Website TechnologyMelanie DonovanVP of Education

San Joaquin Valley Chapter, Fresno, CA

DisclaimerThis is not a sales presentation!I am presenting on information and ideas that I have utilized. The web is full of options these days, feel free to Google it!

Be sure to follow APICS BRAND IDENTITY STANDARDS(http://www.apics.org/docs/default-source/cbox-marketing-tools/apics_brand_guidelines_aag_03_15.pdf)

Agenda• Drag and Drop Websites• Don’t be afraid to be a Web Designer• Website Tracking• Mobile Site Creator • Social Media Suites• It isn’t just for kids!• Q/R Codes

Drag & Drop EditorBenefits• No coding experience required!• Many editors come with customizable templates• Domain Hosting available• Email addresses tied to your domain (ie. president@apicssjvc.org)

• Instant preview

Be aware• Limited to tools available on that website• Domain Hosting may not be robust enough for your needs

Available Sites• Homestead.com• Utilized by APICS SJVC

• Google• GoDaddy.com• Wix

Website Tracking & TrendingBenefits• Is your marketing driving people to your site?• Are people searching for your site?• Where are people finding you?• Real Time • Available through most website hosts

Available Sites, if not provided by your host provider• StatCounter.com (FREE)• Footprint.com (FREE options)

Tracking Examples

Mobile Site CreatorAvailable Sites• DudaMobile

Social Media SuiteBenefits• Consolidation of Social Media Accounts• Write the post once and save to multiple accounts• Schedule messages• Limit the audience based on your preferences

Be aware• Free options are available but many sites now charge• Reporting and Analytics are limited for free accounts

Available Sites• HootSuite (FREE options)• SproutSocial (FREE Trial)

Q/R CodesBenefits• Instant access to a URL, vCard, photo, etc. of your choosing• Shorten a long URL

• A use for APICS would be to provide a Q/R code on a brochure or a flyer that takes someone directly to your Events or Education Page.

Be aware• Specialized apps are required for smartphones to read Q/R Codes

Available Sites• Google “Q/R Code Generator”

Q/R Codes

http://goo.gl/TfSekI http://goo.gl/NiNiiC

http://www.apicssjvc.org http://www.apics.org/docs/default-source/cbox-marketing-tools/apics_brand_guidelines_aag_03_15.pdf

Melanie Donovan’s vCard

Questions?