web & social media strategies for volunteer engagement
DESCRIPTION
Examine trends, strategies and best practices of using the web and social media to engage volunteers.TRANSCRIPT
Using the Web & Social Mediafor Volunteer Engagement
September 2009
As of April 2009,
79% of American adults
use the internet
Pew Internet & American Life Project (April 2009)
• http://www.nyccah.org/ • Nonprofit Website Design – Examples and Best Practices:
http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
Website
Website
•Purpose?
•Donor-friendly•Media-friendly•Volunteer-friendly
•Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
http://www.aspca.org/
Volunteer Engagement Online
• Discuss varied volunteer roles and options
• Include download-able application or online application form
• Include FAQs, a phone number and an e-mail link for questions
http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
Volunteer Engagement Online
http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
Audience Engagement Online
• Growing marketing trend – allow people to select the type of information they would like to receive from your agency
•Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel:
http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf
In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009.
Today, 44.2% do.
Pew Internet & American Life Project (January 2009)
www.emarketer.com (August 2009)
Social Media Goals
• Engage in conversation clients, funders, colleagues
• Share information– Educate others about your agency and/or issue– Learn from others
• Increase transparency and responsiveness• Build community• Network• Advocate• Mobilize your base to action
Social Media Challenges
• Giving up control of the conversation
• Achieving a comfort level using social media
• Balancing organization’s identity with personal identity
• Time/personnel resources for maintaining social media presence
• Adjusting to ever-changing landscape of social media – being flexible
• Understanding technology and terminology
• Measuring ROI (return on investment)
Social Media Getting Started
Identify• Which types of web 2.0 does your organization want to use? What is your goal?• http://www.chrisbrogan.com/if-i-started-today/
Identity• Establish an identity and keep it consistent across platforms• Balance organizational goals with personality
Invest• You get out of Social Media what you put into it
Interact• Don’t make the mistake of thinking that social media is all about YOU and
YOUR organization – it’s about interactions
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/
LinkedIn Median age is 40
6% of adult social network users
Pew Internet & American Life Project (January 2009)
The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook
State of the Twittersphere Q4 2008 report
Facebook Median age is 26
22% of adult social network users 168% global audience growth in 2008
Twitter Median age is 31
11% of adult social network users5-10 thousand new accounts
opened daily (growing quickly)
MySpace Median age is 27
50% of adult social network users
3% global audience decline in 2008
FacebookFrom 250 million usersworldwide in July 2009to 300 million users inSeptember 2009
94.6 million users in theUnited States
TwitterFrom 7 million users in March
2009 to ~20 million users in August 2009
Aging backwards
LinkedIn13.6 million users in the
United States in August 2009
Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009
Social Media Getting StartedSocial Media Facebook Cause
• Profile (personal)
• Causes (organization)
• Page (organization)
http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43
Social Media Getting StartedSocial Media Facebook Page
Social Media Getting StartedSocial Media Facebook Page
Social Media Getting StartedSocial Media Facebook Page
http://www.facebook.com/VolunteerHoward
• Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/
• Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
• The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/
Social Media Twitter
http://search.twitter.com/
http://monitter.com/
Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
• 26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/
Social Media You Tube
Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY
Social Media You Tube
The Arc of Howard County
http://www.youtube.com/user/ArcHoward
Social Media Getting StartedSocial Media LinkedIn
• Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111
Social Media Getting StartedSocial Media Flickr
Social Media Getting StartedSocial Media Return on Investment
http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
Resources – Online
Go online!
• Research what others are doing related to both volunteer management and web 2.0
• Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts
• http://www.commonknow.com/html/resources.php
Resources – Webinars
Resources – Slide Share
http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel
(also, check the “More” section for other Common Craft videos)
Resources – You Tube
Resources – Podcasts
501c3 Cast http://www.501c3cast.com/
Energize Inc. http://www.energizeinc.com/hot.html
Volunteer San Diego Podcastshttp://vsdpodcast.org/
Social Media Video Tutorial Podcasthttp://johnhaydon.com/social-strategy-tips/social-media-video-tutorial-podcast/
Resources – Social Media
• NTEN (Nonprofit Technology Network): http://www.nten.org/
• Tech Soup: http://www.techsoup.org/
• We Are Media: http://www.wearemedia.org/Tool+Box
• Social Brite: http://www.socialbrite.org/tools/
• Change.org: http://nonprofits.change.org/
• Non-profit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
• Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission
• 10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/
• Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx
• Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about
• 5 Essential Tips for Promoting Your Charity Using Social Media: http://mashable.com/2009/08/21/charity-social-media/
• 4 Facebook Tips for Nonprofit Success – See What Others are Doing: http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}¬oc=1
Resources – Social Media
12for12k: http://www.12for12k.org
Nonprofit Blogs• Beth’s Blog: How nonprofits can use social media
– Subscribe.– How to Use Social Media Effectively:
http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
• John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/
• The NTEN Blog: http://nten.org/blog
• Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/archive/2009/08/05/100-online-tools-for-non-profits.aspx
• Netwit’s Think Tank: http://www.netwitsthinktank.com
• Blog for Change: http://www.blogforchange.org/
• Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/
Social Media Blogs• Danny Brown: http://dannybrown.me/
• How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
Resources – Blogs
• Continuing research: return on investment
• Websites versus Blogs
• Debate: Growing Your Own Social Network
• Texting
What’s Next?
Questions & Thank You
Mickey GomezVolunteer Center Serving
Howard Countywww.volunteerhoward.org
[email protected]: @volunteerhoward