webinar: select the right web cms in 2016

Tony Byrne Founder

Selecting the Right Web CMS in 2016

Exposing the real weaknesses and strengths of Digital Workplace and Digital Marketing technology products

Copyright © 2016 Real Story Group www.realstorygroup.com

RSG: A Different Kind of Analyst Firm

Analyze weaknesses and strengths of the tools....and vendors

Advise and mentor on successful technology selection

Benchmark your digital effectiveness


RSG Research Areas: Digital Workplace & Marketing Technologies

We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.


One Way to Select a Vendor

GEEKS MYSTICS

LOSERS POSERS

h/t Martin White – intranetfocus.com


Don’t let it come down to this....


Agenda

1.  Complexity spectrum 2.  Fragmented marketplace 3.  Usability and Architecture 4.  The wrong way to select 5.  The right way to select

6

Key Topics…


Products vs. Platforms

Platforms Products

More Less

Costly Functionally Rich

Complex

Time to Deploy

Platforms: Developers can make custom applications Products: They do certain things well right away


Where Complexity Fails…

8

Source: realstorygroup.com/RealScore


Pla

tform

s

Pro

duct

s

Upper-Range Platforms

Mid-Range Platforms/

Mid-Range Products

Simpler Products

Legacy Platforms


Complicated Rules / Targeting Engines

10


Complicated UX

11


The Case for Headless

12

Key Issues •  Content in Applications •  Content in Channels •  Content in Devices •  Where Used? •  Preview & Simulation? •  Experience Syndication?


Four Traditional Approaches to Evaluation

1.

2.

3.

4.


Build (an interdisciplinary) Selection Team


It’s all about “fit”

Scenario Fit

Technology Fit

Partner Fit

Value Fit


Features and Functions in WCXM


“Checklist RFPs”


Testable Narratives

Part Science, Part Art….


Testable process

Test via scenarios

in RFP

Test via custom demos

Test via head-to-

head pilots


Whose Cloud?

20


15 Years of Hard-hitting Research

21

Real Story Group’s Web Content & Experience Management (Web CMS) research critically evaluates strengths and weaknesses of 36 WCM options. •  Learn the real weaknesses of the

leading tools

•  Avoid common pitfalls & negotiate a good price

•  Download the reviews in minutes

-- get the right shortlist in hours

•  Sample at www.realscore.com/Excerpt


Are You Ready?

22

Source: realstorygroup.com/RealScore


Don’t let it come down to this....


Stay in Touch…

[email protected] www.linkedin.com/in/tonybyrne1

#RSGWebinar