weichert hallmark social media workshop
TRANSCRIPT
Social Media Workshop
WHO WE ARE
2014 Best Place to Work in Orlando
2013, ‘14, ‘15, ’16 Top Advertising & Social Media Agency by Business Journal
Silver & Gold in 2015 W3 Awards in Website & Email Design
Ranked as the #8 Top SEO firms in the US
Ranked as the #1 Best Website for Orange County, FL
We’re a Google Trusted Partner
DIGITAL MARKETING AGENCY
HOW-TO SET UP A FACEBOOK PAGE
1. Sign in to Facebook. If you do not have an account, create one2. Go to facebook.com/pages/create OR click on “Create Page” in the
upper right dropdown menu
HOW-TO SET UP A FACEBOOK PAGE
Page Type1.Select a category from the dropdown menu: Company 2.Choose the name of your Facebook page
HOW-TO SET UP A FACEBOOK PAGE
1. Fill out your Page details: About, Profile Picture, Add to Favorites, Preferred Page Audience
2. Include your phone number and address within your Facebook page3. You’ll also choose a Custom URL for your Facebook page. This should be
the name of your Facebook business page
HOW-TO SET UP A FACEBOOK PAGE
HOW-TO SET UP A FACEBOOK PAGEAdd a profile picture, which is the photo that appears when someone searches for your page and is featured on your page. This is also the icon that appears when you write comments
o Go to your profile and hover over your profile pictureo Click “Update Profile Picture”
o Upload a photo from your computero Take a new photoo Select a photo you've already uploaded or one you're tagged
ino Crop your photo and click “Crop and Save.” If you don't want
to crop your photo, click “Skip Cropping” in the bottom left, then click “Save”
• Upload your “Cover Image” which is the horizontal image that appears across the top of your Facebook Page
• Begin posting content and invite other businesses to “Like” your Page
HOW-TO SET UP A FACEBOOK PAGE
• 1.65 billion users on Facebook
• Posts with images and links have 53% more likes and 104% more comments
• Posts with 200 characters or less see 23% more engagement
• Best time to post: 1-4 PM, peak at 3 PM
• Post consistently: 3-5 posts per week
• Be engaging and humanizing– Like, reply, share
• Stay on top of current trends or events
SOCIAL MEDIA FOR REAL ESTATE
• What To Post– Photos of area/neighborhood/location– Local Events and News– Listings/New Homes– Highlighting New Homeowners• NOTE: Facebook Page Admins must receive
consent from the homeowner before posting on social media
SOCIAL MEDIA FOR REAL ESTATE
• What Not To Post– No personality or tone of voice– Overly promotional content • Example: Buy Now! Click Here:
– Inappropriate updates or comments• Examples: Offensive Language, Politics, Religion
– Posting too frequently– Not using images/videos– Deleting or ignoring messages
SOCIAL MEDIA FOR REAL ESTATE
• IMPORTANT– Branches are encouraged to share content
related to their local listings, homes, and communities
– For any other type of posts or content, Branches should ONLY share from the Corporate Facebook Page• Examples:
– Industry news and articles– Tips about Staging and Moving– Blog posts
– DO NOT Like, Share, or “Tag” outside real estate, title, or mortgage pages
SOCIAL MEDIA FOR REAL ESTATE
• Build your personal brand– Cover image– Profile picture– About
• Post high quality content regularly• Link your Facebook page on other
sites, blogs, social networking sites, and invite your friends to follow
FACEBOOK FOR BUSINESS
EXAMPLES OF CONTENT
EXAMPLES OF CONTENT
• What does it mean to Like something?– Clicking Like below a post on Facebook is an easy
way to let people know that you enjoy it without leaving a comment
• If you click Like below a business’s post:– People who can see the post will be able to see that
you liked it– A story will be posted on your Timeline that you liked
that post– The business will get a notification that you liked it
THINGS TO KNOW
• To comment on something:– Click the Comment link under the post or in the white box that says
Write a comment– Type your comment– Press enter or return to publish it
• To share a post you see on your News Feed:– Click Share below a post– Click Share... in the dropdown menu– To select where you want to share, click Share on your own Timeline
at the top of the popup menu, and choose one of the following options:
– Share on your own Timeline, friend's Timeline, in a group, on your Page you manage, Share in a private message
– Enter an optional message– Click Post
THINGS TO KNOW
• Page Roles• There are 5
different types of roles for people who manage Pages:– Admin– Editor– Moderator– Advertiser– Analyst
• Only an admin can assign roles and change others' roles
THINGS TO KNOW
• Page Roles
THINGS TO KNOW
FREE social media tools:
•Canva – Easy graphic design– Make a Facebook cover image or Facebook post
•HootSuite– #1 social media scheduling tool– Monitor multiple pages and schedule posts
•Followerwonk– Analytics and Insights
USEFUL TOOLS
• Use social media tools for easier posting• Engage with your audience• Have meaningful bios that show who you are • Post at peak times• Keep post images and text original and tailored to
each platform• Golden Ratio
– 30%: Own content– 60%: Curated content– 10%: Promotional content
OVERALL RECOMMENDATIONS
321.236.BUZZ (2899)www.chatterbuzzmedia.com
PRESENTATION AVAILABLE ON SLIDESHARE
www.slideshare.net/chatterbuzzmedia