webster street vision 2010
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Webster Street Vision 2010Alameda, California
November 2010
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u r b a n d e s i g n a s s o c i a t e s
JUNE 2010 JULY 2010 AUGUST 2010 SEPTEMBER 2010
St
akeholderMeetings
PublicWorkshop
PlanningBoardan
dEconomic
DevelopmentPres
entation
July15,
2010
PresentationtoWABABoard
August18,
2010
Pr
esentationtoCityCouncil
November16,
2010
OCTOBER 2010 NOVEMBER 2010
Timeline
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What we heard
Vision
Public Realm Improvements
Initiatives
Grocery List
Overview
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What we heard
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Coming soon
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Existing Policy Documents
Webster District Strategic Plan
Physical Opportunities Analysis
Development Services DepartmentCity of Alameda
Prepared for:
Strategic Economics
December 2004
Webster District Strategic Plan
March 29, 2005
prepared for:
City of Alameda Development Services Department
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The vision for Webster Street is to reinforceits role as the heart of West Alameda life and a
major gateway to the island.
Vision
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Gateway
Avenue
Main Street
CulturalDistrict
Central Avenue
Lincoln Avenue
AppezzatoM emorialParkway
W
e b s te rS tre e t
Anchor
Districts
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DistrictsGateway Avenue
Main DistrictAnchor District
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Public Realm Improvements
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What's not working
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StreetscapeZones
AMENITY ZONE
CLEAR ZONE
M ARKETING ZONE
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StreetsMenu of Improvements
Improvements at key1.
intersections
Extend streetscaping from2.
Pacif ic to Atlantic
Consider t raffic lights at3.
Eagle, Pacific, Height and
Taylor Streets
Lincoln Avenue
SantaClaraAvenue
TaylorAvenue
EagleAvenue
HaightAvenue
PacificAvenue
BuenaVista Avenue
CentralAvenue
ApezzatoParkway
8t
hS
tree
t
1
2
3
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Open Space
STAKEHOLDER JURISDICTION ONE VISION
Nept une Park
AlamedaCollege
Catellus
ApezzatoParkway
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Open Space
u r b a n d e s i g n a s s o c i a t e s
Menu of Improvements
Gateway landscape improve-1.
ments
Future Beltline linear park2.
Improvements to Neptune3.
Park and edge of senior hous-
ing
Complete streetscapes between4.
Buena Vista and Appezzato
Parkway
1
2
3
4
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What's not working
GATEWAY LANDSCAPING
M AINTENA NCE OF NEPTUNE PARK
BELTLINE PROPERTY
STREETS VOID OF LANDSCAPE
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Open Space: Menu
BOULEVARD LANDSCAPE
PARK PRECEDENT
TRAIL WAY
STREETSCAPES
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Signage
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Signage
HIGHWAY SIGNAGE WAYFINDING
RETAIL SIGN AGE
Way-finding signage precedent
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Public Art
M URAL CONCEPT ALONG TRAILWAY
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ParkingMenu of Improvements
Create park-and-ride lots1.
Encourage a parking man-2.
agement plan:
Increase transit options
Improve wayfinding sig-
nage
Share/meter priv ate lots
Create more small surface
lots as needed
R educe City parking3.
requirements
LincolnAvenue
SantaClaraAvenue
TaylorAvenue
EagleAvenue
HaightAvenue
PacificAvenue
BuenaVistaAvenue
Central Avenue
ApezzatoParkway
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Initiatives
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Town and Gown
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Opportunities to locate along Webster
Street
flickr attribution: JSmith Photo
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Tidewater
Community
College, Norfolk,
VA
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Paint-up/ Fix-up
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Discount City:
Potential
Transformations
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Paint-up/ Fix-up: Tin Building
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Days Inn site
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u r b a n d e s i g n a s s o c i a t e sHOTEL FLOORS
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Taylor Lot
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Neptune Plaza
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CREATE TOWN AND GOWN RELATIONSHIP
Fee-Based Classes In Vacant Storefronts
Reorient Campus To Webster Street With Extroverted UsesFood ServiceMicro Retail
PROMOTE PAINT-U P | FIX-UP
Ma Buildings
1521-25 Webster Street (Tin Building)
Discount City
Neptune Plaza
ENCOURAGE INFILL
Redevelopment Of Taylor Parking Lot/ US Bank Site
Rebuild Union 76 Gas Station
Building At Pacific And Webster (Adjacent To Oteaz)
Housing Authority Senior Site
FACILITATE REDEVELOPMENT
Days Inn SiteRetailHotel With Ground Floor RetailResidential With Ground Floor RetailOffice With Ground Floor Retail
Redevelopment Of Liquor Store/ Tire And Brake SiteMixed-Use
OH YEAH, AND
ZONING
Entourage And Signage In The Marketing Zone
Parking RequirementReduce Requirements
Amend Building Heights
Form-Based Code
GATEWAY LANDSCAPINGStreetscapes Between Pacific And Atlantic
Beltline Park/ Cross Alameda Trail
Caltrans ROW
Housing Authority Frontage
Neptune Park
College Of Alameda Along Webster
SIGNAGE
Highway
Wayfinding
District
TRANSPORTATION
Stop Lights (Eagle; Pacific; Haight; Taylor)
Pedestrian Enhancements At Key Intersections(Atlantic; Lincoln; Central)
Park-And-Ride Lots
Car Share
Bike Infrastructure
College Of Alameda Circulator
BRT (Bus Rapid Transit)
Alameda Circulator
Create Parking Management Plan
PUBLIC ART
Create A Strategy
INITIATIVESPUBLIC REALM IMPROVEMENTS
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