microsoft power point bottomless coffee slides
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TRANSCRIPT
Table Of ContentTable Of ContentTable Of ContentTable Of ContentChapter 1. An IntroductionChapter 2. Setting SailChapter 3. The DifferentialsChapter 4. Mind The GapChapter 5. Signs Of TroubleChapter 6. The “New Look”Chapter 7. Your Future
Chapter 1.Chapter 1.Chapter 1.Chapter 1. An Introduction
Chapter 2.Chapter 2.Chapter 2.Chapter 2. Setting Sail
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Coffee Shop
Restaurants
The Mugg
Chapter 3.Chapter 3.Chapter 3.Chapter 3. The Differentials
1. ALMOST Free Coffee (Never Say FREE Anything)
2. BLOW Them Away (Everybody Understands Value)
3. CONSISTENCY Is Key (Not Exceeding Expectations)
4. Constant RENEWAL (Through Innovation)
5. ALIGNING Ourselves (They Had The Money)
6. BRING ‘EM BACK (Nothing costs more than an empty chair.)
Chapter 4.Chapter 4.Chapter 4.Chapter 4. Mind The Gap
Chapter Chapter Chapter Chapter 5.5.5.5. Signs Of Trouble
The Early Days
First Signs Of Trouble
THE DIPTHE DIPTHE DIPTHE DIP
The We Can Do
Anything StageThe DecisionThe DecisionThe DecisionThe Decision
The Hard
Graft
The Reward
“If I had asked the public what they wanted, they would have told me…
Faster horses!” Henry FordHenry FordHenry FordHenry Ford
Chapter Chapter Chapter Chapter 6.6.6.6. The New Look
Chapter Chapter Chapter Chapter 7.7.7.7. Their Future
Chapter 7. Your Future
The way we market
The way they complain
The way we communicate
Contact Details
• Cell: 0824497367
• Mail: [email protected]
• Web: www.brandstrategy.co.za
• Blog: www.brandstrategy.co.za
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