web design - not what they told you
DESCRIPTION
My guest lecture in the Holon Institute of Technology. The lecture was the presented in front of the Design and Marketing course students.TRANSCRIPT
Web Design - it’s not what they told you
Uzi ShmiloviciCo-CEO
Internet
Retail
Statements
TV
Printed Media
Outdoor (Billboards)
Phone
Face to face
Touchpoints
Internet
Retail
Statements
TV
Printed Media
Outdoor (Billboards)
Phone
Face to face
TouchpointsAttracting bigger marketing budgets and initiatives.
=
But why?
?
Everyone. Anytime. Anywhere.
Everything is measurable
The web2.0 revolution
Interactive Experiences
Brands using the web
E
The designer’s role
!
1992
1994
1998
2003
2008
The three ingredients:
!
Visual
Interface
what is it?
Interface
Experience
The ultimate web designer
=
Visual ExperienceInterface+ +
What it takes?
!
Use of theory and fundamentals of design.
Passion for the medium (do you twitter? do you blog?)
Learning and inventing new design technics.
Understanding the technology.
Understanding the business.
Hard work.
1,000,000 NIS
We are summoned to the strategy table.
Thanks!www.netcraft.co.ilwww.netcraft.co.il/[email protected]