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"Tell More Stories" Discussion | July 16, 2020

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Agency Landscape + PlanningLisa Paradis with Berry Dunn

Neighboring ConceptsKimley Horn

Rally RallyRyan Hegreness

ETC Institute

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Getting to know you!Testing the chat



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Vision Fest!

On June 23, 2020, we hosted public workshops to share our progress and discuss ideas with the Mecklenburg County community!

public

meetings held!

participants!

co

mments collected!zipc

odes represented!

108 14884%3

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Overall Project Schedule

Envision

1 2

3Assess

Discover

Adventure Fest

Community Workshops

Steering Committee Meeting

Stakeholder Committee Meeting

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Vision Fest

Action Fest June 25-27

JUNSEP DEC MAR JULOCT JAN APRNOV FEB MAY SEPAUG

APPROVALSImplement

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Vision Fest

Action Fest

OCT NOV DEC

Statistically Valid Survey Finished!

We are here!

See you in Sept!

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Today's Agenda

Presenter!

M

oderator!

Pollster!

M

oderator!

Challenges in Mecklenburg County

Poll time!

Next Steps

Discussing the Four Goals

Reflect

Hospitality

Communicate

Celebrate

Brie HensoldAgency LP

Leah GrossmanAgency LP

Kymberly WareAgency LP

Eamonn HuttonAgency LP

Bert LynnMCPR

Intro

ducer!

Mecklenburg County Park and Recreation

Bert LynnCapital Planning Director

Chris MatthewsNature Preserves and

Natural Resources

W. Lee Jones Jr. Director

Joyce Figueroa Capital Planning Planner

Gwen CookPlanner

Darneka Waters Capital Planning Planner

James WilliamsPlanner

Kevin BrickmanSenior Park Planner

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We need to MOVE BEYOND BOUNDARIES to better

connect the system.

We need to TELL MORE STORIES to increase awareness and

expand our impact.

We must COMMIT TO EQUITY across the system as we make

improvements and close the gaps.

We must EVOLVE AND GROW County assets to keep pace with

growth and meet the needs of new communities.

MeckPlaybook Principles

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Tell More Stories

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Compared to other places, Mecklenburg has fewer resources

to care for a large system with growing need.

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Austin, TX

OPERATING EXPENDITURES PER ACRE OF PARKLAND

Mecklenburg

Median

$1,911

$4,571

Mecklenburg

Median

20,930

Gwinnett County, GA

Mecklenburg

Median

5.2

FULL TIME EMPLOYEES PER 10,000 POPULATION

DuPage County, ILMarion County, IN

Wake County, NC 5.7Mecklenburg County, NC

TOTAL PARK ACRES

5,925

Mecklenburg needs to match its resources to assets and community need.

The peers of Mecklenburg Park & Recreation include departments with similar populations, growth rates, and budgets.

While Mecklenburg has more parkland than its peers, its budget and staffing falls short.

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Awareness and time are barriers for the Department’s participation.

The biggest barrier to participating in programs is a lack of awareness

I am not aware of the programs offered

I do not have the time to participate

Types of programming is not relevant

Program times are not convenient

Something else

38%

17%

11%

9%

6%

The biggest barrier to visiting open spaces or facilities is a lack of time

I do not have the time

I am not aware of MCPR offerings

They are not conveniently located

Something else

They do not feel safe

I do not have any interest

They are not well maintained

22%

12%

11%

8%

7%

5%

3%

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Awareness and time are barriers for the Department’s participation.

Marketing isn’t just communicationThe Department needs to go beyond communication to market their services to 'customers' and provide strong customer service.

The Department is mission drivenTo foster healthier individuals and communities in an increasingly busy world requires strategic communication.

IDLEWILD ROAD PARK

TOBY CREEK GREENWAY

MECK CO SPORTSPLEX AT MATT

HEW

S

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We need to TELL MORE STORIES to increase awareness and

expand our impact.

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Poll Time!


PollSelect your responses from this pop-up window!

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Poll Time!

How should stories be told in your favorite parks, greenways, and facilities?

Pick your top 2!

A.

E.

C.

G.

B.

F.

D.

H.

Public art and murals

Historic preservation

Informational signage

Walking tours

Food festivals

Educational programs

Cultural performances

You Tell Us!

?

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Poll results

On June 23, 2020, we asked participants to pick their highest priorities from a poll.

Public art and educational programs were most favored by Vision Fest attendees.

How should stories be told in your favorite parks, trails, and facilities?

Public art and murals

Educational programs

Historic preservation

Informational signage

Walking tours

Cultural performances

Food festivals

Other

38

47

33

29

27

20

13

7

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TELL MORESTORIES

GOALS

HOSPITALITY

COMMUNICATE

REFLECT

CELEBRATEIncrease awareness of programs and facilities through more effective marketing and networking.

Improve every user’s experience of MCPR parks, greenways and programs.

Build programs and places in which residents

see and express their communities, values, and

perspectives.

Highlight and protect the County's historic, arts,

and cultural resources.

DRAFT

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Tell More Stories at Latta Nature Preserve

1

23

4

historic sitepreservation

updatedinterpretive signage

outdoor classrooms

virtual historic storytelling

1860s | civil war

1820 | cotton plantation

1950 | property abandoned

1970s | acquired by county

1922 | sold to duke energy

1820

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1

23

4



outdoor classrooms


1860s | civil war





1820

ReflectThrough historic preservation, MCPR respects the powerful history and cultures at Latta Nature Preserve.

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1

23

4



outdoor classrooms


1860s | civil war





1820

HospitalityEducational programs that teach about the site create new, immersive experiences for visitors.

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1

23

4



outdoor classrooms


1860s | civil war





1820

CommunicateNew marketing and

website strategies integrate digital

storytelling to place, creating fun ways to engage with MCPR's

unique sites.

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1

23

4



outdoor classrooms


1860s | civil war





1820

CelebrateEducational programs

highlight important histories and stories

to create a deeper understanding of

Mecklenburg County.

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REFLECTBuild programs and places in which residents see and express their communities, values, and perspectives.

Tough Love Mural in Greensboro

Hola CharlotteCrescent Park, New Orleans

What's the best way to reflect your community's values and perspectives?

Poll time!

A. Attention to architectural style

B. Cultural arts and performances

C. Programs and amenities

D. Informational signage of history

E. Other (please type in the chat)

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HOSPITALITYImprove every user’s experience of MCPR parks, greenways and programs.

Philadelphia Water Bar

Street Ambassadors, New York

Fitness After Dark, Downtown Detroit

What makes you feel most welcomed in MCPR's parks, greenways, and facilities?

Poll time!

A. Attentive staff

B. Well-designed furnishings and places

C. Lively programs to freely join

D. Quiet, natural spaces

E. Other (please type in the chat)

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COMMUNICATEIncrease awareness of programs and facilities through more effective marketing and networking.

FDR Park Planning Reveal, Philadelphia

Updated NYC Parks Signage

As MCPR revamps its image, what do you hope this rebranding process will help us to achieve?

How do you think this rebrand will support the 4 Principles (or goals) of Meck Playbook?

Discussion time!

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CELEBRATEHighlight and protect the County's historic, arts, and cultural resources.

Film Screening in Toronto

What historic, arts, and cultural resources do you want to see celebrated?

Discussion time!

Graffiti Alley, Toronto

Historic Patapsco Female Institute, Maryland

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Join us for other plans!

CharlotteMovesTaskforce

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Stay in Touch!

The full presentation will be available online so you can dig in deeper.

Follow us on social media to keep up to date with happenings and

announcements.

Reach out if you have any questions or comments.

Meckplaybook.com

[email protected]

Mecklenburg CountyPark and Recreation

@MeckParkRec

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Thank you!If you have more questions or comments, or would like to request a copy

of this presentation, you may call Bert Lynn at (980) 314-1012.

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