web analytics
TRANSCRIPT
Grab the website traffic with
Web Analytics
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 2
Agenda
What is Web Analytics?
Why Analyze?
Web Analytics Process
Web Analytics Tools
Benefits of Web Analytics
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 3
What is Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Measures the performance of your website in a commercial context.
It includes drivers and conversions.
On-Site Web Analytics
Refers to web measurement and analysis.
It includes the measurement of a website's potential audience ,share of voice & buzz.
Off-Site Web Analytics
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 4
Why Analyze?
Business reporting Proof of return on investment Understanding site visitors Identifying problems Identifying opportunities Insight into the visitors needs Improve customer satisfaction Improve inefficient campaigns
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 5
Web Analytics Process
…….
Source: www.conversionjourney.com
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 6
Terms Used in Web Analytics
Page View
When a visitor request
to load a single page of
a website
Bounce Rate
Percentage of visitors who
enter the site and leave the
site, rather than
continuing
Clickstream
Series of links a user clicks
on while browsing the
internet
Unique Visitor
Unique individual
who comes to your website
Landing Pages
Any page on a website
where traffic is sent
specifically to prompt a
certain action
Backlinks
Incoming link to a website or web page
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 7
Web Analytics Tools
NVISH SOLUTIONS INC. © 2011 All rights reserved Slide 8
Benefits of Web Analytics
Monitoring visitors and users
Optimizing website
Formulating sales
Create effective e-marketing plan
Help in search engine optimization campaigns
Thanks
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