welcome to the visual web
DESCRIPTION
Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.TRANSCRIPT
Welcome to the Visual Web
September 2012
The Kodak Moment
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The Moment Explodes
Photo Credit All Rights Reserved. Copyright 2012 @leighgeorge
Photo Credit Donald Rundlett All Rights Reserved. Copyright 2012 @leighgeorge
Share Anytime, Anywhere with Anyone
The Power of Photos
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On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
The Power of Videos
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• Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester)
• Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
• Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa
• Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)
*652 plays over last 6 months
The Power of Data Visualization
Source The Value of Visualization by Column Five All Rights Reserved. Copyright 2012 @leighgeorge
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)
The Power of Visual Platforms
Photo Credit butterflypublisher.com All Rights Reserved. Copyright 2012 @leighgeorge
Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
“We’re born naked. Everything else is drag”
Source Logo/VH1 All Rights Reserved. Copyright 2012 @leighgeorge
What’s your story?
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Not numbers with pictures
Source MDGadvertising All Rights Reserved. Copyright 2012 @leighgeorge
Convey the significance of numbers
Source All Rights Reserved. Copyright 2012 @leighgeorge
All Rights Reserved. Copyright 2012 @leighgeorge
Shape the Knowledge that Informs Conversations
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Cut through the noise
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Contact Me:Leigh George, PhD, Director, Digital and Brand Strategy
http://www.linkedin.com/in/leighgeorge
@leighgeorge
Questions?
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• http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php
• http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/
• http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html
• http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833
• http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ixzz24UqtUXwZ
• http://www.fastcompany.com/3000794/rise-visual-social-media
References