championing the SBRI in Wales and identifying opportunities for business innovation to address significant public sector challenges. Gareth has more than ten years Technology and Innovation experience working with government, large businesses, SMEs, and Universities. He has managed the operation and development of R&D business incubation facilities, advising businesses and entrepreneurs in a range of technology areas.

John CarpenterHead of Product Management, Ordnance SurveyJohn’s team is responsible for the life-cycle management of the whole Ordnance Survey product range, working with Product Propositions and Product Development to ensure that the portfolio is evolving to meet the changing market. John joined Ordnance Survey from the financial services industry in 2006, where he managed a number of business-to-business products.

Peter FrancombeStrategy Manager, Visit Wales’, Digital Tourism Business ProgrammePeter manages a team which champions enthusiasm for, knowledge of, and engagement with information and communications technology business innovations within the tourism industry in Wales. He had over 18 years experience in the Welsh Government’s Technology & Innovation Department. With various roles supporting technology businesses throughout new product development life cycle he was most recently responsible for developing an innovative and proactive approach to commercialising their ideas in line with the open innovation model. Peter also spent two years as the Ryder Cup IT project Manager.

Judging panel

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Experience Wales

Chris Headleand

Experience Wales is a project designed to showcase the fact that the Wales Coast path is more than just a path! It’s a wealth of opportunities. Through web-based route planning and activities matching software we will help individuals tailor their personal experience along the coast path. To keep the cost of this adventure low we will match individuals or organisations with a job to do and a spare bed to offer with our participants, allowing them to exchange their skills for a place to stay. The project has already received written support from international schools who wish send their foreign students on Experience Wales holidays to discover Welsh culture and heritage first hand. We are also in talks with universities, major social enterprises and volunteer organisations about how we can integrate our service with their organisations. Our extensive research into the market and this positive initial interest indicate that the Experience Wales project will be a sustainable business beyond initial investment.

For more information visit www.experience4me.co.uk/products/experience-wales/

Food Finder

Helen and Nicola Steer

We are Helen and Nicola Steer, sisters who grew up in South Wales. We love food: growing it, cooking it, eating it and thinking about the political and environmental issues that surround it.

Our idea is Food Finder (working title) an offline map and an online app that help locals and visitors find food that is local, sustainable and delicious.

Our project helps you find amazing delicatessens and markets to ‘buy your own’, the best local restaurants and gastro pubs to ‘feed you’ and unique foodie ‘stuff to do’ like brewery tours, foraging courses or visiting pick-your-own farms.

We will pilot this plan and develop the initial infrastructure and datasets needed in Section F of the Welsh Coast Path before completing the whole path using a network of ‘food evangelists’ and secret shoppers.

To find out more, visit http://tinyurl.com/findfood

GeoVation Challenge finalists Pitching Session 1

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Growing Routes

Richard Fairhurst

On the Pembrokeshire Coast Path just outside Newport, there’s a sign saying: ‘Remote section. No facilities for 15 miles.’ It’s meant as a warning for the walker, but it could just as well be advice for a local businessman; set up a B&B or café here, and you’ll have no competition.

Growing Routes aims to identify these opportunities. By analysing geographical data (what’s the nearby demographic? What facilities already exist? What are transport links like?), it will find the most promising locations for businesses along the Coast Path. This information will be presented in simple, appealing visualisations such as heat maps, alongside practical advice on how to develop a business.

By encouraging new, sustainable businesses, Growing Routes will help Wales to recoup its £10 million investment in the Coast Path, and provide a better experience for the visitor.

igam ogam

Steve Knight, Sean Vicary and Rowan O’Neill

Imagine the coast path as a book, containing the story that transforms this landscape for us, giving it meaning and a sense of place.

Some visitors look at the beautiful cover of this book, but rarely open it. They don’t share in this story so they have little understanding of how they impact on the community who lives here.

We want visitors to share in the narrative that has shaped this place, giving them a deeper, richer experience and raising cultural awareness. This has a direct local economic benefit, bringing visitors and coastal communities together, re-enforcing their connection to the path.

Our Augmented Reality smartphone app will link with site-specific audiovisual storytelling from local communities. We will train members of these communities to use this tool, empowering them to write the next chapter of this story. These aren’t just reflections on the past, these are the stories that will shape the future.

For more information visit www.tinderfarm.co.uk

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Living Paths! Llwybrau Byw!

Roger Bamkin: Ex-chair Wikimedia UK, founder of QRpedia codesRobin Owain: Wicipedia Cymraeg Bureaucrat (Director)

The ‘Living Paths’ is an organic project which involves training community groups along the Wales Coast Path to create Wikipedia content about the geographical, historic and linguistic features of interest. It gives responsibility of this to the people who know the area best, with the support of experienced volunteer Wikipedia editors from around the globe.

Working with partners such as Cadw, CPRW, the Countryside Council for Wales, Ramblers Cymru and the People’s Collection of Wales – that content will then be available to anyone for reuse at no charge and will be in a mobile friendly format, to the path’s visitors, through the use of QRpedia codes. It will also deliver articles in the visitor’s preferred language.

As in their Monmouthpedia project, the group will use Wikipedia’s existing facilities to host and serve that content, at no cost, in perpetuity.

Totally organic, home grown and with global input!

TrailBuddy (formerly NFC – Near Field Communications)

Stephen Miller

Our idea is to use NFC (near field communication) tags, a new technology commonly associated with contactless payments to provide highly visible route marking plaques that can be used to open an application on a mobile phone and provide localised content. The NFC tag will be housed behind a highly visible plaque, which will install the application if it is not already present on the phone. This provides good visibility and marketing for the application, which in turn will direct people to points of interest and local businesses. Colour coding of the plaques will make it clear what type of information is provided at the node, falling back without the plaque to using standard GPS geolocation. The application will also encourage social interaction through ‘achievements’ to provide incentive to get out and walk the path, and beat your friends!

GeoVation Challenge finalists Pitching Session 2

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The Perfect Visitor Companion

Jamie Hanna and Julie McNeice

The Perfect Visitor Companion will deliver an exceptional visitor experience based on a truly sustainable visitor app solution that will be marketed and sustained through a well-developed online marketing strategy, along the full Path.

By fully collaborating and building meaningful relationships with Visit Wales, each local authority, National Park and major attraction along the Wales Coastal Path, these easy to use, content-rich apps will deliver entertaining and informative audio visual visitor experiences that are designed to promote local businesses and engage with communities.

Key deliverables include essential off-line mapping functionality and a separate promotional section that will support local businesses throughout the entire season, adding further value to both the visitor, and local citizen, availing of bespoke discounts and promotions. Social media links and the ability to send virtual postcards to friends and family will also appeal to a diverse demographic engaging with the Path.

For more information visit www.mytourtalk.com

View Wales 360 – Olygfa Cymru 360

Peter Boyce

Using high quality 360° panoramic photos taken along the Wales Coast Path and dedicated entry portals for user groups such as adventure seekers, families, nature/ecology fans and art lovers, View Cymru will attract a broad range of new and existing visitors to try a virtual visit before booking their trips.

Combined with an interactive map and elevation plan, visitors to the coastal path will be able to plan their walks and see the points on the map that are appropriate to that user group such as adventure centres, pubs, cafes, bus stops and so on. The walk route and key points will be downloadable to a mobile GPS device for use on the trip.

Users will be encouraged to feedback their experiences and submit geo-tagged photos and videos which will be displayed on the site, encouraging community involvement.

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GeoVation is funded by:

Ordnance Survey is Great Britain’s national mapping agency, providing the most accurate and up-to-date geographic data, relied on by government, business and individuals.

By maintaining and enhancing one of the world’s most detailed geographic referencing frameworks, our data is at the heart of policymaking and allows for better exchange of data between citizens and government.

For more information, please visit: www.ordnancesurvey.co.uk

Acknowledgements

The GeoVation team would particularly like to thank the following people for helping us to develop and run the Wales Coast Path GeoVation challenge. As you know we couldn’t have done it without you.

The Bangor PowWow team: Alex Badley, Andrew Hurst (Welsh Assembly Government), Andy Hurst (Visit Wales), Ann Whelan (Countryside Council for Wales), Carole Startin (Tourism Partnership (NW)), Chris Wright (Snowdonia Active), David Williams (D of E), Caroline Thompson, Dyfan Searell, Jenny Dickinson & Martin Owen (Inventorium), Gwenda Owen (Ramblers Cymru), John Abbitt (Snowdonia National Park), Paul Sandham (Geo Geeks), Peter Hewlett (Walking North Wales), Sioned Jones (Anglesey Council); The Swansea PowWow team: Amanda Harries (Hay Productions), Anthony Parsons (Environment Agency), Dave MacLachlan (Pembrokeshire Coast National Park), James Hitchings (Youth Hostel Association), Justin Lewis & Tom Hadfield (Youth Hostel Association), Malcolm Ward (NHS Wales), Maria Rocke (Kidwelly Local Council), Melanie Davies (Cyclists’ Touring Club), Peter Cole (Capital Region Tourism), Stella Asprou (Welsh Assembly Government); Camp Helpers: Alison Prendiville (Centre for Creative Competitive Design), Laura Sorvala (Auralab), MSc Design Students (London College of Communication), Phil Evans (Wales Info), Terry Jackson (Location Wales); Tim Harling (Tidy Studio); Judging Panel: Andrew Middleton (TYF), Angela Charlton (Ramber’s Cymru), Bill Oates & Gareth Browning (Welsh Assembly Government), Bryan Forbes (Technology Strategy Board), John Carpenter (Ordnance Survey), Peter Francombe (Visit Wales); Ordnance Survey: Alexander Carter, David Roberts, David Carter, Dennis Alexander, James Crawford, Jenny Owen, Liz Beverley; Design Wales: Michelle Rose-Innes (Rose-Innes Designs), Paul Thurston (Design Wales) Nonon: David Townson, Murray Sim, Nick Devitt, Richard Telford, Sean Miller.

And a special thanks to John Pugh for the Welsh translation service that he provided.

Ideas in Transit is a five-year project that applies user innovation to the transport challenges faced by individuals and society. It is a unique collaboration between commercial and academic thought leaders and their networks, supported by government funding. It influences intelligent transport decisions at policy, social, personal and commercial levels. One of the project's objectives is to discover, understand and promote current innovations that are ‘bottom-up’, unconventional and/or involve collaboration among users.

The Ideas in Transit Project is funded by the Technology Strategy Board, Department for Transport and the Engineering and Physical Sciences Research Council (EPSRC). www.ideasintransit.org

This GeoVation challenge is supported by:

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Ramblers Cymru

from city streets

to mountain peaksAs the representative body for walkers in Wales our

aims are to get Wales walking and to ensure that

the places people want to walk are protected and

promoted. Being a charity as well as a membership

organisation the work we do is for the benefit of

everyone who walks or who would like to do so.

With over 6 000 members, 40 groups and hundreds

of walk leaders, we’re able to offer thousands of

led walks each year. With strolls around our urban

paths, coast path walks, mountain hikes and family

outings there is something for everyone.

Ensuring that rights of way and rights of access are

maintained, improved and protected is the other

key task undertaken by our volunteers. From legal

action to building bridges the opportunities and

challenges faced are varied and rewarding.

Thousands of miles of footpaths have been

recorded and mapped, ensuring their future

protection. We work with local authorities to open

up paths for everyone to enjoy the pleasure of

walking. We have helped achieve access rights for

walkers to 21% of Wales – over a million acres of

mountain, moor, heath, down, common and forestry

land. We’ve been instrumental in creating many

long distance routes such as the Pembrokeshire

Coast Path, Offa’s Dyke Path and of course the

Wales Coast Path.

Ramblers Cymru are sure that the GeoVation

Project will help ensure that more people are

able to access the Wales Coast Path and so help

ensure that the walking environment is valued and

protected.

www.ramblers.org.uk

Join Ramblers.org.uk, we’re more than just a walking club!

Ramblers Cymru – at the heart of walkingThe Ramblers’ Association is a registered charity (England & Wales no 1093577, Scotland no SC039799) and a company limited by guarantee, registered in England & Wales (no 4458492). Registered office: 2nd floor, Camelford House, 87–90 Albert Embankment, London SE1 7TW.

Visit our website at www.ramblers.org.uk

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Follow GeoVation on Twitter@GeoVation.The tag for today’s showcase is #geovation

www.geovation.org.ukhttps://challenge.geovation.org.ukEmail: champions@geovation.org.uk