WEB MEETING: 9.10.134th Quarter Marketing & Operations Plan

seagullbook.com 2.5

▪ Our site is obsolete▪ four years old, and in the online world, that is a long time▪ Our site runs on the old Miva design format

▪ Our site is over-customized▪ Complex and messy code▪ Lots of 3rd party modules that are no longer necessary

▪ Our site’s SEO needs some work

▪ It’s Easier to start over than it would be to update our current site

seagullbook.com 2.5

▪ Demo site: http://dev.seagullbook.com/

▪ Leaner design running on CSSUI platform

▪ Less dependency on 3rd party modules

▪ Up to date clean SEO▪ Micro data tags

▪ Cleaner code

▪ Native inventory system▪ Attribute import

▪ Product will have assigned weights for optional shipping calculation

▪ Simpler category navigation

▪ Big marketing opportunity▪ Regain lost customers

▪ Can be finished by Cyber Monday

seagullbook.com 2.5

▪ There would be a setup cost for working with Miva, eCommerce Xpress, and Nextopia to make the change

▪ Subscriptions to support should help off set the cost of the Miva and Ecommerce Express support charges

▪ But most of it could be handled by us

seagullbook.com 2.5

▪ Facebook Connect http://vimeo.com/52879509

▪ Products Page FB Comments http://www.mivamerchant.com/facebook-comments

AWESOME New Miva Products

Promoting the Stores

▪ We have a lot of visits to our store locations page

▪ Each store to have its own page with event calendar and means for direct contact▪ Module for this is $80

▪ I would like to setup each store with a Facebook page▪ Tested this with manager access to the existing page

▪ Compile email lists for each store and have tailored email blasts

Search and Social Media Advertising Plan

▪ Use Google Adwords, FB ppc, Twitter paid promotion, and Pinterest to heavily promote Modest Clothing, Missionary Prep, & CTR Rings

▪ Create a Goodreads Seagull group and encourage employees to join and post reviews on Covenant and DB titles

▪ Seagull Sweet Salt & Conference commercials on You Tube▪ Paid promotion

▪ This campaign will begin on Thanksgiving, and run through Christmas

▪ I would need a budget of $500 for this

Email Marketing Ideas

▪ Have iContact design a custom template that is responsive

▪ Increased list segmentation

▪ Kick-off Christmas with a free-shipping Cyber Monday deal with no minimum purchase – only for 24 hours

▪ Daily deals on popular Covenant and DB titles-special discounts

▪ Countdown to Christmas with regular inspirational postings on Social Media

▪ Stocking stuffer clearance deals

▪ Free shipping with $25 minimum leading up to the Christmas shipping deadline

▪ After Christmas sale

▪ Work with Doug and Lee to create a detailed marketing calendar for the Christmas rush

Operational Items

▪ Offer a store pick up option online for Redwood store

▪ Giftcard redemptions still don’t post into pick correctly

▪ Edie’s Items: