web monitor internet key numbers june 2013. june 2013: highlights a giugno 2013 gli italiani online...
TRANSCRIPT
![Page 1: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/1.jpg)
Web monitorInternet key numbers
June 2013
![Page 2: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/2.jpg)
June 2013: highlights
A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24.
il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%).
La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%).
Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini.
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
![Page 3: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/3.jpg)
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
![Page 4: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/4.jpg)
Dec 09Jan
10Feb
10
Mar 10Apr 1
0
May 10Jun 10
Jul 10
Aug 10Sep
10Oct
10
Nov 10
Dec 10Jan
11
Feb 1
1
Mar 11Apr 1
1
May 11Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11Dic 1
1Jan
12Feb
12
Mar 12Apr 1
2
Mag 12Jun 12
Jul 12
Aug 12Set
12Ott 12
Nov 12
Dec 12Jan
13Feb
13
Mar 13Apr 1
3
May 13Jun 13
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
June 2013 – Key numbersAudience register a smal decrease, while Time is stable
MONTHLYJun
2013Var % vs Jun 2012
Active Internet Users .000 27.414 -3%
Time per person (hh:mm) 19:43 -1%
Active Users % pen vs pop*
Tot Individuals +2 51
2-11 33
12-17 53
18-24 69
25- 34 68
35-44 70
45-54 60
55-64 39
over 65 17
Adulti 25 - 54 66
Men 53
Women 49
Women 25-54 66
DAILYJun
2013Var % vs Jun 2012
Active Internet Users .000 13.517 -4%
Time per person (hh:mm) 1:20 stable
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
June 2013: 27.414
![Page 5: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/5.jpg)
June 2013 – Web & App – Audience and Time spentWebsite are performing better than web applications
giu 12 giu 13
27,661
26,800
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Jun 12 Jun 13
23,344
22,346
TOT WEBSITES (app excluded)
26,8 mio Unique Audience (-3% vs Jun ‘12)
17h 50 min time per user (stable vs Jun ’12)
APPLICATIONS22,3 mio Unique Audience
(-4% vs Jun ‘12)2 h 48 min time per user
(-6% vs Jun ’12)
![Page 6: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/6.jpg)
June 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
0:16
0:270:27 0:31
0:27 0:320:29
0:22
Average Day Active Audience .000
mon - fri sat-sun
14.806
12.562
1:21
1:16
Average Day Time per Person h:min Day Type Day Part
![Page 7: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/7.jpg)
June 2013 –Internet Audience CompositionWomen online are increasing; over 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 6%12-17 Teen
6%
18-24 Post Teen 11%
25-34 Young Adult 17%
35-44 Adult 24%
45-54 Ma-ture adult
19%
55-64 Senior
11%
over 65 Silver Surfer 5%
52%
48%
Female +1% vs. ‘12
Male -1% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
![Page 8: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/8.jpg)
June 2013 – Unique Users by targetUsers over 55 y.o. register a relevant growth
Adult 35-44 anni• 6,615 mio UU• +1% vs Jun ‘12• -3% vs May ‘13
Senior 55-64 anni• 2,909 mio UU• +4% vs Jun ‘12• -4% vs May ‘13
Young adult 25-34• 4,780 mio UU• -9% vs Jun‘12• -3% vs May‘13
Teen: 12-17 • 1,763 mio UU• -15% vs Jun ‘12• -6% vs May ‘13
Silver Surfer +65• 1,395 mio UU• +10% vs Jun ’12• -5% vs May ‘13
Post Teen: 18-24 • 2,992 mio UU• -3% vs Jun ‘12• -3% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,193 mio UU• -5% vs Jun ‘12• -3% vs May ‘13
Average: -3%
Kids: 2-11 • 1,768 mio UU• -2% vs Jun ‘12• -11% vs May ‘13
![Page 9: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/9.jpg)
Kids: 2-11• 0:46
• -6% vs Jun ’12• -3% vs May ‘13
Adult 35-44 anni• 1:22
• +4% vs Jun ‘12• -5% vs May ‘13
Senior 55-64 anni• 1:15
• +6% vs Jun ‘12• -5% vs May ‘13
Young Adult 25-34• 1:29
• -1% vs Jun ‘12• -9% vs May ‘13
Teen: 12-17 • 1:01
• -20% vs Jun‘12• -8% vs May‘13
Silver Surfer +65• 0:59
• +7% vs Jun ’12• -9% vs May ‘13
Post Teen: 18-24 • 1:34
• -3% vs Jun ‘12• -5% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:19
• stable vs Jun ‘12• -6% vs May ‘13
June 2013 – Time spent by target on daily averageTime spent is growing on targets over 35 y.o.
h:mm Average: stable
![Page 10: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/10.jpg)
5,000 10,000 15,000 20,000 25,000 30,00012:00:00 AM
01:12:00 AM
02:24:00 AM
03:36:00 AM
04:48:00 AM
06:00:00 AM
07:12:00 AM
08:24:00 AM
09:36:00 AM
10:48:00 AM
June 2013 – Top 10 websites All top website register a decrease in audience
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)
![Page 11: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/11.jpg)
0 2,000 4,000 6,000 8,000 10,000 12,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
Series3
June 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, but Skype is fast growing
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)
![Page 12: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/12.jpg)
Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Travel
Family & Lifestyles
Home & Fashion
Finance/Insurance/Investment
Government & Non-Profit
Corporate Information
Education & Careers
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
Jun 12
Jun 13
June 2013– Most visited categoriesMost top categories show a decrease
∆% vs Jun 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 17%Sport: 10%Others: 36%
Travel services/info: 63%Holiday Planner: 37%
-4%
-4%
-4%
-4%
-5%
-4%
-8%
-4%
-4%
-4%
-8%
-5%
2%
-3%
-8%
Average: -3%
![Page 13: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/13.jpg)
June 2013– Time spent on categoriesNews, eCommerce and Automotive show the best performance
∆%
vs June 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Finance/Insurance/Investment
Travel
Family & Lifestyles
Home & Fashion
Automotive
Government & Non-Profit
Education & Careers
Corporate Information
Special Occasions
0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00
Jun 12Jun 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
-2%
-4%
-2%
10%
4%
13%
-7%
2%
-1%
13%
39%
0%
-3%
7%
9%
Average: -1%
![Page 14: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/14.jpg)
-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
June 2013 – PortalsThe category loose part of its time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
![Page 15: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/15.jpg)
0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
June 2013 – CommunitiesThe category register a small decrease in audience
COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)
Audience .000
Time per Person Bubble size = Page Views
Linkedin: +30%Google+: +21%
=Audience increase
Audience stable
Audience decrease
![Page 16: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/16.jpg)
0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
IMDb
June 2013 – EntertainmentTimes spent and audience register a small decrease
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)
Audience .000
Time per Person
Bubble size = Page Views
William Hill +21%
=Audience increase
Audience stable
Audience decrease
![Page 17: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/17.jpg)
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
1:12:00
Series3
June 2013- Video & BroadcasterBroadcaster perform better than video
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
BROADCASTER (Entertainment’s Subcategory)11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
MyMovies: +10%StaserainTV: +44%
![Page 18: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/18.jpg)
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
200
400
600
800
1,000
1,200
1,400
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
18
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
June 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on time spent
-12% Delta Audience+94% Delta Time
stable Delta Audience-20% Delta Time
-10% Delta Audience-17% Delta Time
-26% Delta Audience+22% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
![Page 19: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/19.jpg)
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
Series3
June 2013 – SportThe category registers a good increase in time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
![Page 20: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/20.jpg)
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00
0:28:48
0:57:36
1:26:24
1:55:12
2:24:00
2:52:48
Series3
June 2013 - BettingGood increase in time spent. William Hill is still leader
Source: Groupm Elaborations on Audiweb data – applications included
BETTING8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Lottomatica: +9%
![Page 21: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/21.jpg)
0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
1:12:00
Series3
June 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
Leonardo Musica: +121%
![Page 22: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/22.jpg)
2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16
0:20:09
0:23:02
0:25:55
Series3
June 2013 – NewsGood performance on Time spent. Most top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
![Page 23: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/23.jpg)
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
23
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
June 2013 – Focus on News OnlineCorriere.it shows the best performance on time spent
-4% Delta Audience-11% Delta Time
Monthly Audience: 8,7 mio Daily Audience: 1,3 mio
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
-12% Delta Audience-2% Delta Time
Monthly Audience: 7,4 mio Daily Audience: 1,0 mio
-4% Delta Audience-16% Delta Time
-4% Delta Audience-14% Delta Time
Monthly Audience: 5,0 mio Daily Audience: 561 mila
Monthly Audience: 4,1 mio Daily Audience: 361 mila
Source: Groupm Elaborations on Audiweb data – applications included
![Page 24: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/24.jpg)
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
Booking.com
June 2013 - TravelTravel area shows a little decrease. Tripadvisor register a good growth
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +35%eDreams: +33%
![Page 25: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/25.jpg)
1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
Series3
June 2013 e-CommerceAudience is stable, while Time is fast growing.
E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Trova Prezzi: +25%Kijiji: +51%
![Page 26: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/26.jpg)
500 1,000 1,500 2,000 2,500 3,000 3,500 4,00023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
0:46:04
0:53:16
Series3
June 2013 - Finance/InsuranceThe category shows a decreasing trend
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
SoldiOnline: +72%
![Page 27: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/27.jpg)
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
June 2013 - Family and LifestylesPianetadonna is still leader, followed by Donna Moderna
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Leonardo Donne: +12%
FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
![Page 28: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/28.jpg)
0 500 1,000 1,500 2,000 2,500 3,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
June 2013 - AutomotiveThe category register a relevant growth on Time Spent
AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +13%Motori.it: +173%
![Page 29: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/29.jpg)
0 500 1,000 1,500 2,000 2,500 3,0000:00
0:14
0:28
0:43
0:57
1:12
1:26
1:40
Series3
June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
=
![Page 30: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/30.jpg)
30
Mobile Browsing
![Page 31: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/31.jpg)
La navigazione mobileIl trend positivo continua, quasi tutti gli smartphoner navigano
31
Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 H1 2013
6.2 6.7 7.28.3
11.312.3
14.3
+27% vs. H1 2012
+131% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner
H1 2013 - Mio di adultiBase: pop web + smartphone = 20,6 mio
![Page 32: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/32.jpg)
Il profilo del mobile browserStudente o lavoratore giovane/adulto, con un livello di istruzione medio alto
32
Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013
101 99
119 110 110
95 90
71
90 100
103
103 92
99 100
119 77 77
98
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
54.3 45.7
13.6 12.8
26.7 24.8
15.4 6.7
9.2 55.8
35.0
12.3 4.4
37.9 8.0
19.6 3.3 5.1
9.5
% comp; Base: 14,3 mio Index vs tot mobile popMobile Browsing
![Page 33: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/33.jpg)
- Audiweb Object Video: metodologia- Schede categorie
Allegati
![Page 34: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/34.jpg)
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
![Page 35: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/35.jpg)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
![Page 36: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/36.jpg)
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 24.559 1.40.39 -5% 9%
2 Facebook 20.353 6.46.10 -8% 1%
3 YouTube 17.335 1.02.15 -9% -19%
4 Virgilio 13.480 0.47.36 -6% -1%
5 Wikipedia 13.067 0.17.05 -1% 16%
6 Yahoo! 13.038 0.28.32 -11% -8%
7 Libero 12.933 1.10.52 -3% 1%
8 Blogger 10.260 0.11.45 -11% -3%
9 MSN/WindowsLive/Bing 9.823 0.34.50 -20% 3%
10 Leonardo.it 8.986 0.09.28 -17% -2%
TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)
APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 11.177 0.52.57 -5% 5%
2Skype (App) 9.815 1.32.24 15% -2%
3
VLC media player (App) 5.166 1.47.04 -1% 15%
4 Windows Live Messenger (App) 5.050 0.11.15 -39% -74%
5iTunes (App) 3.678 0.34.28 -9% -23%
6uTorrent (App) 3.411 0.37.27 11% 47%
7
Windows Live Photo Gallery (App) 3.365 0.18.24 35% 12%
8
iminent Messenger (App) 2.168 0.14.25 291% -37%
9Dropbox (App) 1.596 0.01.04 77% -6%
10Picasa (App) 1.465 0.26.02 -16% -10%
![Page 37: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/37.jpg)
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 24.582 1.42.28 -5% 9%2 MSN/WindowsLive/Bing 13.782 0.34.56 -17% -34%3 Virgilio 13.563 0.47.26 -6% -1%4 Yahoo! 13.069 0.29.49 -11% -11%5 Libero 12.947 1.10.55 -3% 2%6 Leonardo.it 8.986 0.09.28 -17% -2%7 Ask Search Network 6.852 0.04.52 13% 99%8 Tiscali 3.539 0.40.21 -13% -22%9 FastWeb.it 1.617 0.23.30 -10% 10%
10 Tuttogratis 1.546 0.02.36 -40% -5%11 AOL Media Network 1.132 0.22.12 -19% 10%12 Kataweb tvzap 1.131 0.03.44 -34% -26%13 PaginaInizio.com 888 0.20.39 -1% 52%14 Intoscana.it 514 0.01.28 93% -14%15 Freeonline.it 392 0.03.20 1% 98%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 20.386 6.46.24 -8% 1%2 Blogger 10.260 0.11.45 -11% -3%3 WordPress.com 5.182 0.04.42 -16% -17%4 LinkedIn 3.525 0.12.06 30% 25%5 ForumFree 3.367 0.10.53 N.A. N.A.6 Google+ 3.357 0.04.22 21% 94%7 Virgilio Community 3.333 0.03.43 -44% -27%8 ForumCommunity 3.134 0.08.12 N.A. N.A.9 Libero Community 3.072 0.05.39 -37% -75%
10 Leonardo Community 2.821 0.10.53 -10% -7%11 Twitter.com 2.643 0.18.55 -20% 106%12 ask.fm 1.664 1.44.38 N.A. N.A.13 Tumblr 1.658 0.19.03 17% 66%14 Tweetmeme 1.493 0.01.10 7365% 126%15 Badoo 1.263 1.39.08 -20% 49%
![Page 38: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/38.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)
VIDEO (Entertainment’s subcategory) 19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 17.335 1.02.15 -9% -19%2 MyMovies.it 2.602 0.04.45 10% -8%3 VideoMediaset 2.297 0.07.11 0% -20%4 Rai TV 2.159 0.12.12 -12% 94%5 Vube 2.059 0.01.45 N.A. N.A.6 Twww.tv 1.936 0.06.40 121% 14%7 ComingSoon TV 1.826 0.03.07 14% -13%8 Now Video 1.661 0.08.43 N.A. N.A.9 Dailymotion 1.588 0.09.39 10% -55%
10 Italia-film.Com 1.472 0.03.36 3% -25%11 CineBlog01 1.310 0.07.55 101% -4%12 ViTv 1.192 0.02.38 N.A. N.A.13 Ivid 1.185 0.05.43 -7% 137%14 VideoPremium.NET 942 0.10.34 177% 266%15 IMDb - Internet Movie 778 0.03.56 -15% -8%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 3.853 0.11.42 -16% 21%2 SKY.it 3.315 0.06.54 -10% -17%3 La Repubblica TV 1.856 0.04.12 -19% -19%4 Mediaset.it 1.498 0.04.09 -14% 23%5 Corriere TV 1.432 0.04.08 -26% 6%6 Staseraintv.com 1.193 0.10.10 44% 4%7 MTV.it 1.157 0.06.14 21% -18%8 Fanpage Youmedia TV 856 0.03.39 N.A. N.A.9 Gazzetta TV 804 0.02.31 0% -21%
10 Mediaset Premium 743 0.08.05 -22% 15%11 Livestream 672 0.03.28 11% -24%12 Radio Deejay 647 0.07.19 0% -3%13 Il Fatto Quotidiano TV 539 0.04.12 N.A. N.A.14 Radio 105 536 0.08.48 3% 6%15 LA7 520 0.07.00 -26% 22%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 17.335 1.02.15 -9% -19%2 VEVO 4.792 0.04.13 -1% -20%3 Rai 3.853 0.11.42 -16% 21%4 iTunes 3.783 0.33.12 -11% -16%5 William Hill 3.374 0.02.15 21% -7%6 SKY.it 3.315 0.06.54 -10% -17%7 La Gazzetta dello Sport 3.301 0.21.00 -21% 3%8 Leonardo Musica 2.740 0.04.14 -6% -9%9 Iminent.com 2.701 0.14.25 42% -9%
10 MyMovies.it 2.602 0.04.45 10% -8%11 SPIL Games Network 2.474 1.04.33 -12% -20%12 VideoMediaset 2.297 0.07.11 0% -20%13 Vube 2.059 0.01.45 N.A. N.A.14 Fanpage Spettacolo 2.014 0.08.28 2113% 370%
![Page 39: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/39.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
BETTING8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.21.00 -21% 3%2 La Repubblica Sport 2.509 0.04.00 -10% -27%3 Yahoo! Sports Websites 1.954 0.08.27 -50% -16%4 Corriere Sport 1.634 0.03.58 -35% -24%5 Sportmediaset 1.543 0.33.27 -8% -14%6 Corriere dello Sport 1.504 0.19.43 -33% 26%7 TuttoMercatoWeb.com 1.459 0.36.48 -10% -9%8 TuttoSport 1.331 0.29.02 -23% 29%9 Diretta.it 1.295 0.35.18 -12% 9%
10 calciomercato.com 1.242 0.22.09 -10% 16%11 Cittaceleste.it 1.052 0.06.05 308% -46%12 Calciomercato.it 1.027 0.06.11 -33% 34%13 Virgilio Sport 933 0.10.46 -47% -12%14 Blogo Sport 879 0.02.35 -17% 14%15 Libero Sport 854 0.06.24 N.A. N.A.
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 3.374 0.02.15 21% 9%2 888.com 1.837 0.03.48 38% -7%3 Sisal 1.097 0.13.33 -39% 74%4 Lottomatica 1.027 0.23.40 9% 9%5 Betradar.com 873 0.10.39 16% 21%6 paddypower.com 857 0.09.21 326% -4%7 Gioco digitale 830 0.19.30 -14% -66%8 PLANET49 638 0.02.23 61% 219%9 PokerStars.com 453 2.29.03 47% -32%
10 BetClic 360 0.06.55 -36% -51%11 Superenalotto.com 358 0.03.06 198% -22%12 SNAI 252 1.48.30 -31% 135%13 StarVegas 227 0.09.46 N.A. N.A.14 Estrazionilotterie.it 223 0.03.59 N.A. N.A.15 ContareLeCarte.it 194 0.00.31 N.A. N.A.
![Page 40: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/40.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
Attached – Top Categories Music and News
NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 4.792 0.04.13 -1% -20%2 Leonardo Musica 2.740 0.04.14 -6% -9%3 Fanpage Spettacolo 2.014 0.08.28 N.A. N.A.4 rumblefish 1.056 0.01.16 N.A. N.A.5 Spotify 849 1.04.50 N.A. N.A.6 Virgilio Musica 504 0.03.44 -33% 40%7 CBS Interactive 450 0.02.14 -8% -1%8 Jango Music 411 0.02.28 6% 37%9 AOL Music Websites 360 0.55.11 -45% 63%
10 Airdave.it 327 0.01.29 -53% -22%11 rockol.it 326 0.01.42 27% -49%12 Sony Music 304 0.01.30 -44% -91%13 Universal Music 248 0.01.21 80% -51%14 Warner Music 235 0.01.31 104% -56%15 Dailymotion Music 230 0.03.22 -13% 267%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 8.738 0.23.19 -4% -11%2 Corriere della Sera 7.439 0.22.04 -12% -2%3 Libero Notizie 5.916 0.05.27 12% -67%4 Blogo.it 5.687 0.05.50 -7% 13%5 TGCOM24 4.959 0.13.38 -4% -16%6 Quotidiano.net 4.782 0.05.37 -15% -1%7 La Stampa.it 4.075 0.09.56 -4% -14%8 Citynews 4.062 0.08.10 20% 48%9 Nanopress 3.853 0.03.19 -10% -2%
10 Fanpage 3.847 0.12.20 22% 174%11 Virgilio Local 3.803 0.01.56 22% -4%12 Affari Italiani 3.301 0.09.36 N.A. N.A.13 ANSA 3.124 0.12.26 -19% 7%14 Liquida 3.049 0.03.33 -15% -25%15 Lettera43 2.946 0.05.42 243% 84%
![Page 41: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/41.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 11.557 0.12.10 -14% 9%
2 TripAdvisor 4.943 0.07.48 35% 0%
3 Booking.com 3.943 0.13.21 0% 7%
4 eDreams 3.563 0.04.42 33% -13%
5 Trenitalia 3.516 0.07.29 -12% -4%
6 Volagratis 1.764 0.08.19 -12% 3%
7 Ryanair.com 1.739 0.17.35 -10% 17%
8 ViaMichelin 1.699 0.05.22 -28% -15%
9 trivago 1.566 0.02.53 -1% -41%
10 Expedia 1.335 0.06.44 -32% 27%
11 easyJet 1.173 0.07.24 6% 29%
12 Opodo 1.159 0.02.06 2% 31%
13 Google Earth 1.052 0.31.03 -22% 9%
14 Telepass 1.044 0.07.09 12% 37%
15 Alitalia 1.015 0.11.02 -26% 27%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 8.399 0.38.27 -4% 10%
2 Groupon 6.613 0.08.33 2% 20%
3 Subito.it 6.403 0.56.16 42% 40%
4 Amazon 6.284 0.15.44 45% 61%
5 eBay Classifieds 4.095 0.15.09 1% 25%
6 Trova Prezzi 3.713 0.03.40 25% 18%
7 Kijiji 3.433 0.09.01 51% -17%
8 Lidl 3.014 0.04.58 58% -2%
9 Bakeca.it 2.515 0.07.00 6% -18%
10 Ciao. 2.434 0.06.36 N.A. N.A.11 Media World 2.288 0.07.07 0% 2%
12 Vivastreet 2.178 0.04.38 9% -11%
13 Pixmania 2.168 0.02.09 21% -38%
14 Privalia 2.002 0.16.53 10% 3%15 IBS 1.942 0.07.19 26% 33%
![Page 42: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/42.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 3.765 0.09.16 -16% -13%2 Gruppo Intesa Sanpaolo 2.678 0.27.05 -8% -14%3 UniCredit Banca 2.687 0.20.49 -5% 7%4 Banco Posta 2.103 0.09.39 -17% -3%
5 PayPal 2.577 0.07.01 50% 16%
6 Leonardo Economia 1.552 0.02.58 -36% -21%
7 Yahoo! Finance Websites 1.325 0.06.46 -10% -28%
8 SoldiOnline.it 1.479 0.04.07 72% 15%9 Corriere Economia 1.222 0.03.37 -33% -8%
10 ING Direct 1.150 0.17.39 -16% 54%11 La Repubblica Economia 1.072 0.02.43 -39% -33%12 CartaSi 967 0.06.47 -2% -17%13 Facile.it 1.173 0.05.23 41% 5%14 Genertel 850 0.02.16 88% -74%15 Direct Line 1.351 0.04.26 35% -11%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 5.646 0.06.17 7% -14%2 Donna Moderna 4.834 0.05.53 31% 6%3 alfemminile.com 4.421 0.11.40 -6% +35%4 Leonardo Donne 2.775 0.04.29 12% 22%5 Leiweb 2.503 0.04.54 -6% -13%
6 Nanopress Donna 2.123 0.02.52 -9% -23%7 Gioco.it 2.062 0.51.17 -11% -11%8 DiLei 1.911 0.06.51 N.A. N.A.9 Blogo Donna 1.825 0.02.31 0% 9%
10 La Stampa Salute 1.509 0.03.31 -2% 19%
11 Medical News Reporter 1.503 0.02.01 N.A. N.A.12 Style.it 1.482 0.04.09 -30% -22%
13 D - la Repubblica 1.450 0.06.41 -23% -16%
14Subito.it - Casa e Persona 1.378 0.14.27 59% 57%
15 Disney Online 1.235 0.19.46 -16% -29%
FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
![Page 43: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/43.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 Subito.it - Veicoli 2.715 0.47.35 44% 57%2 AutoScout24.it 2.065 0.31.02 22% -8%
3 Quattroruote 1.191 0.07.47 13% -7%4 Motori.it 1.072 0.06.33 173% 50%5 Fiat 962 0.04.36 15% -23%
6 Virgilio Auto e Moto 821 0.04.54 -12% 24%7 Trovit Cars 695 0.04.07 -3% 66%
8 Volkswagen 674 0.04.34 -7% 51%9 Blogo Motori 647 0.07.44 -7% 19%
10 mobile.international 635 0.07.53 0% -18%11 Gazzetta Motori 628 0.03.39 -8% 3%12 La Repubblica Motori 580 0.03.27 -51% -2%
13 Corriere Motori 561 0.03.05 -11% 14%14 Ford 534 0.03.32 30% -25%15 Moto.it 519 0.18.06 -43% 71%
![Page 44: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/44.jpg)
Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.386 0.10.02 -10% 46%2 Corriere della Sera 2.065 0.08.10 -7% 16%3 Rai 1.417 1.35.03 -28% 29%4 SKY.it 494 0.43.46 23% 170%5 La Gazzetta dello Sport 925 0.06.13 0% 11%6 DeAbyDay 879 0.03.31 162% 28%7 Libero Quotidiano 176 0.05.22 N.A. N.A.8 Il Sole 24 ORE 79 0.05.03 N.A. N.A.9 Quimamme TV 7 0.01.39 N.A. N.A.
![Page 45: Web monitor Internet key numbers June 2013. June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni](https://reader036.vdocuments.site/reader036/viewer/2022062418/5542eb63497959361e8cd219/html5/thumbnails/45.jpg)
45