web clinic: social media analytics · your questions how are people using pinterest in...
TRANSCRIPT
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Web Clinic: Social Media AnalyticsDecember 8, 2015
3:00-4:00 p.m., EDT
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Welcome and Introductions
Image Source: https://pixabay.com/en/person-man-boy-face-section-844258/
Presenters
Amber Hammond, MSKTC
Karla McKenzie, MSKTC
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Objectives
Understand the importance of social media analytics
Identify social media analytics tools
Recognize key tracking metrics
Explore a social media management tool
Learn how to report social media analytics
Review the MSKTC social media report template
Discover which social media data to collect from the parent organization
Discuss specific analytics questions about Model System social media activities
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Why Track Analytics?
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Optimization Strategy Change Return on Investment
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Elements of Measurement
Exposure
Influence
Engagement
Conversion
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Analytics for Facebook, Twitter, Pinterest
Image Sources: https://pixabay.com/en/icons-symbols-facebook-button-842893/https://pixabay.com/en/icons-symbols-twitter-button-847272/https://pixabay.com/en/icons-symbols-pinterest-button-847279/
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Facebook Analytics Tool: Facebook Insights
Image Source: Facebook Insights
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Image Source: https://pixabay.com/en/icon-button-logo-members-852657/
Facebook Metrics to Watch
Likes
Reach
Visits
Posts
People
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Twitter Analytics Tool: Tweet Activity
Image Source: Tweet Activity
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Image Source: https://pixabay.com/en/icon-button-logo-members-852651/
Twitter Metrics to Watch
Impressions
Engagements
Clicks
Retweets
Favorites
Replies/Mentions
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Pinterest Analytics Tool: Pinterest Web Analytics
Image Source: Pinterest Web Analytics
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Image Source: https://pixabay.com/en/icon-button-logo-members-852652/
Pinterest Metrics to Watch
Pins From Your Website
Repins From Your Website
Reach
Website Referrals
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Image Source: https://pixabay.com/en/man-boy-stylish-internet-network-516336/
Social Media Management Tool: HootsuiteAnalytics
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Image Source: Hootsuite (https://hootsuite.com)
MSKTC Use of Hootsuite Analytics
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Image Source: https://pixabay.com/en/macbook-laptop-business-work-924781/
Using Social Media Reports
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MSKTC: Overall, Twitter
Image Source: MSCTC Social Media Report Template
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Image Source: MSCTC Social Media Report Template
MSKTC: Blog, Facebook
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Image Source: MSCTC Social Media Report Template
MSKTC: Newsletter, LinkedIn, Insights
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MS Metrics within the Larger Organization
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Your Questions?
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Your Questions
How are people using Pinterest in communicating about research?
To demonstrate KT - what analytics are best to use and communicate to funding agencies?
Can we divide 'reach' and 'engagement' when using analytics?
Use of polling in Facebook - how to measure the effectiveness of that strategy other than response numbers?
How can social media be used to help track patients who join our MS research studies?
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Thank you!