wegner cpa b2b presentation
TRANSCRIPT
BUILDING COMMUNITYaround your brand
Laura Gallagher
The Creative Company, Inc.
How to Succeed in
Social Media in Business
Social media is either a time-wasting wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice…it’s up to you.
-Seth Godin
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
Socialnomics
2013
Facebook Promoted
Posts
FOR EVERY NEW
WE WILL DONATE
TO
3 Day TimelineInvestment: $75 for the CSA Open House
Total reach: 20,528 (everyone who saw promoted post)
Total post clicks: 804
Total Engagement: 479 post ‘likes’
23 shares
3 comments
Total page likes as a result: 49
CPM: $3.65
Facebook Ads
Nov. 30-Dec. 27
Total impressions: 627,602
Total Clicks: 1,702
Total Page likes:457
CPM:$0.72
Facebook Ads
August 8 – Sept 6
Total impressions: 2,201,552
Total Clicks: 565
Total Page likes: 60
CPM:$0.30
Physicians Plus and Henry Vilas
Zoo
Five day campaign810 new fansDonated $800$1 per like
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
Physicians Plus and Henry Vilas Zoo
Monona Public Library
Facebook Contests
February 1 - March 5Entrants: 71Votes: 376Fan growth: 31
Facebook Contests
August 27 - Sept. 07Entrants: 109Fan Growth: 145
Don’t Flood the Audience
Use Your Tools-HootSuite
LinkedIn Top Tips
• Train your team.
• Make sure your company page is current and you're posting.
• Include images here too.
• Join and work your group conversations.
• Live tweet
• Live tweet Q&A
How do you measure it?
• Followers/likes
• Click-through rates
• Brand mentions
Facebook Overview
Facebook Likes
Facebook Likes
Facebook Talking About
Top Tips
• Use tools such as HootSuite
• Create campaigns. Write/Plan posts.
• Know your audience – don't just triple post.
• Review analytics weekly/monthly.
• Use Promoted Posts and Ads
Top Tips (cont)
• Subscribe to Mashable’s RSS feed.
• Follow the best brands on social media/learn from them.
• Practice brevity, be topical and don't play hard to get.
• Quality content and great images matter most.
• Install LinkedIn, Facebook, Twitter buttons on
the home page of your website.
Places to Learn More
• Social Media Club of Madison
• Mashable & Social Media Today
• Our Blog
• Follow us.
Connect with Us!
www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura