efolder webinar, smart money: five secrets to getting more vendor mdf
DESCRIPTION
Join eFolder partner Lloyd Wolf, from Wolf Consulting, as he shares his secrets on how to win more vendor MDF. Growing a managed service provider requires strong partnerships with vendors. MDF is a part of that equation. Lloyd shares how he transformed his marketing approach with vendor MDF.TRANSCRIPT
© 2013 eFolder, Inc. All Right Reserved.1
MDF: Before and After
$01989-2011 2012
Website, SEO,
Google AdWords
Lead genMDF
Own budget
Own budget
$14k
$16k
$31k
$62k
Smart Money: Five Secrets to Getting More Vendor MDF
Ted HulsyVP of Marketing, [email protected]
Lloyd WolfPresident and CEO, Wolf Consultingwww.WolfConsulting.com
© 2013 eFolder, Inc. All Right Reserved.3
Agenda
• Introductions• Five Secrets, plus a few more• Discussion• eFolder Partner Offer
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Partner Expert: Lloyd Wolf
© 2013 eFolder, Inc. All Right Reserved.5
MDF: Before and After
$01989-2011 2012
Website, SEO,
Google AdWords
Lead genMDF
Own budget
Own budget
$14k
$16k
$31k
$62k
© 2011 eFolder, Inc. All Right Reserved.6
1. Pick your lead horses
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Key Partners
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2. Master the One Page Memo
If it can’t be summarized in one page, it is probably not worth doing.
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3. Multi-vendor Solutions and Funding
$ $ $
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4. Write down and communicate the results
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5. Build Your Own Brand First
… but connect the dots for the vendor with revenue growth on their product lines.
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6. Ask for more until you are embarrassed
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7. Even better, “plan” don’t “ask”
Plan ahead with your best vendor partners.
Get in an annual or quarterly rhythm to “institutionalize” funding.
Get more than your fair share consistently.
© 2013 eFolder, Inc. All Right Reserved.14
eFolder Partner MDF Offer
• Start using MDF today
• Existing Partners:– One page MDF request:
• https://www.surveymonkey.com/s/efoldermdf
• New Partners:– www.efolder.net/join
© 2013 eFolder, Inc. All Right Reserved.15
Keep in Touch
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