Welcome to Arkansas is a partnership between the Arkansas Parks and Tourism Department and the Arkansas Hospitality Association.

• Americans will have less money and time to spend on travel.

• Travelers are expecting more from their destinations.

• Their travels are scheduled on loose or without agenda.

• Looking for attractions of local origin, to be amerced in the culture.

• People want personal growth, education, an opportunity to learn.

Tourist Trends

• Parks, Celebrity Sites, Historical Buildings and Landmarks, Museums, Lakes, Rivers, Wildlife Watching, Festivals, Old Grave Yards, Haunts, Food Culture, Agritourism.

Attractions

• Better inform industry personnel regarding local and state attractions.

• Improve customer service. • Increase customers’ satisfaction with

an Arkansas Vacation

OBJECTIVES

• Stay longer.

• Spend more money.

• Plan a return visit. • Spread positive word of mouth

marketing on our behalf.

Goals:

Tools

Customer Service Training

• Develop relation building skills.

• Increase the appreciation for ones’ community, and increase the awareness of the attractions that the community has to offer.

• The economics importance of the tourist dollar is to every business, community and state.

Who should be involved in Welcome to Arkansas?

Welcome to Arkansas customer service award.

Welcome to Arkansas Team