web 2.0 -i presentation
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Web 2.0 and Rich InternetApplications- An Introduction
Web 2.0 is clearly the second coming ofInternet and represents the rapidproliferation of new generation Web or
Internet based technologies.
Web 2.0 has created the platform forincreasing interpersonal content
facilitation, sharing, creativity, servicedelivery, innovation and collaboration
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Web 2.0 and Rich InternetApplications- An Introduction
Organizations have been takingadvantage of Web 2.0 technologies in
many ways- by providing a bettercommunication channel for stake holdersfor sharing their experience andcollaborative working and introducing
innovative ways of marketing productsand services etc.
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Web 2.0 and Rich InternetApplications- An Introduction
What is Web 2.0?
The OReilly coined the term Web 2.0 anddefines it as the business revolution in thecomputer industry caused by the move to theInternet as an interacting and enablingplatform and an attempt to understand therules for success on that new platform, chief
among those rules is : Build applications thatharness network effects to get better the morepeople use them.
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Web 2.0 and Rich InternetApplications- An Introduction
It is a new approach towards the web,
which involves a shift from the web acting
as an information source to a masscommunication channel between people. It
gives users the ability to generate their
own content, sharing content, socializing
with one another as well as developing
communities.
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Web 2.0 and Rich InternetApplications- An Introduction
The concept of Web 2.0 is quite relative in ourdaily lives through the type of web applicationpeople use for social and business purposes.One of the most common examples is
Facebook.
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Web 2.0 and Rich InternetApplications- An Introduction
Facebook is a social network which involves people interacting withone another through chatting or posting messages on other peopleswalls. It gives the user to ability to create their own profile, whichthey can share with their friends, family or colleagues. Users canupload photos, videos and audio files. The News Feed acts as the RSS
Feed, which aggregates updates from a users friends profiles. Apartfrom its social use, it is also used for business purposes, especiallyrecruitment. Corporate companies, when recruiting, tend to look atthe candidates Facebook profile, to gain an understanding of whatthe persons image is in the real world.
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Web 2.0 and Rich InternetApplications- An Introduction
Another Definition of Web 2.0
It is a method of thinking behind developing a website, going from aform of publishing to a form of enabling functionality, to allow users
to use the web to form a community and provide content.
Social networks such as MySpace, Facebook and twitter are examplesof web 2.0.
Web 2.0 is related to new ways in which online content providers and
users communicate, engage, socialize as well as generate content,structures and share it.
It is a shift from the web as an information source, to the web as amedia mass communication between people.
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Web 2.0 and Rich InternetApplications- An Introduction
What are Rich Internet Applications(RIAs)?
Rich Internet Applications or RIAs areWeb applications that work like fullfledged desktop applications in manyways. They are delivered to the user
through a site specific browser eitherthrough a plug-in or a virtual machine.
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Web 2.0 and Rich InternetApplications- An Introduction
What are Rich Internet Applications(RIAs)?
Rich Internet Applications or RIAs areWeb applications that work like fullfledged desktop applications in manyways. They are delivered to the user
through a site specific browser eitherthrough a plug-in or a virtual machine.
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Web 2.0 and Rich InternetApplications- An Introduction
What is a site specific browser?
A site specific browser is a browser
minus menus and controls.
With increased connectivity amongmobile devices RIAs are becoming more
increasingly popular on desktops aswell mobile devices. RIAs providerobust ways of interacting with userswith better efficiency than ever before.
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Web 2.0 and Rich InternetApplications- An Introduction
What RIAs can do?
RIAs let you perform in-line editing drag anddrop items or otherwise interact directly withthe elements.
Adobe describes an RIA as a light weightapplication with a subset of the functionalityand feature set of desktop application whilethe user interface runs in a web browser or
some other application runtime
RIAs combine the strengths of domains whileliberating you from their respectiveconstraints.
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What is Web 2.0?
Web as a platform
Software as services
Architecture of participation Social media
Harnessing collective intelligence
Originated from O'Reilly andMediaLive International in 2004
http://oreilly.com/http://medialive.com/http://medialive.com/http://oreilly.com/ -
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Web 2.0 is the business revolution inthe computer industry caused by themove to the Internet as a platform,
and an attempt to understand therules for success on that new
platform.
- Tim OReilly
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Traditional Media
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Social Media
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The Strength of Weak Ties
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Web 2.0 Provides theInfrastructure for Innovation
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And a personal change
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Web 2.0 Concepts
Blogging
Forums
Wikis Social Networks
Bookmarking
Folksonomy =Tagging
E-commerce
Syndication
Instant Messaging
Mashup RIA
CollaborativeSoftware
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Blogging
Individuals broadcast ideas to like-minded people
Business to broadcast latest
information to stakeholders Citizen journalism
Receive comments from readers
Photos, videos, podcasts Micro-blogging (twitter)
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Forums
Online message board around onetopic
Discussions with posts and replies
Threads are collections of posts andreplies
Moderators to clean up spam Software communities use forums as
part of support platform
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Wiki
Collectively share and edit a bodyof knowledge
Ongoing process of creation andcollaboration
Knowledge Management
Wikipedia Enterprise wikis
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Social Networking
Online communities
Share information
Connect people with same interest Personal, Business, Political
Facebook, Hyves, Friendster, Orkut,
MySpace, LinkedIn, Plaxo Flickr, You-Tube, Slideshare, Iens
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E-Commerce
Connect seller and buyer
Adds value by providing service
Ebay, Amazon, Marktplaats Kayak, hotels.com, Funda,
Monsterboard
Business model to leverage Web 2.0technology
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Bookmarking
Users save and share links
Add meta-data
Access bookmarks on any computer Delicio.us, Digg, Reddit,
StumbledUpon
Rating Also social networking sites
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Folksonomy = Tagging
Cooperative Classification
Classification by users not experts
Easier to find
Blog posts, photos, videos,bookmarks
Common problems
SpellingPlurals
Specificity
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Instant Messaging
MSN, Yahoo Messenger, ICQ, Aim, Jabber,Google Talk, Skype
Instant updates and feedback
Real-time communication Mobile-enabled
Extra features: file transfer, contact lists,conferences
Business use to for more efficientcommunication
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Syndication
Make updates come to you
RSS (Rich Site Summary, Really SimpleSyndication)
Standard format used to publishfrequently updated works Blog posts, comments, news, forum feeds,
audio, video, stock market
Aggregated for you by a RSS feed reader Bloglines, GoogleReader
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Mashup
Aggregates data from more than onesource
Often using Open API to buildservices from data sources
e.g. Real estate data on Google map
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RIA
Rich Internet Application
Enhance user experience
Thin client to fat client Technologies: Adobe Flex, JavaFX
Still in its infancy
Will take some changes to see thepossibilities
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Collaborative Software
Google Docs
Vyew
Real-time collaboration ondocuments
Change the way we work