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Hydration project Communications Plan
Nisha Duggal – Communications and Engagement Manager
“Working together to deliver excellent and sustainable healthcare”
Summary
The purpose of the hydration campaign is to raise awareness publically, with the aim to reduce UTIs and E.Coli Bacteria infections.
The campaign aims to target anyone, but mainly over 65s.
The campaign; Water keeps you well, will launch in August.
Communications aim
To raise awareness of good hydration To raise awareness of good hygiene To reduce the number of urinary tract infections To keep people safe in the sun over the summer and throughout the year
Key messages
Good hydration keeps us healthy and reduces the risk of a urinary tract infection Good hygiene can keep us healthy and reduce the risk of infection Good hydration in the sun is important Antibiotics are not always necessary for a urinary tract infection
CCG spokesperson
Dr Anant Sachdev, East Berkshire CCG Urology Lead
Jo Greengrass
Sarah Bellars
Communication methods
To share the messages we will use our existing channels to communicate to our stakeholders. Existing channels include:
CCG Websiteo News item
Facebook and Twitter GP Bulletin message PPG bulletin message Partner channels
o Tag partners in social media messages so they can retweet and share the details Internal staff message
o Weekly staff emailo Update staff intranet
“Working together to deliver excellent and sustainable healthcare”
o Staff to update signatures to include Instagram account name
Appendix 1 provides the key messages for the above channels.
We will also use this campaign to launch the CCGs new Instagram account.
Activity plan
Action Who DateDevelop materials to use on social media
Nisha 19.07.2019
Write press release Nisha 24.07.2019Launch Nisha 5.08.2019Instagram launch Nisha 5.08.2019Post launch analyse social media analytics
Nisha 5.09.2019
Measuring impact
The success of the campaign could be measured in the following ways:
Monitoring the interaction of social media posts Creating a quiz to go on social media around the topics discussed Reviewing antimicrobial prescribing for urinary tract infections to see if there has been a
decrease A reduction in reported E.coli infections
“Working together to deliver excellent and sustainable healthcare”
Appendix 1: Key messages #Waterkeepsyouwell
The below are some of the key messages. A full schedule of social media messages has also been developed.
Getting the right amount of water can make a difference to the way we feel, think and function #waterkeepsyouwell
Did you know the human body is made up of roughly 2/3 water, and it’s a good idea to keep it that way. Make sure you stay hydrated #waterkeepsyouwell
Hot weather is great for getting out in the sun, but it can be tough for older people and those with long term health conditions. Make sure you check in on friends, neighbours and family members. It’s a great excuse for a cold drink and catch-up #waterkeepsyouwell
Remember to check in on elderly friends and relatives in the summer and ensure they are drinking enough water. #waterkeepsyouwell -https://www.youtube.com/watch?v=N8LaeOGSPjM&list=PLWVg00myqsFZOBg7CSFeqGPRurVrppYWP&index=2
Feeling thirsty, dizzy or lightheaded are just some of the symptoms of dehydration and can be more common in the warmer weather. Make sure you and the people you care for are drinking enough water each day #Waterkeepsyouwell
Appendix 2: Social media messages and images
Target audience Message
Young people - festival goers
With festival season in full swing, remember to stay hydrated #waterkeepsyouwell
Staying hydrated is important at a festival - don’t forget to drink regularly throughout the day #waterkeepsyouwell
Going to a festival? Make sure you have fun whatever the weather by drinking plenty of cold drinks and foods that have high water content #waterkeepsyouwell
Think hydration this summer especially if you're going to a festival #waterkeepsyouwell
Parents with young children
6-8 cups/mugs of fluid is the ideal daily amount for a child – the amount per cup depends on the child’s age. Water is best – milk/sugar free diluting juice are good too.
“Working together to deliver excellent and sustainable healthcare”
Babies and children need to drink plenty of fluids to avoid becoming dehydrated - get creative #keephydrated #waterkeepsyouwell
Active kids can become dehydrated, so help them to replace lost fluids: 6-8 cups/mugs of fluid is ideal #waterkeepsyouwell
Getting the right amount of water can make a difference to the way we feel, think and function #waterkeepsyouwell
Check out the pee chart...you should drink enough during the day so that your pee is a pale clear colour
Water is best, but milk sugar free diluting juice and water rich fruit are all great sources of hydration for children #waterkeepsyouwell
Children who don’t consume enough fluid may suffer headaches, poor concentration, low energy, dizziness, constipation and urinary tract infections. #waterkeepsyouwell
General Hot weather is great for getting out in the sun, but it can be tough for older people and those with long term health conditions. Make sure you check in on friends, neighbours and family members. It’s a great excuse for a cold drink and catch-up #HelpUsHelpYou
Ever thought about how much water you should drink? You should drink between 1.5 - 2litres of water a day…that’s around 8-10 glasses
Did you know the human body is made up of roughly 2/3 water,and it’s a good idea to keep it that way. Make sure you stay hydrated #waterkeepsyouwell
What happens if you don't drink enough water? You'll become dehydrated. #waterkeepsyouwell
Babies, kids and older people are most at risk from dehydration, so make sure you're looking out for them #waterhelpsyoukeepwell
Good hydration keeps us healthy and reduces the risk of a urinary tract infection
Ensure you stay properly hydrated in the hot weather. Information on dehydration here (link to website)
“Working together to deliver excellent and sustainable healthcare”
Don't get caught out by dehydration…make sure you drink plenty of water #waterhelpsyoukeepwell
Keep yourself and your family well this summer by drinking plenty of water #waterkeepsyouwell
Have you had enough water today? #waterkeepsyouwell
Hydration tip - out and about over the summer? Keep a cup/reusable water bottle to hand
Remember to check in on elderly friends and relatives in the summer and ensure they are drinking enough water. #waterkeepsyouwell - LINK TO YOUTUBE VIDEO https://www.youtube.com/watch?v=N8LaeOGSPjM&list=PLWVg00myqsFZOBg7CSFeqGPRurVrppYWP&index=2
You should drink plenty of fluids such as water, diluted squash and fruit juice to stay hydrated. The key is to drink regularly throughout the day (at least 6-8 mugs).
If you're active, or if the weather is particularly hot, there's a greater risk that you will become dehydrated. To stay hydrated, you should increase your fluid intake.
Feeling thirsty, dizzy or lightheaded are just some of the symptoms of dehydration and can be more common in the warmer weather. Make sure you and the people you care for are drinking enough water each day #Waterkeepsyouwell
#Waterkeepsmewell but can I drink anything else? YES! You can have tea, sugar free squash, fruit smoothie, milk
“Working together to deliver excellent and sustainable healthcare”
“Working together to deliver excellent and sustainable healthcare”
“Working together to deliver excellent and sustainable healthcare”
Appendix 3: Text for website and press releaseStaying hydrated is easy when you know how
A new campaign is being launched across east Berkshire to inform people of the importance of staying hydrated and consuming the right amount of fluids to stay healthy.
Medical evidence shows that staying hydrated can assist in preventing conditions such as: pressure ulcers, heart disease, diabetes, and low blood pressure. It is also recognised that staying hydrated helps to keep you alert and feel generally healthier.
East Berkshire Clinical Commissioning Group (CCG) wants to help ensure people are aware of the importance of staying hydrated, improve quality of care or self-care and help to prevent hospital admissions.
The #waterkeepsyouwell campaign aims to help people:
Know importance of staying hydrated Know how much to drink Know what to drink
The campaign is being launched next week (5 August – 2 September).
Sarah Bellars, Director of Nursing and Quality for NHS East Berkshire CCG said: “The #waterkeepsyouwell campaign aims to promote the health benefits of staying hydrated and remind people that a good fluid intake can help cut back on unnecessary hospital admissions.
“When people, especially older people are admitted to hospital, they can experience complications in their care if they’re dehydrated.
“There are plenty of things people can do to stay hydrated, for example, drinking water regularly throughout the day, eating more fresh fruit and vegetables and remembering to drink more when they exercise or if the weather is hot.”
Across East Berkshire, work has already been done to bring about a reduction in urinary tract infections requiring medication or hospital admission in older people living in care homes. The project aimed to encourage residents to drink more fluids by introducing seven drinks rounds every day. The project won three national PrescQIPP awards in October 2017.
More information about the #waterkeepsyouwell campaign, as well as hints and tips to stay hydrated can be found at ……
-Ends-
Website page copy:
Staying hydrated is easy when you know how“Working together to deliver excellent and sustainable healthcare”
Staying hydrated is important for your health and wellbeing.
Did you know? The human body is made up about 60% water.
Good hydration
Good hydration can assist in preventing or treating ailments such as:
o Pressure ulcerso Constipationo Urinary infections and incontinenceo Kidney stoneso Heart diseaseo Low blood pressureo Diabetes (management of)o Cognitive impairmento Dizziness and confusion leading to fallso Poor oral healtho Skin conditions
How to tell if you’re dehydrated
o Thirsto Urine that has a strong odour can indicate dehydration or infectiono Urine being a dark colouro Dry moutho Headacheo Constipationo Dizzinesso Muscle crampso Impaired vision and concentrationo Fatigue
Urine chart – keeping hydrated
You are hydrated if your urine is the same colour as 1, 2, or 3 on the chart below. If your urine is the same colour as 4, 5, 6, 7, or 8 then it’s time to rehydrate and have a drink.
Hints and tips to stay hydrated
o Fruits and vegetables are great sources of water. Eat these daily to stay hydrated and maintain your health and wellbeing
o Keep a water bottle handy to encourage you to drink water wherever and whenevero Remember to drink more when you exercise or spend time in hot environments
“Working together to deliver excellent and sustainable healthcare”
o Set reminders on your phone, watch or email to drink a glass or water regularlyo Add a slice of lemon, lime and/or basil to your water to give it some extra flavour
For more information visit www.nhs.uk/Livewell
Appendix 4: Stakeholder/PartnersWe will share the comms plan with our partners and ask them to share and support our messages across their channels:
Bracknell Forest Council: [email protected] Slough Borough Council: [email protected] Royal Borough: [email protected] and [email protected] Public Health Slough : [email protected] Public Health Bracknell Forest: Slough CVS: [email protected] Bracknell Involve: [email protected] WAM Get Involved: [email protected] BHFT:
o [email protected] [email protected] o [email protected]
Frimley FHT: o [email protected] [email protected] [email protected]
ICS: o Sharon Wardo Nisha Pawar
Healthwatch WAM and BF: [email protected] and [email protected]
Healthwacth Slough: Arunjot
“Working together to deliver excellent and sustainable healthcare”