WELCOME

District 5000 Leadership Seminar

June 4, 2011

“Where Rotary is Going”

RI Strategic Plan updateDon Kremer,

Zone 26 Rotary Coordinator,2010-2014

“Membership Trends” Worldwide

• Membership growth of 1-3 % for many years• Last 7 years leveled at approximately

1,230,000, however, in those years, 1,200,000 new members where inducted.

• Given 10% loss due to uncontrollable circumstances, the math says Rotary lost approx. 50,000 members every year. Members that should still be in Rotary.

“Membership Trends” Region

Region = US, Canada and Caribbean • 2000- 37% of Rotary membership• Currently 31% of Rotary membership

• June 99 – June 04 Down 4,000 members• June 99 – June 09 Down 21,000 members • Serious acceleration of a BAD TREND

“Membership Trends” Zone 26

5 year history to July 1, 2010–Zone 26 Lost 1688 members or

almost 5%

“Non Rotarian” Focus Group• Professional men and women 35-55

conducted in several countries.

Their Perceptions• What is Rotary? Limited awareness of purpose.• I think Rotary does good things, but I don’t know

exactly what they do.• They have a lot of rules and not very flexible: like

meet every week. I don’t have the time. Sounds like a second job.

“Non Rotarian Focus Group”

Survey of 14,000 Rotarians under 35 with less that 2 years in Rotary

What do the need to stay involved in Rotary?

• Growing, vibrant, and innovative clubs

• Focused service, action-oriented clubs

• Public awareness of accomplishments

• Engaged and participating members

• Simplified messages and streamline programs from Rotary International

Three Strategic Focus Areas

• Support and strengthen clubs• Focus and increase humanitarian

service• Enhance public image and

awareness

Support and Strengthen Clubs GOALS• Foster club innovation and flexibility• Encourage clubs to participate in a variety of

service activities• Promote membership diversity• Improve member recruitment and retention• Develop leaders• Start new, dynamic clubs• Encourage strategic planning at club and

district levels

Focus and Increase Humanitarian Service

GOALS• Eradicate polio• Increase sustainable service focused on

– New Generations programs– The Rotary Foundation’s six areas of focus

• Increase collaboration and connection with other organizations

• Create significant projects both locally and internationally

Enhance Public Image and Awareness

GOALS• Unify image and brand awareness• Publicize action-oriented service• Promote core values• Emphasize vocational service • Encourage clubs to promote their

networking opportunities and signature activities

Recent RI Actions

• Rotary Public Image Coordinator (new position)• RI Public Image Grant doubled to $4 million• Two E-clubs per district• Rotary Foundation “Future Vision” • Pilot Club programs -(200 clubs each)

Associate Members, Corporate Member, Satellite Clubs, Innovative and Flexible Clubs

• New “Vibrant Club Leadership Plan” - Focused on Strategic Plan Goals

• COL will entertain changes in membership and attendance requirements

Planning “What If”

• District Governor Chain (DG, DGE, DGN, DGND)– 3-5 year plan with one goal of: 100% of clubs

attaining 80% of Strategic Plan Goals

• AGs are trained to understand the club planning process– Assist clubs in developing a 3 year club plan using

the Strategic Planning Guide and Vibrant Club Plan

• District Governor’s Official Visit– Governor discusses Club Plan with the Club Board

Rotary Youth “What If”

• District develops a “New Generations” path to Rotary membership– Interact members are “preferred” for RYLA and Youth

Exchange– All New Generations, club scholarship awardees, etc. are

tracked using Facebook, Twitter, etc.– What if Rotaract members “Graduate” to a member of the

sponsoring or other Rotary club? What if this becomes a tradition?

– What if clubs meet with Parents to explain why Rotary and the club are interested in “Youth?” What if there are Potential Rotary members among the parents?

International Project “What If”

• AG encourages clubs in their “territory” to combine support for a new or existing international project (this fits the Future Vision model). –Each participating club sends 2 or more

members on-site–Members report back to the club on

there experiences

Signature Project “What If”

• District Governor asks each club to develop or enhance a Signature Project– District Governor reviews Signature Project during

the “official visit”– Recognize projects in District Newsletter – Feature outstanding Signature Projects at the

District Conference

Strategic Partnership “What If”

• District Committee to identify other organizations within the district– Common goals where collaboration on projects

would benefit all concerned– Develop joint project between Rotary and the

organization– Characteristics:

• Mission and objectives align with Rotary• International reach• Joint media relations

Some Characteristics of a Successful Rotary Club

• Variety of local and international projects• Long range plan with yearly objectives• Flexible in meeting the needs of their

members (customers)• Promote networking an personal growth• Leader in Foundation participation• Recognized by the community• Gain and retain members

Questions and

Discussion

Club Recommendations• 3 year Club Strategic Plan that strengthens your club

with bolder goals and ensures year to year continuity.– Visioning results as input. – Strategic Planning Guide for Rotary Clubs– Vibrant Club Leadership Plan

• One new idea for each of the strategic focus areas.• Think big. Have at least one project each year that

reaches beyond anything the club has done in the past (To strengthen the club, increase humanitarian service, enhance public image, etc.).

Diversity “What If”

• District Membership Committee– Assesses ethnic and racial components of

populations served by the district (there are U.S. Census tools to assist)

– Develops a plan to recruit members from communities underserved by Rotary

– Considers chartering new ethnic based Rotary clubs

5 Zone 26 Facebook Group Pages

• One for each Assistant RC and Rotary Public Image Coordinator The pages are administered by them.

• Closed to pages for members only.• Invited via email. To join, talk to the appropriate

administrator. See the Roster in your folder.• Meant to extend “peer” communication

– Share best practices– Identify issues – Peer discussions– Identify topics for Webinars

Ending Year July 06 July 07 July 08 July 09 July 10 May 28, 2011

Zone 26 Total Membership

34,197 33,969 33,192 32,020 32,509 31,622

Average District Membership

2,443 2,407 2,371 2,287 2,322 2,259

Increase/decrease - 1.47% - 1.5% - 3.54% +1.53% - 2.71%

•5 yr. decrease of 1688 members or Minus 4.94%•From July 1, 2010 through May 28, 2011 •Zone 26 has lost 884 members = - 2.71%. •Last year’s gain is gone.

Zone 26 Five Year Membership Statistics