Claiming Your Google+ Local Profile

A Local Search Webinar Presented by UBL, September 10, 2012

Welcome from UBL

Charlotte, NC

What is claiming? Why it is important?

What profiles should be claimed?

Evolution of Google+ Local

How to claim your profile in Google?

How UBL claims profiles for its partners

Today’s Agenda

Owner verified business listing

Locked down with username and password

True ownership and control of your profile

What Is Claiming?

Data Aggregators

Verified Listings Favor Your Info

Merchants

Google Users Third Party Sources

Why Is Claiming Important?

What Profiles Should Be Claimed?

Evolution of Google + Local

A Lot Has Changed in 8 Years!

Google Local 2004

Google Maps 2006

Google Places 2010

Google+ 2011

Google+ Local 2012

How to Claim Google + Local

1. Create a Google account / profile / pages2. Initiate verification process3. Complete verification process4. Complete profile5. Maintain profile

How UBL Claims Profiles for Partners

1. Follows same process, but introduces efficiency and scalability

2. Uses software to automate repetitive tasks

3. Stays on top of changing requirements

4. Dedicated Business Profile Management Team focused only on this

UBL Premium Features Claimed Profiles

Includes UBL Core Distribution Includes UBL Direct Includes claiming of: Google Bing Yahoo Foursquare Facebook Twitter

Includes Reporting

Contact sales@ubl.org to learn more about this package!

UBL Claiming Team Steps

1. Do our homework

2. Set expectations with the customer

3. Create the appropriate profiles or update the current public listings

4. Communicate to customer on where participation is needed

5. Assist with verification steps

6. Provide UBL partner with completion report when finished

1. Do Our Homework

2. Set Expectations with Customer

3. Create and Update Profiles

4. Explain Where We Need Participation

5. Assist with Verification Steps

UBL calls location on behalf of agency

Any support needs are passed back to agency

6. Send Completion Report

REPORT

UBL Claiming Advantages

What is claiming? Why it is important?- Locked down, owner verified

What profiles should be claimed?- Google… with so many more…

Evolution of Google+ Local- Many changes, still evolving

How to claim your profile in Google?- Direct between business and Google

How UBL claims profiles for its partners- Business Profile Manager software

Wrap Up

Thank you!Open Q&A

To learn, more contact

sales@ubl.org or visit UBL.org and click

Partner Programs to join our reseller mailing list