web in tourism 09 roma - francis louis passerini

WEB IN TOURISM

“How to increase bookings on your official web site”

WEBSITE BUSINESS IS MOSTLY ABOUT

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© FastBooking 2000-2009 – All rights reserved – Confidential

In 2009, over 65% of online hotel bookings will come from the hotel’s website (76% for the major hotel brands)

At least a third of hotel bookings will be directly influenced by online research

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The hotel website is one of your most important assets for bringing in revenues

Sources: eyefortravel.com and HeBS


Enhancing and optimizing the hotel website needs to be the top priority for any hotelier

Your hotel website becomes an Internet destination for travelers around the world

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The hotel website has become the first, the only, and in many cases, the last point of contact with the travel consumer … that is why hotel must mind :

Sources: eyefortravel.com and HeBS


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THE WEB AND ON-LINE BUSINESS IS TOO FAST 4 U !!!


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YOU MUST CHOOSE THE RIGHT PARTNER IN TERMS OF KNOW HOW, DEVELOPMENT, TECHNOLOGY, PEOPLE AND PHILOSOPHY


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Trust in international leading online hotel marketing and technology company providing innovative promotion solutions that successfully boost direct hotel website bookings WANT A PARTNER OR A SUPPLIER ?

Do you have appropriate knowledge in the on-line business and the right people working in-house for you “on the web” ?

UNFORTUNATELY ANYONE CANNOT DO ANYHTING


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A unique shared risk business model (partner or supplier)

A partner works with you and invests own money in your website’s success.

Your guarantee of performance = success of your partner

measure of success, and compensation, is directly related to how well your hotel brand will get known and increase online bookings


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Website REVENUEWebsite CREATION Website INTEGRATION

BOOKING ENGINEBENCH MARKING (RATE CHECKER)RATE UPDATERSEMPAY PER CLICKGOOGLE ANALYTICSYIELD MANAGEMENT

GUEST COMMENTSSOCIAL NETWORKSNEWSLETTER TOOLSDISTIRIBUTIONPMSI-PHONE – PDA

DESIGNSEOCMSHOSTINGPICTURESE-BROCHUREVIRTUAL TOURSPLATFORM GOOGLE MAPS


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“SERVICE AND PEOPLE” (hotel, partners and suppliers MUST)

experience in hotel management and e-marketing

assistance in your daily operations

business analysis and expert support through regular, face-to-face meetings

skills and know how in Internet strategy from website optimization to performance appraisal

Results in increased revenue optimization


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HOW CAN I INCREASE RESERVATIONS ON MY WEBSITE ?

MEMO

Long and detailed meeting with your on-line business partner or supplier (actual or potential) and ask how the web project is being developed and what will be done in the next steps.

Get details from your partner or supplier on their human resources involved in this project : number, know-how and background.

Ask your partner or supplier operational procedures they intend to apply to your project an more general with their approach will be for future developments.

Get internal human resources with appropriate skills and know-how.

Don’t think at the e-commerce world with the exact hospitality approach


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A key player More than 4500 customers worldwide 800 hotels in Italy and 30 groups and chains

Partnerships with major players• Micros, IDeaS, Google, Orange, Tripadvisor,… …

At the forefront of innovation• Member of Hotel Technology Next Generation

(HTNG)

FastBooking at a glance

A global company Created in 2000 Offices in France, Italy, U.S.A., Singapore, India

One of the first Internet Pure Players in the industry

160 hospitality specialists and Internet experts on 3 continents


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Thank you !

FastBooking World Headquarters66, rue Pierre Charron 75008 Paris - France Tel: +33 (0) 1 44 71 05 05

FastBooking ItalyVia Don F. Tosatto, 135 30174 Venezia Mestre - ItalyTel: +39 041 532 19 19

FastBooking The AmericasEmpire State Building 350 Fifth Avenue Suite 4613 New York NY 10118-4613 - USATel: +1 212 500 5950

FastBooking Asia13A, Neil Road Singapore 088810 - SingaporeTel: +65 6223 2730

web in tourism 09 roma - francis louis passerini

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