webcongress miami 2016 - perry monaco - linked-in
TRANSCRIPT
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467+ MILLION MEMBERS 61 million senior influencers 40 million decions makers 11 million opinion leaders 7 million C-level execs 3 million MBA graduates
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8 WAYS TO TAP INTO LINKEDIN 1. Your Company Page 2. Affiliate Pages 3. Long-Form Posts 4. Slideshare Content 5. Sponsored Content 6. Sponsored InMail 7. LinkedIn Display Ads 8. LinkedIn Dynamic Ads
Add a professional photo
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More views with a profile photo than without
9x more connection requests
21x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 13
Draft a compelling summary
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Focus on career accomplishments and aspirations
Recommend 40 words or more
Include keywords – not buzzwords
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For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.
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HOW TO QUANTIFY • Understand the content and
topics that resonate with your audience
• Measure the effectiveness of your content-based campaigns
• Benchmark your program success
• See how you stack up against your competition
• Rank your brank with a comprehensive score
The most relevant professional news and knowledge
Pulse Influencers & Publishing
Groups SlideShare
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Helping you grow and engage your network
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Sharing updates vs. publishing posts
Share links, articles, images, quotes or anything else your followers might
be interested in
Deeply explore topics that matter to you, then watch the comments to see your
impact
UPDATES PUBLISHING
Publishing on LinkedIn
Becomes part of your profile
Gets shared with your network
Reaches the largest group of professionals
ever assembled
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Resources
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Marketer’s Guide: goo.gl/YJwZ7Y help.linkedin.com linkedin.com/learning slideshare.net opportunity.linkedin.com/imagine