webinar: getting the anywhere net

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Getting the Anywhere Net

Carl Howe, director, Anywhere Consumer Research

Chris Collins, senior analyst, Anywhere Consumer Research

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009Getting the Anywhere Net

Who Is Yankee Group?

• The first independent research firm trusted for nearly 40 years

• Focused exclusively on Anywhere


• A common network

• Broadband demand

• Wireless ubiquity

These are forming the

Anywhere Network


Anywhere: The Largest Technology Change of Our Lifetimes

New kinds of consumers

New kinds of connections

New kinds of devices

New ecosystems


To Help, We Moved to a Question Framework for Our Research

Anywhere Network Framework Questions

1. What technologies and architectures build and power the Anywhere Network?

2. What are the economics of the Anywhere Network?

Anywhere Enterprise Framework Questions

1. How will the Anywhere Network transform the enterprise and its workforce, partners and customers?

2. How will the Anywhere

Network transform

enterprise IT, and what

impact will that have on

the Anywhere Network?

Anywhere Consumer Framework Questions

1. How do consumers connect to the Anywhere Network wherever they are?

2. How will connectivity

transform consumers,

and how will their

experiences transform

the Anywhere Network?


Today’s Big Questions

• How will consumer access evolve over the next five years?

• Why is this evolution happening?

• How will these trends bring consumers closer to Anywhere experiences?


Theme

Anywhere access will blend wired and wireless

networks


networks


Mobility Is Changing Access


Asia-Pacific Boasts 1.7 Billion Connections, Almost Half of Global Lines


Europe, the Middle East and Africa Have 1.4 Billion Lines


Wireless Dominates in Latin American Access


North America Ranks Highest in Wired Connectivity, but Lowest in Total Lines


Wireless Broadband Growth Is Greater Than Wired


Why Is This Evolution Happening?

• Shifting industry dynamics

– New entrants

– All-you-can-eat service plans

– Bundled offerings

• New consumer behaviors

– Substitution due to economics

– Content creation as well as consumption

– Homegrown Anywhere behavior

• Wireless network economics

– Spans hostile terrain easily

– Costs less to install

– Captures customers more quickly


Wireless Growth Is Driving Countries Past the Anywhere Tipping Point


How Will These Trends Bring Consumers Closer to Anywhere Experiences?


Anywhere Blends the Best of Wired and Wireless


No Single Network Has Everything Consumers Want


Anywhere Networks Will Ultimately Become a Seamless Experience


Consumer Access will grow to nearly $1 trillion by 2012

• Many devices

• Many revenue models

• Smarter and more flexible media

• A wealth of bundling opportunities


Theme


networks


networks


Who Will Be Affected?

• Carriers

• Carrier providers

• Consumer electronics


Summary

• Access worldwide is still booming

• Wireless is blazing the trail to the Anywhere Network

• Anywhere access will blend wired and wireless networks

• Global access will approach a $1 trillion market by 2012


Questions and Answers

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Thank You!

Carl Howe, director, Anywhere Consumer Research, [email protected]

Chris Collins, senior analyst, Anywhere Consumer Research

[email protected]

For upcoming webinars, please visit our Web site:

www.yankeegroup.com

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