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    7th International Scientific Conference on Production Engineering

    DEVELOPMENT AND MODERNIZATION OF PRODUCTION

    Edited by: I.Karabegovic, V. Dolecek, M. Jurkovic 1

    University of Bihac, Faculty of Technical Engineering

    WEB 2.0 SERVICES AND THEIR WIDESPREAD APPLICATION

    Amel Dani*, Jasmin osi***University of Biha, Faculty of Technical Engineering [email protected]

    ** Ministry of Internal Affairs of Una-Sana canton,[email protected]

    Keywords: Web 2.0, Business, Application

    ABSTRACT:

    Since its first appearance in year 2004 and up to today, the concept of Web 2.0 services has found a

    wide variety of applications in almost every field of social life. The innovations it introduced, which

    include interactivity with the user and the ability to adjust and modify the contents on behalf of theuser, have become the basic framework for the majority of applications and web services which are

    being developed for different kinds of use.Within this paper the authors will give an overview of the web technologies and web 2.0 servicesimplemented in e-learning, e-government as well as e-business and in everyday use in business

    dealings.

    1. INTRODUCTION

    Ever since year 2006, the Web 2.0 services have been taking over every field of social life on theInternet. The application of web 2.0 services introduces certain changes in business in terms of

    increased productivity of the employees, establishing easier communication and availability betweenbusiness partners and providing greater transparency in the dealings of the company. The fundamentaldifferences that Web 2.0 had brought were dynamic web pages and user interactivity with the

    underlying services enabling transaction and active communication with the contents on the web.These services are most often used in the following areas:

    E-education, e-learning E-tourism E-government Social life

    In the following outlines the authors will give an overview of the web technologies and web 2.0services implemented in e-learning, e-government as well as e-business and in everyday use inbusiness dealings and social networks.

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    2. ABOUT WEB 2.0 SERVICES

    Web 2.0 first appeared in the late 2004 and became more popular in the beginning of 2006 [1]. Thepower of Web 2.0 services is interactivity, which includes the ability of the user to actively participatein the sessions, to upload files to the Internet, to shop online, take online courses etc. The fundamentaldifference brought by Web 2.0 is the interactivity between users and services which gives the

    possibility to actively exchange and communicate the contents on the web. In contrast with thestandard offline PC platforms, here the Internet itself plays the role of a platform. Instead of runningprograms and applications locally on the client machine (the users computer), web applications arerun on servers, i.e. Internet environment, using web browsers. Thus the contents adjust themselves tothe needs of the users which has been the basic drawback of the traditional Web 1.0.

    Figure 1.Meme map of a WEB 2.0 service[1]

    The revolution started with Googles AJAX [9] and its services such as google maps, orkut, gmail,while in the year 2008 the best Web 2.0 applications were flickr, meebo, google doc, google calendar,

    zoho, picasa and of course facebook and myspace[10]. With passing of time the other vendors havealso moved their applications from desktop to the Internet where they run in different environmentssuch as Adobe Flash, Google Web Toolkit, JavaFX, Open Laszlo, Microsoft SilverLight etc.

    2. APPLICATION OF WEB 2.0 SERVICES

    Ever since they first appeared, Web 2.0 services have found great use in many fields of social life.The possibilities for the application of these services are numerous from e-government,

    entertainment, business applications, e-education, e-tourism and even e-industry.In the following outlines the authors will give an overview of the implementation of these services ineducation, tourism and governmental institutions.

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    3.1. E-Education

    A great number of Universities and high school establishments in the world have developed e-education or distance learning platforms. Behind these platforms are often hidden some web 2.0services such as moodle, weblog, Wikipedia, different kinds of forums, chats and even youtube andpodcasts.

    There are many definitions of e-education or e-learning. We can say that e-education implies learningwith the use of digital utilities and digital contents [2].There are several platforms for e-learning and the best known are Moodle, Carolina, BlackBoard,dotLRN etc.LMS (Learning Management Services) are usually platforms with integrated web services that aremost often used in e-education. There are roughly two groups of these services: synchronized andasynchronous. Asynchronous web services that are greatly used for spreading of knowledge are

    services in which information is transmitted at different timeframes, i.e. without any defined short-term time intervals that have to be obeyed. This means that when a user sends a request to a service,he has to wait for a response which can arrive at some later moment in time. Typical representationsof this kind of services are email communication, forums, quizzes, texts and documents that can be

    downloaded from the Internet etc.

    Figure 2. (Learning Management System) Moodle

    With synchronized communication, i.e. communication that happens instantly or over a very short

    time interval, a client gets a response immediately. Web services mostly used with this kind ofcommunication are video conferences, chats, simultaneous messaging online meetings, electronicboards and screen sharing. With synchronized activities all parties involved should participate

    simultaneously [3].When using these learning platforms, classes are given in a way that all the materials that are needed

    and prepared for the students are distributed electronically, while the consultations and contacts face-

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    to-face with the professors are made through web 2.0 services, e-mail, chat, video conferences or

    forums.Students are usually given a certain task to fulfill until a predetermined deadline, when they upload

    their homework to the LMS, and they are able to revise the knowledge they had accumulated duringthe previous lessons through quizzes and similar tests.

    3.2. Tourism 2.0

    The web has been, for a long time now, one of the main promoters of tourism. In the previous edition(Web 1.0) every touristic destination offered certain online services but everything was presented asstatic web pages with photo galleries and some video content.With the development of Web 2.0 services, tourism got a new dimension. The web has becomedynamic and the level, as well as the spectrum of services got broadened. Today all major touristic

    agencies worldwide offer all their services online. The need to physically visit an agency has becomeobsolete, as well as the need to collect and review various brochures and printed offers.Users of these services can now through specialized web portals choose the destination that they wantto travel to, the level (quality) of services according to their needs (rating of the hotel in which theyre

    going to stay, what kind of food and beverages they like or dislike and in which class and travelcompany they would like to travel with).A new dimension to the experience is added by the visually appealing appearance that tourists get

    while theyre browsing through the site, and they surely wont turn down the offer after such apersuasive presentation.

    Figure 3. Web portal www.adriatic.hr

    For example, through Googles web service google maps on some touristic agencys web site, we canget a geographical map of the town in which we want to find a certain hotel, and the complete

    roadmap plotted from the location of departure to the destination, together with the information aboutthe shortest route, fastest route, the ability to calculate travel expenses depending on the type oftransportation. In case we decide to travel by an airplane we have special offers for online reservation

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    (of much cheaper tickets) and the possibility to pay online using web services and safe transactions

    (through encrypted channels).On the Figure 3 we see a web portal composed of a multitude of web services. The best known web

    services used in the field of tourism are Wikimapia, Flickr and Yahoo Traveler [7].

    3.3. E-Governance

    There are many definitions of e-governance. While theyre all essentially the same, they differ onlydepending on the point of view. The various aspects of e-governance could be those of the consumers,of the State, technologies or businesses. One of the definitions is The term e-Governance refers tothe use of information technologies (e.g. WAN, Internet, mobile computing) by a public governanceestablishment which has a power to change relationships with the citizens, companies and otherbranches of public governance (ministries , agencies) [4]. Web 2.0 services found their place in e-

    Governance very quickly.Taking in consideration the fact that the Internet has long ago found its place in the homes of thecitizens of the world, conditions were met for States to establish a way of offering services online.Over a billion people in the world use the Internet nowadays. The percentage of population using

    Internet in BiH is 33% - over a million [5], while that percentage in the world is much bigger: from34 million in France to 180 million users in China [6].The idea behind e-Governance or electronic governance is to enable the state to offer its services to its

    citizens over the Internet. In other words, this means that the citizens would be able to renew thevalidity period of their documents (ID, drivers license, etc), request the issuing of their birth or

    marriage certificates and to vote online.Many countries from EU as well as from other highly developed countries of the world like the USA,Japan and even China and India, have made a huge step forward in developing of these services.

    Great Britain is the leading country in the EU that implements this kind of services available to itscitizens 24 hours a day[11].

    These services are integrated into a public portal where theyre sorted up and divided according todifferent areas of interest of the citizens. Services intended for education, citizenship issues, travellingand information about particular countries are found on one part of the portal, while on the other side

    we find services intended for youth, family, children, elderly people etc.In case a service is found on another governmental web site, theres a clearly visible link to it.

    The citizens can find any necessary information in every moment and through these services they canfulfill their citizen rights, get a necessary document, and accomplish their obligations withoutunnecessary visits to governmental institutions, waiting in lines and wasting time.

    In a majority of countries, on many public places there are public Internet access points for thosecitizens that dont have access to the Internet at home, where they can accomplish all the tasks theywould normally have to accomplish by visiting some governmental institutions.

    Some institutions also offer online help-desk services where they can communicate with citizens whohave particular requests or arent apt in using these services directly using synchronous services.For over three years Web 2.0 services have been the underlying framework for these services in manyhighly developed countries of the world.

    3.4. Social Life

    In our recent history we are witnessing a new phenomenon social networks with ever increasingnumber of users. It is simply an astonishing fact that Facebook has over 200 million registered users[8]. Social networks were invented as a way for friends and family to stay in touch with each other

    wherever they find themselves, sharing photographs, experiences, videos etc. But today, the idea ofsocial networks outgrows these primary goals. The development and the influence of social networksupon society, has become ever more important in everyday life. Reshaping of the public repute,creation of interest groups which cross territorial boundaries, are todays reality of social networks.The influence that these new activities have on everyday life is still greatly undiscovered.

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    3. CONCLUSION

    The application of web 2.0 services introduces certain changes in business in terms of increased

    productivity of the employees, establishing easier communication and availability between businesspartners and providing greater transparency in the dealings of the company, but it also comes withcertain risks and restrictions which demand controlled use of these services.New forms of communication achieved with Web 2.0 give us new possibilities of use of informationand communication technologies in all fields of human intervention. It is clear that the influence ofthese new technologies has caused a transfer of software development from desktop to the web andthe creation of web services that are replacing traditional desktop applications. This approach has

    several advantages, some of which were mentioned in this paper. Looking at these advantages we canmake a simple conclusion that every institution, company or individual, should consider the effects ofusing Web 2.0 services in their activity or business, which are both useful and risky.

    4. REFERENCES

    [1] O'reilly, T., What is web 2.0: design patterns and business models for the next generation ofsoftware, O'Reilly Radar, Sept. 2005,http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html[2] N.Mark, E-learning in Context , http://akoaotearoa.ac.nz/sites/default/files/ng/group-661/n877-1---e-learning-in-context.pdf[3] CarNet, Referealni Centar, Metodika i komunikacija e-obrazovanja,

    http://wwww.carnet.hr/referalni/obrazovni/mkod/metodika/sinasin?CARNetweb=e69abce4883c404e9c59837c36d0795b[4] Radivojevi M., E-uprava od vizije do implementacije, Sarajevo/Banjaluka, 2007[5] Regulatorna Agencija za komunikacije BiH , www.cra.ba[6] ComScore, Press and Events, http://www.comscore.com/Press_Events

    [7] Micro Persuasion, The web 2.0 Impact,http://www.micropersuasion.com/2007/02/web_20s_impact_.html

    [8] http://www.facebook.com/press/info.php?statistics [9] http://en.wikipedia.org/wiki/Ajax_(programming)

    [10] http://www.webware.com/html/ww/100/2008/winners.html [11] http://www.direct.gov.uk