Web 2.0, Accessibilityand SEO

Scott Gledhillstandardzilla.com

Search Engine Optimisation

Accessibility

Technology

Problems

Solutions

Search Engine Optimisation

http://www.flickr.com/photos/csb13/184057163/

Findability

Driving Traffic

Accessibility

http://www.flickr.com/photos/pixelcore/32826662/

Universal Accessibility

http://www.flickr.com/photos/vogue-qtr/377468651/

Spiders are Blind

Similar Ideas

http://www.flickr.com/photos/johanna/75366971/

Technology

http://www.flickr.com/photos/nouqraz/256661254/

1999

2007

Technology should improve the user experience.

Multimedia

Multimedia

Flash

Flash

AJAX

AJAX

SEO & Accessibility vs Technology

http://www.flickr.com/photos/ahhyeah/82827656/

Multimedia

Multimedia

Multimedia

Flash

Flash

<title>PRMLSCRM - Primal Scream - XTERMINATOR</title>

AJAX

HTML

AJAX

Javascript

Solutions

http://www.flickr.com/photos/leadsoup/374510671/

Is the technology necessary?

JavaScript must be enabled in order for you to use this website.

progressive enhancement

Content

HTML

Content

Presentation

CSS

Presentation

Behaviour

AJAX

Behaviour

ContentContentContent

HTML

technology should enhance content.

AJAX

search engines

screen readers consoles

slow connections

AJAX

AJAX

AJAX

48

Keep it simple

validate forms

email thank you pages

rating systems

voting systems

sometimes alternatives are necessary

Flash

Flash

Video and Audio

Video and Audio

why?

user

user

user

$50,000

user

SEO and Accessibility

Understanding Technology

Correct Implementation

Content

Open Publish - Resources

www.standardzilla.com