Real Time is Right Now:Mobile Store Field Work

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A Webinar for NARMS

Bob BahramipourVP, Business Development at Gigwalk

The Numbers on Mobile – 2011 to 2012

No doubt about it, mobility is no longer the future – it’s the now.

Mobility is changing the way work is done.

Fortunately, there is a lot of demand for temp workers

The Time is Ripe for a Disruption

• 63% of workers work at multiple locations throughout the week.

• 71% of workers are not engaged

• Customers using mobile retail audits save $20,000 per year in recruitment fees

• CPG company achieved 150% improved data accuracy and 30% time-efficiency gains using mobile for their retail audits

Sources: Forrester, Demystifying Mobile Workforce June 2011, Gallup, 2012 Gigwalk network statistics, 2012

What is Mobile Store Field Work?

Recruiting, managing, communicating with and paying store auditors directly through their mobile devices. Some of the jobs include:

Merchandising

Audits

Product Demos/Sampling

Mystery Shops

MerchandisingIs my promotional display set up correctly?

Problem: Getting accurate verified data

Traditional methods: Difficult to guarantee the results of the work, including location and accuracy

Mobile Merchandising: Verify the location and time that the work

was completed using mobile geo-location technology and

time stamps

“Location Card” – where was your shopper when they did the shop.

Product Demos/SamplingDo my customers understand how to use the product?

Problem: Lack of flexibility to adapt to changes and problems

Traditional Demos: Difficult to communicate last-minute

changes or questions

Mobile: Communicate questions and changes directly through

shopper’s phones through instant message tools

AuditsWhat does my product look like on the shelf?

Problem: Audits take too long to respond quickly to sales changes

Traditional Audits: Mobilizing a team of auditors take weeks,

making it difficult to respond to short-term fluctuations in sale

within individual retail channels

Mobile Shops: mobilize auditors and start receiving data in as

little as a few hours

Mystery ShopsAre all my retail locations across the country up to

standard?Problem: Filling in gaps in shopper coverage

Traditional Shops: Compete for attention with thousands of other jobs on job boards and classifieds

Mobile Shops: Augment your shopper workforce by

recruiting from people who live in that area. Jobs are sent directly to their smartphones

What Mobile Retail Services are Not

A Replacement for Retail service firmsHundreds of retail service firms use mobile

audits as a toolbox to get more reliable data, faster

An Analytics ServiceMobile is a tool for recruitment,

management and payment.

As associate members of NARMs, Mobile Retail Services providers are here to provide a service for retail service companies

How Does it Work?

Step 1.) “Post” the work you need done

Step 2.) Information is transmitted directly to your shoppers’ phones

Step 3.) Choose who does the shop

Step 4.) Manage your worker as needed

Step 5.) Work is delivered directly to your computer

ExecutionTwo Options – Build your own, or use an established

marketplace

Building a Technology Solution Using an established marketplace

Pros:•Customized for specific needs•Method of mobilizing your current field

Pros:•Technology already exists and is ready for use•Includes an established workforce to recruit from and train•Simple to onboard current team members•Flexibility with who does work

Cons:•Significant expense, both initial and recurring•Technology becomes obsolete quickly•No simple way to recruit new workers

Cons:•Not customized, but adaptable

What Features to Look For?

Accuracy

• Time and location tracking technology for consistent, reliable results

• Management tools – Should allow you to bring your own team on board, and recruit new workers

• Liquidity– High-quality workers available anywhere you have stores

• Control – Give you the level of control you desire

Speed

Verification

Flexibility

Bob Bahramipourbob@gigwalk.comwww.gigwalk.com