what ceos told us about marketing
DESCRIPTION
On the 28th of May, Linda Ginger and Debbie Richardson presented at the Australian Marketing Institute's Annual Conference in Brisbane. Entitled, 'What CEOs told us...', the presentation examines why CEOs believe their marketing isn't performing, and why this cannot be measured or changed.TRANSCRIPT
Australian Marketing Institute Summit 2014
WHAT CEOs TOLD US…..?
#9boxes
SIGNEDSEALED
DELIVERED
RESPECT
WE WERE THERE!
FRUSTRATIONCould we use the image here from the website
FRUSTRATION
GAP
STRATEGICVS
TACTICAL
STRATEGICVS
TACTICAL
We help businesses connect their marketing strategy to their business strategy
WE MAKE IT SIMPLE
9 BOXES™
CREATING THE CONVERSATION
› Common language between CEO & Marketing› Begin to educate the business› Marketing can be strategic› We need to understand the business vision & objectives› We need to be the educators!› Create respect, remove frustration
WHAT THE CEOS TOLD US?
› We benchmarked 517 CEOs› We asked them 45 questions› They scored themselves› 9 strategic areas of marketing› The Findings› www.9strategic.com.au
FIRSTLY, WHAT WE TOLD THEM
THE FINDINGS [DO WE HAVE JUST A COVER SHOT?]
WHAT’S THE FIND CONVERSATION?
CONNECTING MARKETING & BUSINESS STRATEGY
WHAT’S THE CONVERT CONVERSATION?
WHAT’S THE DELIVER CONVERSATION?
SUMMARY
FRUSTRATIONCould we use the image here from the website
FRUSTRATION
RESPECT
ASK THE RIGHT QUESTIONS
HAVE THE RIGHT CONVERSATIONS
QUESTIONS &THANK YOU