welcome to the money smart week @ your library webinar we’ll be starting as close to the scheduled...
TRANSCRIPT
Welcome to the Money Smart Week @ Your Library WebinarWe’ll be starting as close to the scheduled time as possible;
please read information below.
• It’s very important that you set up your audio by following the instructions either in your invitation letter or your reminder letter.
• Attendees, no need to dial into the speakers' teleconference. You can listen to this session via your computer's speakers or headset and submit all questions via a chat panel. If we are unable to answer your questions during the session, we have contact information available for all presenters.
• All attendees will remain muted throughout the event. So make sure speaker volume is turned on.
• Need technical assistance? Please call iLinc support at 1-800-799-4510.
Partnership- The Federal Reserve of Chicago and the American Library
Association
Presenters
Michael Dowling
ALA
Bobbie Rudnick
Naperville PL (IL)
Lori Burgess
Fond du Lac PL (WI)
Cheryl Heid
Johnston PL (IA)
Jeff Kushkowski
Iowa State University
What is Money Smart Week®?
• Money Smart Week® is a public awareness campaign designed to help consumers better manage their personal finances.
• Achieved through the collaboration and coordinated effort of hundreds of organizations across the country including businesses, financial institutions, schools, libraries, not-for-profits, government agencies and the media.
• 10th year! Money Smart Week began in 2001 as a coordinated effort of the Federal Reserve Bank of Chicago and a Money Smart Advisory Council working together to promote personal financial literacy. The Money Smart Week model has since spread throughout the Midwest and around the country with successful campaigns in more than a dozen states and growing.
• Money Smart Week partnered with the American Library Association (ALA) in 2010 to launch Money Smart Week @ your library nationally.
www.moneysmartweek.org
www.usfinancialcapability.org/
http://smartinvesting.ala.org
Why Libraries?
• Mission
• Part of the Solution
• New Partners
• Visibility
• Ecosystem (state libraries, state and regional associations, regional systems, public libraries, school libraries, academic libraries, special libraries)
Public, School, Academic
www.moneysmartweek.org/ala
Naperville Public Library, IL
• Ranked #1 HAPLR 10 consecutive years
• Serves population of 145,000• 3 service facilities• Annual circulation 4.6 million• 1st round Smart investing
@your library® grant recipient 2008 – 2010
Bobbie Rudnick Business Librarian
Libraries and Financial Literacy
• Financial literacy for all ages
• Strong tradition of promoting economic development and financial well-being
• Research assistance to the unemployed, entrepreneurs, investors, students
• Perceived as reliable, trustworthy place for unbiased resources and programs
• Entire community benefits when its citizens are confident savers and investors
Libraries and Money Smart Week®
• Sends important message to trustees, city officials, and taxpayers
• Support from the Federal Reserve Bank
• Valuable partnering opportunities
• Springboard for ongoing library financial education programming and projects
Designing Program Topics
• Money Savvy Kids
• Retirement Planning
• Smart Investing
• Financial Recordkeeping
• College Financing
• Savings Strategies
• Credit & Debt
Building Effective Partnerships
• Local, state, federal government agencies
• Schools & colleges– Faculty, student services– University Extension offices
• Professional associations
• Media
• Nonprofits
• Banks & credit unions
Money Smart Week Iowa Partners•AARP •Bank of the West •Bettendorf Family Museum •Bettendorf Public Library •Better Business Bureau of Greater Iowa •Cedar Rapids Bank & Trust •Cedar Rapids Public Library •Center for Financial Success •Community Bankers of Iowa •Community Business Lenders •Community Corrections Improvement Association •Creditwise, LLC •Davenport Public Library •Deere Harvester Community Credit Union •DM Neighborhood Resource Office •Document Destruction and Recycling Services •EdCo Community Credit Union •Edward Jones Investments •Federal Deposit Insurance Corporation •Federal Reserve Bank of Chicago •Four Legacies Mortgage •Gazette Communications •Goodwill of the Heartland •Grant Wood Area Education Association •Hiawatha Public Library •Horizons Consumer Credit & Counseling Service •Iowa Association for Business and Industry •Iowa Association of Student Financial Aid Administrators •Iowa Attorney General's Office •Iowa Bankers Association •Iowa College Access Network •Iowa College Aid Commission •Iowa Credit Union League •Iowa Department of Education •Iowa Division of Banking
•Iowa Insurance Division •Iowa Society of Certified Public Accountants •Iowa State Treasurer •Iowa Public Television •Iowa Society of Certified Public Accountants •Iowa State Bank •Iowa State University Extension •Johnston Public Library •Junior Achievement of Eastern Iowa •Kelley Insurance Center — Drake University •Kirkwood Community College •Marion Public Library •Metro Library Network •Moline Public Library •Moline School District •QC Dollarwi$e •Quad-City Times •Rock Island Public Library •Rock Island School District •Royal Neighbors of America Foundation •SCORE •State Historical Society of Iowa •State Library of Iowa •Taxpayer Advocate Service •The Family Credit Union •The Financial Specialists •The National Bank •The Women’s Connection •UBS Financial Services •United Way of Central Iowa •University of Illinois Extension •University of Iowa Community Credit Union •US Bank •U.S. Senator Charles Grassley •U.S. Small Business Administration •Wealth Advisors of Iowa •Wells Fargo Bank •West Des Moines Public Library
The Benefits of Money Smart Week in Libraries
Lori BurgessSupport Services Coordinator
Fond du Lac Public Library, WIwww.FDLPL.org
Fond du Lac PLby the numbers
• City population: approx. 45,000
• County population: 100,000
• Annual Circulation: 835,000+
• Staff of 52 FTEs
MSW Wisconsin History
• 2006 – 5 communities in Wisconsin
• 2007 – 12 planning committees• FDL: 50 events at library, mall, colleges,
schools, senior center, etc. = 300 attendees
• 2008 – 13 planning committees• FDL: 50 events at 2 libraries, 1 university
& large employers = 499 attendees
• 2009 – 23 planning committees• FDL: 120+ events at 5 libraries, 1 technical
college & large employers = 1,000+ attendees
• 2010 – 27 planning committees• WI: 600+ events, 12,500+ attendees, 453 nonprofit & corporate partners• FDL: 60+ events at 5 libraries & large employers = 500+ attendees
Why We Got Involved
Programs for Kids & Families• Regional “Big Read” for kids
• Just Saving My Money by Mercer Mayer
• 17 participating libraries + 2 bookstores held same story-time programs
• Kids received a free copy of the book
• “Family Moolah Fun Day”
• Treasure hunt, money bingo, wheel of trivia
• Penny the Pig
• Piggy bank with four slots (spending, saving, investing & donating)
Money Smart Kids’ Contests
• Purpose: Start financial literacy early & get families talking about money
• Contests: Essay, YouTube, Dollar Design • Awards: State Treasurer awards 529 account
scholarships; partners donate bonds, t-shirts, “Fondopoly” games, pencils, etc.
Most Successful Adult Programs
• Reducing Risk in Retirement / Financial Planner• When I’m 65 (Medicare benefits) / County Senior
Benefit Specialist• Long Term Care : If I need it, who will pay for it /
Financial Planner• Estate Planning / Lawyer & Financial Planner• Investing 101 / Financial Educator• Money Saving Travel Tips / AAA representative
Wisconsin Survey Results
• 97% attendees find sessions valuable or very valuable
• 85% attendees are likely or very likely to change their money habits based on what they learned
• 95% attendees are likely or very likely to recommend a MSW class to friends or family
• How patrons hear about programs:– Printed pamphlet-like
calendars distributed through partners
– Newspaper– Word of mouth– Internet– Billboard– Bill inserts (bank
statements, etc.)– Company newsletter
Benefits to the Library
New patrons!– Attendees & presenters are
surprised by facilities, collections, services, and friendliness of staff
New & strengthened partnerships– The public knows the library as a
place for unbiased information. It’s expected.
– Financials want to be associated with us—even if there is strictly no selling. It gets everybody’s name and image out there.
– All local financials are eligible to present.
More Benefits, More Connections
• Because people now know someone at the library, they contact us for reference questions, book meeting rooms, etc.
• We now know about other classes & resources in the community. (Extension workshops, English Language Learner classes, Medicare referrals, social assistance referrals, etc.)
• As we learn what works in our community, we share with others around the region, state, and now nationally
Money Smart at Johnston Public Library
Johnston FAQ’sPopulation: 16,161Suburb of Des Moines, IA2009/2010 circulation: 267,01024 staff members (7 full-time)Adult program attendees: 3107 Children's Program attendees: 12,274
Cheryl HeidPublic Services StaffJohnston Public LibraryJohnston, [email protected]
Women and Finance program in 2009
2008 •Millionaire’s Mind•ABC’s of Retirement•Shred Day
2009•Women and Finance•Time to Fill Your Buckets and Retire•Shred Day
2010•Shred Day
2011•Identity Theft•Shred Day•Multigenerational Program•AARP Tax Assistance
Johnston Public Library’s MSW programs
Where to begin
• Expectations for the library Strategic Plan Public Services – one program per month Background buzz of the community: Financial Planning in
2007 with fair response
• Evaluated our resources Three staff to discuss idea (Youth Services, Public Services,
and the Director) Discussed plans with the local author of Stock Market Pie Contacted local bank representative Contacted Shredding company to see if they would participate
•Signed up with MSWWith programs lined up, we contacted MSW to list our programsMSW assisted us with sending free bookmarks, fliers, and bookletsDeveloped small handout with program descriptionsContacted local media
•Wrote our own press release•registered our programs on their websites
Advertised on our websiteDesigned the programGathered resources advertising them the day of program as well as on handoutsTreat speakers well and send thank you.
Going forward
• Evaluate program. Where do you want to go next year?
• Contacts made throughout the year. Foster relationships - our police department
• Always keep a listening ear open to community needs and “who knows who”
• Go with what works for community and staff (kept it small) For us: multigenerational, shredding, and free tax assistance
Other Ideas we are considering… FASFA How to write a scholarship essay College planning Grant Writing How to start your own small business or foundation Saving for Retirement and College! How and where to find a job
Resume & cover letter writing Searching for jobs online How to recover from a job loss
Cooking on a budget Coupon Club Protecting your finances in times of crisis or divorce
Money Smart Week at Academic Libraries
Jeffrey Kushkowski
Business and
Economics Librarian
Iowa State University
Ames, IA 50011
Iowa State University is. . .28,000 students. . .100 majors. . .Iowa’s land-grant institution. . .first public veterinary college in the United States. . .notable alumni include George Washington Carver and Carrie Chapman Catt. . .birthplace of the first electronic digital computer and round hay bales
Academic Library Involvement
• Academic libraries support the teaching and research needs of their users and generally don’t do “programming”
• Academic libraries can play an important role in providing information and highlighting resources available to our users, whether students, faculty or staff
Role of the Academic Library
• Arrange for speakers and provide space for presentations
• Provide resources for participants (e.g., financial literacy guides, online resources, reference help) after MSW activities are completed
• Emphasize that we facilitate presentations and may participate as librarians, but that we don’t provide financial, legal or tax advice
• Placeholder for Illinois slide
Academic Library Contribution
• Identifying user groups
• Providing space for presentations and arranging for speakers
• Marketing efforts – use MSW publicity items
• Partnering with groups on/ off campus
• Providing peer training for librarians in how to use resources from MSW and locally
Potential Partners and Topics
• Admissions/ Financial Aid: Programs on paying for college and debt
• Police/ Public Safety: Identity Theft
• HR/ Retirement Office: Preparing for retirement
• Colleges of Business: How to choose a credit card, start saving for retirement, making wise financial decisions, etc.
Program Ideas
• Rider University has done programs with Financial Aid
• Mississippi State has collaborated on a financial literacy course and has a financial literacy guide
• Iowa State’s Government of the Student Body has a financial literacy page for students
School Libraries
Getting Started
www.moneysmartweek.org/ala
What is a Money Smart Week @ your library Partner?
A Money Smart Week @ your library partner is a library that actively participates during Money Smart Week in partnership with the Federal Reserve Bank. Libraries are considered partners upon agreeing to one or more of the following:
Provide educational materials, instructors, or a seminar for consumers Provide facilities to host events, sponsor events or promotional materials Leverage resources to publicly support or endorse Money Smart Week @ your library
Money Smart Week partnered with the American Library Association to showcase and provide financial education to local communities served by member libraries. Partner libraries are expected to provide leadership, communicate internally and externally, possess or acquire general financial literacy knowledge and be committed to the Money Smart Week @ your library program.
Money Smart Week @ your library Responsibilities • Money Smart Week @ your library partners are expected to adhere to the following guidelines: • Host one or more events at your facility. All workshops, seminars and activities must be
educational in nature and relate to improving knowledge of personal finances, from basic savings tips to advanced money management strategies. Sales pitches and/or commercial marketing are strictly prohibited. You are encouraged to bring in outside speakers to facilitate these events while providing vision, leadership and general direction to third-party sponsors/presenters.
• Workshops, seminars and activities should be free and open to the public.
• Implement, as able, additional marketing and/or promotional strategies for their individual events to secure attendance numbers. Promotional packages will be given to partners to help with media efforts. Events must be promoted as Money Smart Week @ your library events.
• If a partner library is located in a region or state with an established public campaign the library is expected to join said established campaign.
• Submit Money Smart Week @ your library event information via the on-line database.
• Complete and return measurement package including attendance numbers for all events, partner surveys, participant surveys, photos, any media clips and samples of any other promotional
Partner Sign up Form Contact information
First Name: ___________________ Last Name: ________________________________ Company (Library): _______________________________________________________ Your Official Title: ________________________________________________________ Address: _______________________________________________________________ Address: _______________________________________________________________ City/State/Zip: ___________________________________________________________ Phone number: __________________________________________________________ Email: __________________________________________________________________
Are we authorized to publish your company name as a participating partner?
□ Yes □ No Please be advised that we only list names of companies and not individuals as participating partners.
Please provide a link to your website for financial education services: _______________________________________________________________________ Please only provide links to websites featuring financial education information and assistance and not
products and services.
Have you read and agree to the attached partner responsibilities guidelines? □ Yes □ No
Online Calendar As a Money Smart Week partner the Federal Reserve Bank of Chicago provides the
ability for you to upload events online. This online database is available for consumers to search for local events.
Discussion Forum An online discussion tool is now available for partners. The application will serve as a
communication forum for partners to exchange resources, ideas, special requests, questions and comments for Money Smart Week as well as ongoing financial literacy initiatives throughout the year.
Survey Information As Money Smart Week partners we ask that at the conclusion of Money Smart Week
you complete and return attendance numbers for all events, partner surveys, participant surveys, photos, media clips and samples of any other promotional materials used during the campaign.
Suggested opening script for all adult MSW Events:
Welcome to [name of your event]. [Details about your event]. Today’s class/activity is one of hundreds of free financial education events that are occurring all over the country in connection with Money Smart Week, sponsored by the American Library Association and Federal Reserve Bank of Chicago. Financial institutions, government agencies, not-profits, libraries and schools are joining forces to raise awareness about financial education and provide resources to the public at large.
Because this is a Money Smart Week event, all content will be void of sales pitches and will not refer to my company’s/organization’s products or services unless used as an example or asked about by participants. [Please provide Money Smart Week calendars or promotional materials to participants to invite them to other events and/or direct them online to moneysmartweek.org]. Each of you has a short survey. We ask that you take a few minutes at the conclusion of the class to provide some feedback about today’s discussion as well as how you heard about us. This information is very important to maintain quality and determine the best ways to inform you of next year’s event. Please note that there is also an email address and website should you want to submit additional comments online.
• Personal Finance 101
• Kids and Money
• Insurance
• Credit and Debt Management
• Unemployment and Job
• Transitioning
• Estate Planning
• Fairs and Multi-Program Events
• Housing/Mortgages/Foreclosures
• Identity Theft/Investment
• Scams/Financial Fraud
• Preparing for Financial Emergencies
• Basic Banking Services
• Investing and Wealth Building
• Retirement Planning
• Small Business and Entrepreneurship
• Teens and Money
• Saving and Planning for College
• Going Green to Save
• Tours and Special Events
• Taxes
• Money Management for Women
• Savvy Shopping and Bargain • Hunting
• Healthy Habits that Save
Money Smart Week Topics
Posters
Bookmarks and Inserts
Participate!
• Start a Money Smart Week® campaign and join the financial literacy movement in libraries!
• Ask questions, share ideas
• Connect with partners and librarians
http://www.moneysmartweek.org/ala
Questions!
http://www.moneysmartweek.org/ala
Michael Dowling
ALA
Bobbie Rudnick
Naperville PL (IL)
Lori Burgess
Fond du Lac PL (WI)
Cheryl Heid
Johnston PL (IA)
Jeff Kushkowski
Iowa State University
Tiffany Butler
Chicago Federal Reserve