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contentswelcome to the world of webmail

a new page is bornown me for a day or four

peel me off skattie

great home spacesin my mailbox

webmail .mobigratis sms

4-56-789

10-1112-16

1718-19

welcome to the world of

Webmail, a division of Interface, is a focused online media company offering digital advertising and marketing solutions. The business has grown from strength to strength for over 12 years and employs in the

region of 200 people.

We strive to create online and related digital marketing products that provide exposure for clients through leadership brands and advertising

opportunities.

The company has developed a strong and growing client base, from single person businesses through to large listed corporate entities that look

to benefit from Internet exposure or presence.

In essence we strive to have an entrepreneurial, youthful, spirit that extols a high level of professionalism without enforcing a corporate approach or

environment, but has a high level of performance.

4 www.webmail.co.za

5www.webmail.co.za

Webmail a FREE email service in South Africa (similar to Gmail and Yahoo mail) focused only in South Africa for local users.

In exchange for our users information (demographic and psychographic) we offer them a free email and sms service in which we have the rights to serve highly targeted offers.

There is also a specially developed ad serving system with various features specific for each company.

These include targeting by categories, gender, area, lifestyle, etc as well as load management and balancing for the targeting requirements and database management of aspects related to this.

* Independant site tracking by Nielsen Site Sensus

Accommodates both branding and targeted marketing in the form of direct targeted emailers and conventional CPM and CPC display advertsGuaranteed exposureAssisting in lead and database generation through call to action campaigns.Approximately 30,000 new registrations per monthWith over 700,000 active users a month, it is time to "fish where the fish are!"Cost effectiveOver 30 million successful page impressions per month*All advertising is fully measurableAverage of 8 - 10 minutes spent in their inbox per user session

{ {Active users: 717,767User Sessions: 3,502,396Session duration : ± 08:54Impressions: 30,205,826

* as at the end of November 2010

6 www.webmail.co.za

”

a new page is born

new advertising spaces

Fresh new homepageenhanced user experience

whilst creating great opportunities and spaces for our advertisers.

In mid 2010, our designers and developers embarked on a project to give Webmail fresh new face.

And from there, the new homepage was born!

We identified the need to give our users a faster, enhanced user experience whilst creating great opportunities and spaces for our advertisers, following international trends.

The new homepage includes an easy-on-the eye layout giving users more content items like the latest news

The redesign and development of the new homepage and mailbox, facilitates a range of new advertising spaces.

We have geared the site for facilitate international standards, as indicated by the International Advertising Bureau (AIB) and general industry standards.

Most adverts allow for rich media (flash) in all advertising spaces and we can facilitate all 3rd party adverts and tracking systems.

Advert spaces include the following:

Please see advertising sheet for full list.

Own the homepagePage peelFront page tower (Vertical rectangle)Billboard (Square Pop-Up)Sponsored linksVarious area for sponsorshipInbox banner (Leaderboard)Graphic and text mail tags

headlines and your daily weather forecast, so, items that one would expect to see when you login to your mailbox in the morning.

Other content includes magazine clips from a local, slightly off-the-wall publisher, a weekly political toon, health related articles and more to follow.

The homepage was preceded by an intense mailbox redevelopment. In conjunction with one another, users are offered a 2 gig mailbox, 10 GB online file storage, access to sending free SMS’s and many other services.

*

5www.webmail.co.za

“

”*

own me

Specification

for a day or four

8 www.webmail.co.za

Location: HomepageCreative: 251w x 180h / 250w x 250h expands to 960w x 470hFormat: .swf with clickTagsSize: 60kb max

We are proud to introduce our new star! And she is up for sale...

“Own the home page” (OTHM) offers full home page ownership* and is limited to only 4 days of the month.

The advert consist of two creative components:

branding image with main corporate colour that fills the backgroundrich-media square-pop/ billboard that expands over main content area

Square pop or billboard size onoriginal state

Static branding onbackground that fills page over 970w px

Expands to960w× 470h pxon mouse-over

Only 4 days per monthAvailable in time slotsMonday - FridayImpressions: ± 400K+ p/day

* excludes content sponsors and branding

9

“

www.webmail.co.za

peel me off, skattieThe launch of the new homepage, saw the addition of another high-impact advert to the family.

The sleek and sexy page peel (peel back) is just waiting to be peeled off!

It is located in the top, right hand corner and is using flash scripting to show and hide the advertisers creatives.

The is also an exellent branding opportunity and will add value to any brand.

SpecificationLocation: HomepageCreative: Original state: 73w x 73h Over state: 500 x 500pxFormat: animated gif / .jpgSize: 40kb max

6 www.webmail.co.za

Sponsored links

Billboard or square pop

Tower(vertical rectangle)

Billboard / square pop or expandable billboard

NEW

NEW

Floater

Sponsorship

11

“

www.webmail.co.za

great home spacesThe Webmail homepage also offers a range of other great advertising spaces.

From small tabs, more focussed on the small and medium enterprise, to larger spaces suitable for branding and sales driven campaigns.

All the adverts on the front page are flighted a minimum of 50 000 times per month.

With the site sitting as one the top most visited site in the country, this front page is indeed prime inventory.

When you consider how many times you check your email a day and how many people are coming to the site on a regular basis its absolutely astonishing.

To put this into perspective, imagine a billboard on the side of the road seen by this many people all the time, where they have to take notice of the ad and aren’t preoccupied driving.

The ad is seen by them in a relaxed environment.

The branding opportunities here are endless.

Billboard / Square popLocation: Home / Logout pageCreative: 251w x 180h/ 250w x 250w pxFormat: .gif / .swfSize: 20kb max

FloaterLocation: Home / Logout pageCreative: 100w x 100h pxFormat: .gif / .swfSize: 4kb max

Sponsored links (Top sites)Location: Home / Logout pageCreative: textSize: 35 characters max

Tower (Vertical rectangle)Location: Home / Logout pageCreative: 240w x 400h pxFormat: .gif / .swfSize: 20kb max

Expandable billboardLocation: Home / Logout pageCreative: 251w x 180h px expands to 360w x 400h pxFormat: .swfSize: 30kb max

Sponsorship opporunitiesLocation: Home / Logout pageCreative: dependant on contentFormat: .dependant on content

NEW

NEW

Banner(Leaderboard)

Text adverts

8.6 KB

NEW

Lenovo NotebooksLooking for notebooks & netbooks?Find the right one at kalahari.net.

Leaderboard (Banner)Location: InboxCreative: 728w x 90h pxFormat: .gif / .swfSize: 20kb maxTarget: full demographics

Text advertsLocation: InboxCreative: textSize: 30 char ad title + 70 char ad copyTarget: target groups

* as at the end of November 2010

demographics

13www.webmail.co.za

in my mailbox The mailbox is really the first majorcomponent of the site that createsstickiness.

This is where targeted & direct marketinghappens. Once the subscriber types intheir username & password & logs in,he/she comes to this page to read theirmail.

Adverts are then flighted to themaccording to their interests, needs &demographic profile.

There is no medium in the South Africanmarket that can be as specific andtargeted as Webmail based on thedemographical breakdown.

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Age

Income

Gender

Language

Race

37.7%female

52.2%male

Other3.3%

White12.8%

Indian2.4%

Coloured3.8%

Black45.5%

Asian1.7%

R20K+6.8%

R10 000 -R19 999

9.5%

R5 000 - R9 99912.4%

R2 000 - R4 99910.4%

R0 - R1 99916.2%

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What is your idea of fun with Lenovo? 8.6 KB13 Dec 2010 14:13 pmdirect@webmail.co.za

Direct mailsubject line

Lenovo NotebooksLooking for notebooks & netbooks?Find the right one at kalahari.net. Click through to HTML mailer

Click through to HTML mailer

Mail tag(outgoing mail)

in my mailbox An html mailer is delivered to the user’sinbox. Since all users are opted in, themail is delivered by means of “dropping”the mail in the inbox, thus guaranteeingdelivery.

Whoever your audience , we can cater for you , niched or targeted. As one of the busiest websites in South Africa, it caters for excellent branding opportunities.

All targeting is done via targetedleaderboards, text adverts or targetedmailer campaigns, with the direct mailersshowing huge success within thisenvironment.

(continue)

15www.webmail.co.za

DirectmailLocation: InboxCreative: 760w x unlimted height pxFormat: .htmlSize: 20kb max excluding imagesTarget: full demographics

Mail TagThe graphic appears in HTML mails. The text in text mailsLocation: Sent mailCreative: 468w x 60h px / textFormat: .gifSize: 12kb max / 80 characters

in my mailbox (continue)

Compose TowerLocation: Inbox (Compose page)Creative: 120w x 240h pxFormat: .gif / .swfSize: 12kb maxTarget: user groups

ComposeTower

Lenovo NotebooksLooking for notebooks & netbooks?Find the right one at kalahari.net.

There are now at least 9,5-million mobile wap users (read: mobile web) in the country.

Compared to the estimated 5,7-million traditional desktop internet user, mobile has become a fantastic and accessible advertising space.

Webmail launched a mobile email interface, creating a powerful platform for mobile advertising.

All adverts are scale to the users phone specification.

Mobile homepage notice board

Mobile generic notice board

Mobile text bar

mobile advertising

Location: Home page Creative: 300w x 150h px Size: 15k maxFormat: jpg / gif

Location: Login /Main menuCreative: 300w x 50h px Size: 10k maxFormat: jpg / gif

Location: mail itemsCreative: textFormat: 50 characters

17www.webmail.co.za

Step 1User types in the recipient’s cell number and a message, scrolls over the advertiser’s first advertise-ment and clicks ‘Send SMS’

Step 2User is automatically sent to advertiser’s website or

microsite when they click ‘Send SMS’

Gratis smallbanner Click to

website / microsite

Gratis largebanner

Step 3User interacts with the advertiser’s website and after closing it down the user is shown the advertiser’s second advertisement on the ‘Send another SMS’ page

Step 4User sends the SMS message from the website to the recipient’s cell phone and the recipient receives the message and the advertiser’s 40 character text advertisement

Step 5Click though from url in SMS text to mobi site or mobi-microsite

Hi Jo, meet me at the gym 19:00?

-AD-News on the move! http://m.sowetanlive.co.za

SMS tag line

Click to mobi

Gratis SMS campaign components

18 www.webmail.co.za

gratis smsGratis SMS is a South African service that allows users to send free SMS messages from the website to a targeted audience to any cell phone across any network in exchange for exposure to the advertiser’s advertising.

A typical Gratis campaign consist of various campaign components that utilizes both online and mobile environments.

(see campaign component diagram on opposite page)

first advertisement is displayed on the message pageadvertiser’s website / microsite is automatically opened on 100% yielded once the user clicks ‘send SMS’second advertisement is displayed on the ‘send another SMS’ pagea 49 character text advertisement is sent in the SMS message to the recipientClick though from SMS to mobisite /

Gratis small bannerLocation: SMS compose page Creative: 460w x 90h pxpxFormat: .gif / .swfSize: 20kb maxTarget: age, income, area and gender

Gratis large bannerLocation: SMS sent page Creative: 460w x 400h pxpxFormat: .gif / .swfSize: 50kb maxTarget: age, income, area and gender

SMS tag lineLocation: recipients mobile phoneCreative: textSize: 49 character incl url

Website / Microsite1 page submit page included in cost,otherwise to be Supplied by client or optional extra

Mobisite / Micro-mobi site1 page submit page included in cost,otherwise to be supplied by client or optional extra

We would like to thank you and urge you to contact us when questions arise.

HEAD OFFICE25 West Street, Houghton, Johannesburg

Tel: (011) 628 9700

Cape Town: (021) 442 9100 | Durban: (031) 566 5135 | Pretoria: (012) 665 0366

This document is confidential. It can not be used or shared with any third party without our written permission.

Images may be subject to copyright of the respective companies and /or brands.All images and concepts in this document is for illustrative purpose only.