FPP’s Webinars is one of our fastest-growing services with slots often sold-out months in advance. Offering a cost-effective and convenient solution to meet pre-screened students via

an online presentation at a time and date that works for you, it’s a smart choice.

ABOUTSudy in Sweden is the Government agency promoting

Swedish Higher Education abroad Study in Sweden

attend many of FPP’s in-person Student Fairs around

the world, and host multiple FPP Webinars targeting

different markets.

OBJECTIVEThe objective of this particular webinar was to promote

Sweden as a study destination, and to emphasize the

1000 Masters Programs taught in English.

TARGET MARKETSpanish-speaking Latin America

BEFORE THE WEBINARWe held a test run with the presenters to ensure

smooth communication, network connectivity and

reliability, and familiarity with the platform and its

functions.

WEBINAR PROMOTIONWe set-up the webinar event page, summarizing the

key points that Study in Sweden would be discussing

during the webinar, ie. the USP’s of studying in Sweden.

This was posted online at EduFindMe.com for students

to view and register.

WEBINARS

What is EduFindMe.com? a FPP’s student-facing

website with thousands of institution listings and

2.1 million registered student users.

CASE STUDY

STUDY IN SWEDENThe students that join FPP webinars

are quality students, ensuring a high

conversion rate”.

Jan-Frederic BussDigital Marketing Manager, Study in Sweden

DURING THE WEBINAROn the day of the event, the presenters connected from

Sweden and began a live 30-minute presentation. Useful and

interactive information about applying and studying at

universities in Sweden was provided. After the presentation,

students engaged with presenters in a Q&A session.

A helpful addition to this webinar was a student from the

Dominican Republic, who had studied in Sweden. She

delivered her own presentation, speaking in Spanish, about

her experiences at a Swedish university. This resonated very

well with students.

Due to the sheer volume of students attending and the

number of questions flooding in, Q&A was extended until all

questions had been addressed by presenters.

Presenters answered questions in both English and Spanish,

depending upon whether the Study in Sweden staff member

(in English) or the former student (in Spanish) fielded the

question. A bilingual Q&A created a positive dynamic and

kept students engaged and on their toes.

Huh!! 940,000 Latin American students?! That can’t be right. It is. FPP holds over 50 Student Fairs in Latin

America annually (including those for the Canadian,

Australian and New Zealand Governments), attended

by over 130,000 students. Since all attending students

must register online in advance, our student database

invited to participate in the Webinars is immense,

unmatched and focused on studying-abroad.

Sending a mass email to FPP’s database of students

in Latin America – 940,000 opt-in students

Social media with posts on the Edu.FindMe.com’s

Facebook page (with 1.8 million likes and counting),

Instagram and Twitter.

Repeated email blasts to the Latin American

database, and boosted social media posts in the weeks

preceding the webinar.

All promotion pushed students to Study in

Sweden’s webinar summary and registration page.

Registered students were sent subsequent emails

to remind them of the webinar and log-in procedures.

PROMOTION INCLUDED

1. Sending a mass email to FPP’s database of students in Latin

America – 940,000 opt-in students

2. Social media with posts on the Edu.FindMe.com’s Facebook

page (with 1.8 million likes and counting), Instagram and Twitter.

3. Repeated email blasts to the Latin American database, and

boosted social media posts in the weeks preceding the webinar.

4. All promotion pushed students to Study in Sweden’s

webinar summary and registration page.

5. Registered students were sent subsequent emails to

remind them of the webinar and log-in procedures.

Having a former or current student present with you

is always encouraged. FPP staff filter the questions,

removing repeated or unnecessary questions, and

push to the presenters to answer in real-time.

PROMOTION INCLUDED

1

2

3

4

5

AFTER THE WEBINARAll attending students became a ‘lead’ for Study in Sweden. This means

the profiles and contact details of all students were visible in their FPP

Client Area. The students could be contacted through FPP’s platform

directly, or downloaded by Study in Sweden and imported into their own

CRM or preferred messaging system. These students remain in their Client

Area indefinitely.

The webinar was recorded and posted the following day in the Webinar

section of EduFindMe.com where it will remain, to be searched for and

viewed by students at any time. We contacted students that registered

but did not attend the webinar, inviting them to watch the recording. This

generated many more ‘leads’ in a short period of time.

Attending students are kept in your FPP

Client Area to be messaged directly, and/or

downloaded and imported into your own

CRM.

Students that watch the recording at any

time in the future are added to your Client

Area, with an emailed notification sent to

you, enabling quick follow-up of interested

and engaged students.

1.598

358attended the webinar

22.5%attendance rate

1.240

FPP EDU Media - North America

9550 S. Eastern Avenue

Las Vegas, 89123, Nevada

USA

+1.800.377.8736

FPP EDU Media - Europe

Carrick House

49 Fitzwilliam Square,

Dublin 2, Ireland

Manchester – +44.203.514.1499

Barcelona – +34.932.201.699

FPP EDU Media - South America

Rua Artur de Azevedo, 281

Sao Paulo, 05404-010, SP

Brazil

Sao Paulo – +55.11.3230.1290

Mexico City – +52.55.4170.3810

We have been using FPP’s

webinars to inform students what

it is like to study in Sweden. The

collaboration with the FPP team

is great and they ensure that we

always have a high number of

sign-ups for our webinars.

Moreover, the students that

joined our webinars are quality

students, ensuring a high

conversion rate. This means,

many of the students that joined

one of our FPP webinars also

ended up being admitted to

study in Sweden.”

Jan-Frederic BussDigital Marketing Manager, Study in Sweden

RESULTS

students missed the webinar but were contacted and sent a link to view the recording in their own time

students registered for the webinar