Web 2.0 in the Workplace

2 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

It starts with leadership and culture

Back in 2005 Giam Swiegers, Deloitte CEO, sent an email to all Deloitte partners. Many were worried about our long standing open internet access policy.

“Messenger, Youtube, Myspace, and all the new things that will emerge on the web cannot be stopped. We must not fear them but learn how to embrace them”

3 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Using Yammer …an internal Twitter

4 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Harvesting Ideas

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The Dumbest Thing

6 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Promote Cultural Diversity

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Leveraging Diversity

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Blog for internal comms for free

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Wiki behind the firewall

10 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Playing on Facebook

11 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Takeouts

• Leadership and Culture is where it starts

• Employees want to put in vs. Employees are scammers?

• Experiment and Embrace

• It’s participative

• Make sure you do something when you get the involvement

• Don’t be scared, it will turn your culture around

• It is emergent so business cases don’t really work

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