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Green MarketingPresented by

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Contents

Definition,Definition, Why apply Green Why apply Green

Marketing,Marketing, Example,Example, Where apply Green Where apply Green

Marketing,Marketing, Motto,Motto, Benefits & Demerits,Benefits & Demerits, End.End.

What is Green marketing?What is Green marketing?

Green marketing refers to the process Green marketing refers to the process of selling products & services based of selling products & services based on their environment benefits, such a on their environment benefits, such a products or service may be products or service may be environmental friendly in itself or environmental friendly in itself or produced & packaged in an produced & packaged in an environmentally friendly way. environmentally friendly way.

Why apply Green Why apply Green marketing?marketing?

People hear & read daily about a growing list of People hear & read daily about a growing list of environmental problems such as global warming, environmental problems such as global warming, acid rain, air & water pollution so people are calling acid rain, air & water pollution so people are calling for solution. The new environmentalism has caused for solution. The new environmentalism has caused many consumers to rethink what product they buy many consumers to rethink what product they buy & from whom. People are changing the brand & from whom. People are changing the brand legalistic based on things like a company’s legalistic based on things like a company’s reputation for helping or harming the environment. reputation for helping or harming the environment. Consumer attitudes have sparked a major Consumer attitudes have sparked a major marketing thrust green marketing, the movement marketing thrust green marketing, the movement by companies to develop & market by companies to develop & market environmentally responsible product.environmentally responsible product.

McDonald’s provide a good example of green marketing. It McDonald’s provide a good example of green marketing. It used to used to purchase Coca-cola syrup in plastic bags but now the syrup is purchase Coca-cola syrup in plastic bags but now the syrup is delivered as gasoline is, pumped directly from tank trucks at delivered as gasoline is, pumped directly from tank trucks at restaurants. The change saved 68 million pounds of package restaurants. The change saved 68 million pounds of package a year. All napkins, bags, & tray liners in McDonald’s a year. All napkins, bags, & tray liners in McDonald’s restaurants are made from recycled paper. The size of restaurants are made from recycled paper. The size of McDonald's even small change can make a big difference. McDonald's even small change can make a big difference.

Where apply Green Marketing?

The green marketing can be apply in those country The green marketing can be apply in those country where the consumers are green consumers & where the consumers are green consumers & government in more conscious about an environment. government in more conscious about an environment. Now Now green consumers green consumers means in the consumers who means in the consumers who are more conscious about the environment, while buying are more conscious about the environment, while buying a product even green consumers are willing to pay extra a product even green consumers are willing to pay extra amount of money to purchase environmental friendly amount of money to purchase environmental friendly product . In developed countries green marketing can be product . In developed countries green marketing can be apply, in developing countries “like Bangladesh” green apply, in developing countries “like Bangladesh” green marketing is not valid because the environment is not a marketing is not valid because the environment is not a main issue. main issue.

Green Marketing motto!Green Marketing motto!

The green marketing companies motto is pursue not only The green marketing companies motto is pursue not only environmental cleanup but also pollution prevention. environmental cleanup but also pollution prevention. True green work requires companies to practice the True green work requires companies to practice the three Rs of waste management.three Rs of waste management.

Reducing Reducing Reusing Reusing Recycling wasteRecycling waste

Benefit of Green Marketing! Environmental pollution is reduce such as, acid rain, global

warming, water & air pollution. Organization can be benefited by reusing waste thing into

production. Size of the companies can be increase because of law

production cost.

Demerits of Green marketing! Increase product price because of environmental cost is

included while product is pricing The people purchasing power can be less because of

higher price.

Is there any Is there any question?question?

Thank You All