webinar: 2016 digital vendor map: what does it mean?
TRANSCRIPT
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2016 Vendor Map
Exposing the real weaknesses and strengths of Digital Workplace and Marketing Technologies
July 13, 2016
www.realstorygroup.com
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Join Real Story Group at DX Summit 2016!
Workshop: The Right Way to Select Digital Experience Technology
Session: What Would a Real Quadrant Look Like?
When: November 14-16 Where: Chicago, IL Early Bird Registration is open! Save $300 at www.dxsummit.com/2016
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Copyright © 2016 Real Story Group www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses and strengths of the tools....and vendors
Advise and mentor on successful technology selection
Benchmark your digital effectiveness
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Copyright © 2016 Real Story Group www.realstorygroup.com
RSG Research Areas: Digital Workplace & Marketing Technologies
We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
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Copyright © 2016 Real Story Group
What Real Independence Looks Like
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PLUS ÇA CHANGE…
Agenda
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Copyright © 2016 Real Story Group
VendorMap
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The City Center
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Copyright © 2016 Real Story Group
VendorMap
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Overarching Themes
• Center vs. Periphery – Suite vs. Best of Breed – New vs Old – Product vs. Platforms – Cloud-native vs. Cloudable
• Pervasive Fragmentation – This is not a bad thing! – Major regional differences – Substantial model variation
• Licensing • Channel • Tenancy / Hosting / Services
• Boundary Overlap – Also not inherently a bad thing… – But as a customer you need to be careful
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WCM: Innovation and Change
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DAM: The Marketers Cometh
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Campaign and Lead Mgmt: Untapped Potential
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Copyright © 2016 Real Story Group
Social-Collab: Moving Away from Platforms
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Portals: Still Relevant?
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ECM: Persistent Need; New Approaches
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THE RIGHT WAY TO DECIDE
Agenda
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Strategic Alternatives
Core Platform
Svc Svc
Service
Service
Service
1) Platform Alignment 2) Best of Breed
• Pros and Cons to both approaches • The ideal is likely a hybrid of the two
Major Platform
3rd-party
add-on
3rd-party
add-on
Service
Service
Service
Service
Service
Service
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One Way to Select a Vendor
GEEKS MYSTICS
LOSERS POSERS
h/t Martin White – intranetfocus.com
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Agile Approach
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Agile = • Team-based • Test-oriented • Hands-on • Iterative
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Stay in Touch…
[email protected] linkedin.com/in/tonybyrne1 realstorygroup.com/Excerpt