WELCOME… “ Readers love

Ideal Home’s democratic

approach to home design.

We’re not the Style Police making

judgements about style, taste or

budgets – we simply showcase the

very best ideas, best new products,

best homes, so anyone can put together

their own unique mix. We think creating

a home should be fun and exciting, and

that’s how we want our readers to feel

when they flick through our beautiful,

contemporary pages. ”

Vanessa Richmond Editor, Ideal Home

Martha Piotrowska banished the bold colours that overwhelmed her Victorian terrace and gave it a cool,

calm feel throughout with Scandinavian-inspired style

‘I’ve kept things simple with black & white’

Start with a white backdropMartha repainted the original green, blue and red scheme in a fresh white. ‘I visualised white rooms with dark accents, natural wood and warm metals like brass and copper,’ she says. In the living room, boldly patterned accessories stop the scheme looking bland.BUY THE KEY PIECES For a similar modular sofa, try the Nockeby with chaise, £775, Ikea. Block rug, £169; cushions, from £19.90 each; all AtNo67

Love MARTHA’S STYLE?

Turn to page 61 to shop the look

REAL HOME

50 OCTOBER 2016

MAGIC INGREDIENT

Aged-brass lamps make a statement

without being overly big or bold

MAGIC INGREDIENTA mix of different cushions takes the smart edge off this traditional sofa for a cool, easy-going look

Stylist’s note

‘Don’t worry if your wooden furniture has different colours or

finishes – it’ll all help to create an informal feel’

Nicky Phillips, Decorating Editor

IDEAL HOME

Morrocan-style rugs An of-the-moment design and a great

way to bring a touch of softness to a

family space

loves

THE BLIND Shiko Indigo V3223/06, £49.50 per m, Villa Nova

ONE LIVING ROOM three ways

Laid-back family den

WHILE THE SOFA AND DRESSER ARE SMART, BY TEAMING A DEEP, CALM BLUE ON THE WALLS WITH MISMATCHED FURNITURE, YOU’LL CREATE A SUPER-RELAXED VIBE.

JUST ADD PILES OF CUSHIONS AND KNICK-KNACKS THAT TELL YOUR STORY

THE WALLSCopse emulsion, £38.50 for 2.5ltr, Paint by Conran

THE DRESSERGrey Oak eggshell,

£53 for 2.5ltr, Neptune

STYLE & DÉCOR

OCTOBER 2016 103102 OCTOBER 2016

STYLE & DÉCOR

Looking for a kitchen that packs a punch? The Sutcliffes swapped their awkward U-shaped room with dated green

units for this big, beautiful space full of design details

By knocking through the kitchen and dining

room, and extending to the side and rear, the

couple created a large family friendly space,

with a hint of retro cool

Shaker units, from £228 for a W600mm unit, Linda

Barker range; Mia handles, £16 each; all Wren Kitchens

Fern Sutcliffe lives here with her husband Paul and their children, Oscar, five, and Esme, four.

THE PROPERTY A three-bedroom Victorian terrace in Beckenham, southeast London.

WHAT IT COSTUnits.....................£7,022

Worktops...............£646

Sink and tap...........£650

Appliances..........£4,500

Tiles.......................£300

Flooring...............£1,500

TOTAL...........£14,618

“Top of my wish list was an island with a breakfast bar, as well as enough space for a large table”

RETRO HANDLESWalnut bar handles give the kitchen a mid-century feel

‘We wanted bold, not bland’

Welcome to my home

BEFORE

KITCHEN PROJECT

112 OCTOBER 2016 OCTOBER 2016 113

Lamb biryani

Fruity mango chutney

IDEAL HOME

Mini poppadomsThey’re tricky to make

from scratch, so buy them ready made, 99p

for a 70g bag, Tesco

lovesInstead of picking up the phone and ordering an Indian

takeaway, try making your own healthier version instead. Just add friends, cold beers and a box set…

It’s curry night!FOOD WITH FRIENDS

180 OCTOBER 2016 OCTOBER 2016 181

SIMPLE PLEASURES

‘By rejigging the layout, we managed to fit in a beautiful

bath, a bigger shower and twin basins, plus we still had space left for large vanity units with tons of storage,’ says Tianna

Formoso Piccolo bath, £1,995; Formoso basins, £395 each; all Clearwater range; Adatto Casa vanity drawer units, £697 each;

all Bathroom Discount Centre

A poor layout that wasted space and a lack of storage drove Tianna Dagher and her husband Fadi to turn their bathroom into a haven of simplicity and calm

‘I just got fed up with the clutter!’

IDEAL HOME

Large-format tilesOversized tiles are a

great choice for a small bathroom – fewer grout

lines mean a less busy look

loves

Tianna Dagher lives here with her husband Fadi and their two children, Mila, seven, and Julian, two.

THE PROPERTY A four-bed end-of-terrace in west London.

WHAT IT COSTBath and taps with shower mixer.......£2,150 

Shower...................£740

Loo........................£420

Basins and taps.....£898

Vanity units..........£1,879

Tiles......................£1,195

TOTAL. . ... . . . . .£7,282

“The room is so relaxing now, plus it feels really sophisticated ”

Welcome to my home

BEFORE

BATHROOM PROJECT

OCTOBER 2016 135

HOMES

EditOriaL piLLarSdECOratiNG

KitCHENS BatHrOOMS

LiFEStYLE iNNOVatiON

WHat MaKES idEaL HOME SO SUCCESSFUL?n Every issue of Ideal Home contains fabulous real homes plus kitchen and bathroom makeovers, with easy ways for readers to get the look.

n Original and innovative decorating features show how to use colour successfully, change up their look, tackle problem areas and find cash-clever buys.

n Our Simple Solutions pages are designed to keep busy households running smoothly, from the latest storage saviours and practical problem solvers to the technology advice readers need to choose the right appliances for their home.

n When it comes to enjoying the simple pleasures of home, Ideal Home has a wealth of ideas for low-maintenance gardens, weekend entertaining and family meals.

a NatiONWidE COMMUNitY aUdiENCE WHiCH...

n love their home, and everything it means to them – family, security and the opportunity to indulge in practical yet beautiful decorating ideas.

n are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations.

n love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology.

OUr tHrEE KEY aUdiENCE tYpES arE:

n STYLE ENTHUSIASTS Interested in the latest looks, while having their own sense of style – our audience are professionals in their first flat to couples setting up their first home.

n BUSY FAMILIES Couples with pre-school and school-age children – some stay-at-home mums and others working mums. They live in a variety of properties.

n SETTLED HOMEBODIES Pre- and actual retirees with grown-up children, comfortable homes and gardens. They own their properties outright or have small mortgages.

idEaL HOME ONLiNEn Our website, idealhome.com, aims to fulfil our audience’s needs at every stage of the customer journey.

n Organised around key rooms of the home, it delivers broad and deep content, covering every step from style inspiration and ideas to expert advice on planning, executing and shopping for a project.

n Traffic will be driven by smarter SEO as well as Ideal Home’s growing social media presence on Facebook, Twitter, Instagram and Pinterest.

n Whether our users are browsing image galleries, reading features and buyer’s guides, dipping into news stories or checking their social media feeds, the experience is enriched by Ideal Home’s entertaining and informative video content.

CONtaCtS

adVErtiSiNGPublisher And Head Of Homes Network Joanne O’Hara

020 3148 7624; joanne.o’hara@timeinc.com

Group Advertisement Manager Sharon Goode020 3148 7631; sharon.goode@timeinc.com

Production Assistant Nigel King020 3148 2680; nigel.king@timeinc.com

EditOriaLEditor Vanessa Richmond

020 3148 7335; vanessa.richmond@timeinc.com

Web And Development Editor Stephanie Hendries 020 3148 7885; stephanie.hendries@timeinc.com

addrESSTIME INC. (UK) Ltd, The Blue Fin Building,

110 Southwark Street, London SE1 0SU

FaCtS aNd FiGUrES

Combined ABC ........................................... 179,204 Combined Adult Readership ............................ 901 Target Market ABC1 Adults........................... 25-54

ABC1 Adults ..........................................................68%

AB Adults ...............................................................38%

Median Age ............................................................. 46

Solus Readership (All Adults) ...........................52%

Source: ABC Jul-Dec 15 NRS Jul-Dec 15

adVErtiSiNG ratES 2016NatiONaL

Double page spread ......................................................£27,190

Whole page .....................................................................£13,600

Front half page ...............................................................£15,630

Front third page ...............................................................£19,735

1/2 page ..............................................................................£8,055

1/4 page .............................................................................. £3,975 Creative media available upon request

COVErS Outside back ...................................................................£19,040

Inside front dps .............................................................. £38,070

Inside back cover ..........................................................£15,630

diGitaLDouble page spread .....................................................£14,030

Whole page ........................................................................£7,020

1/2 page ..............................................................................£3,895

1/4 page ..............................................................................£2,060

Native media available upon request

pLaNNiNG Banner/leader board ...................................................£20CPM

Skyscraper ......................................................................£20CPM

MPU ..................................................................................£25CPM

Double MPU ...................................................................£30CPM

Billboard ..........................................................................£30CPM

Portrait ..............................................................................£35CPM

paGE SizES

dpSType 259 x 400

Trim 289 x 430

Bleed 295 x 436

paGEType 259 x 185

Trim 289 x 215

Bleed 295 x 221

HaLF paGE HOrizONtaLType 126 x 185

Trim 141 x 215

Bleed 147 x 221

HaLF dOUBLE paGE SprEadType126 x 400

Trim 141 x 430

Bleed 144 x 436

HaLF paGE VErtiCaLType 259 x 89

Trim 289 x 104

Bleed 295 x 110

2017 COpY dEadLiNES

iSSUE COpY dEadLiNE ON SaLE

February

March

April

May

June

July

August

September

October

November

December

Jan 2016

3 Dec

7 Jan

4 Feb

1 March

31 May

4 May

9 June

7 July

3 Aug

8 Sep

6 Oct

3 Nov

5 Jan

2 Feb

1 March

29 March

26 April

31 May

5 July

2 Aug

30 Aug

4 Oct

15 Nov

29 Nov